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DIGITAL MARKETING STRATEGIST - FUQUA SCHOOL OF BUSINESS

Employer
Duke University
Location
Global Marketing

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Academic Affairs, International Programs, Institutional & Business Affairs, Business & Financial Management, Technology, Multimedia & Audiovisual
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Job Details

Duke University:

Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.

Digital Marketing Strategist
(Project Planner I)
Level 70
Fuqua School of Business

Overview:
A prospective student may have hundreds of digital touch points during their lifecycle. The Digital Strategist position will execute on all the intricate details that link those digital touchpoints in a variety of modern marketing campaigns stretching across multiple platforms.

The Digital Strategist must have wide knowledge of digital and other content delivery platforms. They have a creative yet methodical approach for re aching specific market targets by using different digital mediums. They understand people and how they interact with digital media. They know what ’s hot in the digital world before anyone else does and they closely follow trends related to how consumers are accessing information. They are deadline driven, organized and detail obsessed. They also work well across teams to coordinate all the pieces necessary for campaigns to function smoothly.

This position is a member of the Global Marketing team and reports to the Director of Digital Strategy.

Duties and Responsibilities:

  • Helps co-create digital marketing campaigns from inception to execution for targeted degree/non-degree program audience groups.
  • Does the day- to-day management of our digital marketing campaigns across multiple platforms, including Facebook, Instagram, LinkedIn and others
  • Works closely with our ad agency to create and optimize paid search campaigns, including keyword research, quality score management and bidding optimization.
  • Aligns our SEO goals with our agency’s paid search tactics
  • Optimizes our website search experience using our internal search tool
  • Builds landing pages in our CMS, manages con version tests and optimizes the user experience.
  • Maintains and optimizes our CRM-based lead nurture email campaigns
  • Works closely with members of the Media team t o ensure alignment between content and function as copy is being developed - working within HTML email templates. sourcing proper images, aligning on character count, RFI forms, etc.)
  • Works closely with members of the Campaigns team to ensure deadlines are being met and projects are staying on task Works closely with members of the Analytics team to optimize campaign performance and look for new marketing channel opportunities.
  • Other duties as they emerge in an ever-evolving digital marketing landscape

Minimum Qualifications
Education

Bachelor's degree. Additional training in Project Management or related training is desired.

Experience
Two years of experience in project management, with increasing scope and independence. OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE

Additional Skills

  • Thrives in a team environment and appreciates the differences others bring to the table
  • Expertise in all digital marketing channels (SEO, SEM/PPC, Email, Social, Website, etc. .)
  • Experience in the day-to-day production of campaigns
  • Good knowledge and experience with online marketing tools (including CRM and email) and best practice s
  • Strong interpersonal communication skills: mature judgment, high ethical standards, willingness to learn and innovate, trustworthy, dependable
  • Experience in higher education and business education a plus, but not required


Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

Organization

Read our Diversity Profile History

Duke University was created in 1924 by James Buchanan Duke as a memorial to his father, Washington Duke. The Dukes, a Durham family that built a worldwide financial empire in the manufacture of tobacco products and developed electricity production in the Carolinas, long had been interested in Trinity College. Trinity traced its roots to 1838 in nearby Randolph County when local Methodist and Quaker communities opened Union Institute. The school, then named Trinity College, moved to Durham in 1892, where Benjamin Newton Duke served as a primary benefactor and link with the Duke family until his death in 1929. In December 1924, the provisions of indenture by Benjamin’s brother, James B. Duke, created the family philanthropic foundation, The Duke Endowment, which provided for the expansion of Trinity College into Duke University.Duke Campus

As a result of the Duke gift, Trinity underwent both physical and academic expansion. The original Durham campus became known as East Campus when it was rebuilt in stately Georgian architecture. West Campus, Gothic in style and dominated by the soaring 210-foot tower of Duke Chapel, opened in 1930. East Campus served as home of the Woman's College of Duke University until 1972, when the men's and women's undergraduate colleges merged. Both men and women undergraduates now enroll in either the Trinity College of Arts & Sciences or the Pratt School of Engineering. In 1995, East Campus became the home for all first-year students.

Duke maintains a historic affiliation with the United Methodist Church.

Home of the Blue Devils, Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.

Mission Statement

Duke Science"James B. Duke's founding Indenture of Duke University directed the members of the University to 'provide real leadership in the educational world' by choosing individuals of 'outstanding character, ability, and vision' to serve as its officers, trustees and faculty; by carefully selecting students of 'character, determination and application;' and by pursuing those areas of teaching and scholarship that would 'most help to develop our resources, increase our wisdom, and promote human happiness.'

“To these ends, the mission of Duke University is to provide a superior liberal education to undergraduate students, attending not only to their intellectual growth but also to their development as adults committed to high ethical standards and full participation as leaders in their communities; to prepare future members of the learned professions for lives of skilled and ethical service by providing excellent graduate and professional education; to advance the frontiers of knowledge and contribute boldly to the international community of scholarship; to promote an intellectual environment built on a commitment to free and open inquiry; to help those who suffer, cure disease, and promote health, through sophisticated medical research and thoughtful patient care; to provide wide ranging educational opportunities, on and beyond our campuses, for traditional students, active professionals and life-long learners using the power of information technologies; and to promote a deep appreciation for the range of human difference and potential, a sense of the obligations and rewards of citizenship, and a commitment to learning, freedom and truth.Duke Meeting

 “By pursuing these objectives with vision and integrity, Duke University seeks to engage the mind, elevate the spirit, and stimulate the best effort of all who are associated with the University; to contribute in diverse ways to the local community, the state, the nation and the world; and to attain and maintain a place of real leadership in all that we do.”

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