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Assistant Director of Freshman Recruitment

The University of Kansas
Lawrence, KS

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Position Overview The Office of Admissions reports to the Vice Provost for Enrollment Management which includes the following functional units: Office of Undergraduate Admissions, Financial Aid and Scholarships, Student Information Systems and the Office of the University Registrar, Enrollment Management Communications and Graduate Enrollment Management. Enrollment Management is committed to hiring candidates from diverse backgrounds and fostering an inclusive and supportive work environment.

The Office of Admissions is responsible for domestic undergraduate admissions for both freshman and transfer students. The Office of Admissions coordinates the overall recruitment strategy for KU including travel, on and off campus events, prospect data entry, application processing, transfer credit evaluation, and communications.

The Assistant Director of Freshman Recruitment, reporting to the Senior Associate Director for Undergraduate Recruitment, plays a critical role in the design and implementation of recruitment strategies designed to attract and enroll an incoming class of an appropriate size and mix, as defined by university enrollment goals and the university strategic plan. Specifically, he or she will be responsible for coaching staff members in developing, implementing and evaluating territory management strategies designed to elevate and enhance KU’s market position and profile with specific focus on the primary market in Kansas as well as selective secondary and tertiary out-of-state markets. The admissions team is highly trained in university information, recruitment tactics and diversity/social justice work to provide the highest level of service and understanding of students from various backgrounds, interests and experiences. This position will provide guidance, direction and support for Kansas-based admissions representatives.

The Assistant Director is part of the strategic planning team in the Office of Admissions at the University of Kansas. This position is also part of the recruitment team responsible for providing admissions counseling as well as small and large group presentations to a variety of external audiences and groups. This position requires some travel by automobile or plane. Some evening and weekend work is required.

Candidates from traditionally underrepresented backgrounds are encouraged to apply. The University of Kansas offers generous time off, retirement matching, medical/dental/vision coverage, wellness incentives and tuition reimbursement. Job Description65% Recruitment Strategy: Market Development and Cultivation
  1. Provides guidance, direction and support for Kansas-based admissions representatives. Utilizing a territory management approach, hires, trains, supervises and coaches both new and returning admissions representatives on all aspects admissions to include: territory and funnel management, data management and utilization, relationship building and multi channel-communications to reach or exceed enrollment goals.
  2. Works with territory managers on established goals/targets for each territory and develop and evaluate recruitment efforts based on current market position as well as current, historic funnel performance and other data analysis.
  3. Provides reports outlining recruitment efforts and outcomes.
  4. Conducts regular team and individual meetings in order to ensure consistency in communications and knowledge transfer regarding best practices.
  5. Assists territory managers with developing recruitment strategies for assigned recruitment territory including reviewing and analyzing data to prioritize and maximize travel and identify and target recruitment interventions on those students with the highest propensity to attend as well as those that are most desirable to achieving the multiple and varied enrollment goals and objectives of the university.
  6. Works closely with the Director of Admissions and Senior Associate Director of Undergraduate Recruitment to ensure alignment and integration of recruitment strategies within a data-oriented and results-driven organization.
20% Territory Management
  1. Evaluates the effectiveness of both in-person and digital recruitment strategies in a specified territory and determines need for additional efforts. Initiates, plans, and executes special projects in conjunction with territory goals and objectives. Builds and maintains relationships and serves as University liaison to high school counselors and alumni in territory. Schedules visits to high schools, coordinates pre-visit calls and correspondence, makes travel arrangements, conducts visits, and follows up with students, faculty, and staff contacted during visits via phone calls, letters, and email.
  2. Manages recruitment budget.
  3. Plans and executes event programming necessary for achieving University enrollment goals, including some predetermined programs and events based on the specific territory or recruitment area. Analyzes territory and recommends, plans, and executes additional programs and events in response to funnel performance. Evaluates program effectiveness, assesses outcomes, and utilizes program assessment data to enhance/improve/refine/recalibrate recruitment strategies and tactics.
  4. Analyzes applicant and prospect/inquiry credentials to determine admission and scholarship eligibility of students in territory.
10% Staffing and Organizing Virtual and On-and-Off Campus Recruitment Events
  1. Provides in-person and virtual presentations in a central public speaking role to small and large groups of prospective students, families and community stakeholders; communicates KU’s competitive advantage to campus visitors and other parties in off-campus venues.
  2. Plans and executes individual meetings with prospective students and families virtually, and on/off campus.
  3. Plans, organizes and hosts targeted recruitment events in assigned Kansas and out-of-state markets; coordinating and hosting with university students, faculty, staff and alumni.
5% Other Duties as Assigned
  1. Serves as a member of the Strategic Planning committee and consults/offers input on topics including, but not limited to programming, recruitment strategies, publications, and presentations.
  2. Assumes other responsibilities assigned by the Sr. Associate Director or Director.
Position Requirements
  1. Position is a hybrid of on-site and remote work, requiring in-person (on the Lawrence campus) and virtual responsibilities.
  2. Willingness to travel by automotive or plane to any city or region assigned.
  3. Travel and some evening and weekend work required.
Required Qualifications
  1. Bachelor’s Degree plus two years related experience or a Master’s degree.
  2. At least one year territory management experience as an admissions representative.
  3. Strong written communication skills as evidenced by application materials.
  4. Valid Driver's License or ability to obtain one by the time of appointment.
Preferred Qualifications
  1. Master's degree in Higher Education, Journalism, Public Relations, Advertising, Marketing or closely related field at the time of appointment.
  2. At least 2 years professional experience working in a data-oriented and results-driven admission office.
  3. Bi-lingual in Spanish with demonstrated proficiency in speaking and writing.
  4. Knowledge of the academic programs and support services at the University of Kansas.
  5. Understanding of CRM philosophy as well as familiarity with CRM technologies.
  6. Experience and familiarity with territory management.
  7. Supervisory experience.
  8. Ability to effectively organize time and tasks as evidenced by previous professional or volunteer experiences.
Additional Candidate InstructionsA complete application consists of:
  • A cover letter addressing how required qualifications are met.
  • Resume
  • 3 Professional References

Incomplete applications will not be considered.

Deadline for applications is Tuesday, June 29th.
Contact Information to ApplicantsAmy Tharp
[email protected]
785-864-5421 Advertised Salary Range$47,493 Application Review Begins28-Jun-2021 Anticipated Start Date12-Jul-2021


Working at the University of Kansas 

Join the University of Kansas, and you’ll become part of a Jayhawk family that spans the globe. Wear your KU shirt in London, Istanbul, Buenos Aires, Nairobi or anywhere else, and you will likely hear a resounding “Rock Chalk!” from a stranger. Of course, the appropriate response is an enthusiastic “Jayhawk!” Because, after all, they’re not really strangers, they’re family.

The Jayhawk community is united by more than 150 years of tradition and by our commitment to pushing the boundaries of knowledge, transforming the academic experience, and creating solutions through innovative research. KU’s mission is to lift students and society by educating leaders, building healthy communities and making discoveries that change the world.  

The University of Kansas is the state’s flagship university and one of just 66 invited members of the prestigious Association of American Universities (AAU). We consistently earn high rankings for academics and recognition as a premier research university.

KU faculty and staff embrace our role as the state’s flagship university, AAU member and R1 institution that serves the state, nation and world. We celebrate the energy and compassion that infuse the Jayhawk spirit; and, we remain true to KU’s historic values: the elevating force of education, the transformative power of research and the healing power of service.

Diversity, Equity, Inclusion, and Belonging 

The University of Kansas is committed to a learning and workplace environment that is representative of our nation and global society, accepts and values everyone, appreciates our common humanity and understands that our multiple differences are the cornerstone of academic preparation, professional excellence and distinction. KU must be a place where all people feel they belong and have access to resources and support that help them attain their educational and professional goals.

We recognize there are inequalities and privileges generated by historical and persistent intersecting differences by race, ethnicity, gender identities, gender expressions, sexual orientation, socio-economic status, age, abilities, religion, regional background, veteran status, citizenship status and nationality. And we hold ourselves accountable for policies, processes and programs that appreciate these and other differences and create more fair, safe and just learning, working and living environments for KU students, faculty and staff.


KU offers a broad array of undergraduate and graduate study programs, and we fulfill our mission through academic and research programs of international distinction, coupled with outstanding libraries, teaching museums and information technology. These resources enrich the academic experience for students from all 50 states and 112 countries, and provide enrichment resources for KU faculty and staff.


The university attains high levels of research productivity and recognizes that faculty are part of a network of scholars and academicians that shape a discipline as well as teach it. KU staff are integral to our research success, participating in and supporting discoveries that expand knowledge and improve lives.


The university and our employees serve society through research, teaching and the preservation and dissemination of knowledge. KU's academic programs, arts facilities and public programs provide cultural enrichment opportunities for the larger community. And, KU offers educational, research and service programs throughout the state. KU employees are encouraged to participate in and serve the campus and surrounding communities in a way that is meaningful to them.

International Dimension 

KU offers more than 100 programs of international study and cooperative research for KU students and faculty at sites around the world. The university offers teaching and research that draw upon and contribute to the most advanced developments throughout the United States and abroad. At the same time, KU's extensive international ties support economic development in Kansas.


The University of Kansas, our students and employees are committed to excellence. We foster a multicultural, inclusive environment in which the dignity and rights of individuals are respected. Intellectual diversity, integrity and disciplined inquiry in the search for knowledge are of paramount importance.

Our City and State 

KU sits atop Mt. Oread in the center of Lawrence, a town full of natural beauty and culture. In fact, Rolling Stone magazine named Lawrence one of the best college towns in the United States. Lawrence is home to more than 100,000 people, and has a charming, Midwestern friendliness that welcomes visitors and celebrates diversity. In addition to KU, Lawrence is home to Haskell Indian Nations University, the premiere tribal university in the United States.

Lawrence’s historic and thriving downtown features restaurants, nightlife and local shops offering unique finds that you won’t find anywhere else. The town has more than 50 parks, an encompassing mixed-use trail, and quick access to biking/hiking trails along the Kansas River and around Clinton Lake. A five-minute drive from Lawrence, Clinton Lake offers fishing, boating, beaches, camping and other outdoor activities.

Located just 40 minutes west of Kansas City, Lawrence offers the appeal of a mid-size, suburban town with quick access to the amenities of a large city, including an international airport. The Kansas City metro area is home to world-class museums and cultural activities, Jazz clubs and other nightlife venues, expansive shopping options, and exciting professional sports with the Kansas City Chiefs, Kansas City Royals and Sporting KC.

Kansas is in the center of the country, making it convenient and cost effective to fly or drive to destinations throughout the United States. Far from flat, the Flint Hills, just 90 minutes from Lawrence, offer panoramic vistas that showcase the breathtaking beauty of America.

Making KU Your Home 

Something about Lawrence is magnetic. Long-time residents are never surprised when a KU student or employee from out of state decides to make Lawrence their permanent home. And, even those who do leave often find themselves returning to “the nest” at some point in the future. In fact, Lawrence has been named by several publications as one of the best places to retire.

At the University of Kansas, you’ll join a global Jayhawk family and find a place to call home.

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