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Communications and Outreach Manager

Employer
Kennesaw State University
Location
Kennesaw
Closing date
Jul 1, 2021

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Institutional & Business Affairs, Communications & Marketing, Technology, Multimedia & Audiovisual
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Job Details



Communications and Outreach Manager

Job ID: 228884
Location: Kennesaw, Georgia
Full/Part Time: Full-Time
Regular/Temporary: Regular

About Us
A leader in innovative teaching and learning, Kennesaw State University is one of the 50 largest public institutions in the country. KSU offers more than 150 undergraduate, graduate and doctoral degrees to its more than 41,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia and the second-largest university in the state. The university's vibrant campus culture, diverse population, strong global ties, entrepreneurial spirit, and Division I athletics draw students from throughout the region and from 92 countries across the globe. Ranked a top choice for students by U.S. News, Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status.

Location
Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144. Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.

Job Summary
Supports the strategic mission of the School of Music (SOM) through the development, implementation, measurement, and optimization of sophisticated marketing and community outreach initiatives. Responsible for creating and executing a comprehensive strategic marketing plan to support key SOM activities and programs while driving ticket sales and attendance for public events including student ensemble concerts, featured performances, and community outreach events. Collaborates with SOM staff, administration, students, and faculty to grow awareness among prospective students and the general public. Manages the public communication of the SOM by deploying campaigns and strategies across various platforms including SOM website, other web assets, social media accounts, digital advertisements, email marketing, internal and external news coverage, and event listings.

Responsibilities
1. Creates event-specific marketing and promotional plans, including strategic advertisement placements for featured events

2. Develops goals and objectives for college outreach activities

3. Creates a strategic outreach and recruitment contact plan

4. Tracks, measures, evaluates, and reports data results and effectiveness of marketing and promotional campaigns

5. Serves as project manager for college outreach events

6. Coordinates the creation and strategic deployment of press releases, email marketing campaigns, audio/visual digital media assets, and other promotional copy

7. Manages the design, production, and execution of advertising campaigns promoting featured events

8. Creates, designs, and implements production of all departmental concert programs and Jr-Sr recitals programs working closely with department faculty

9. Publishes and maintains public event calendars on the college website, Facebook, live streaming calendar, KSU Master Calendar, and other online listings

10. Manages college website design, content updates and optimization projects

11. Manages all social media accounts including but not limited to Facebook, Twitter, Instagram, and YouTube

12. Serves as budget manager for funds identified for marketing and outreach as assigned by Director

Required Qualifications
Educational Requirements
Bachelors degree from an accredited institution of higher education

Required Experience
Three (3) years of marketing and/or communications experience

Preferred Qualifications
Preferred Experience
Experience using Google AdWords/Display Network, Google Analytics, Adobe InDesign, Facebook Ads Manager, email marketing, and other digital marketing platforms
Experience managing social media strategy across multiple accounts and platforms, including Facebook, Twitter, Instagram, and YouTube

Knowledge, Skills, & Abilities
ABILITIES
Able to think strategically and creatively
Able to handle multiple tasks or projects at one time meeting assigned deadlines
Able to use graphic design software (Adobe Creative Cloud) for content adjustments in alignment with graphic needs and overall brand in accordance with KSU visual identity program

SKILLS
Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills
Proficient with computer applications and programs associated with the position (i.e. Microsoft Office suite, Adobe Creative Cloud software suite)
Strong attention to detail and follow up skills
Strong customer service skills and phone and e-mail etiquette

Equal Employment Opportunity
Kennesaw State University is an Equal Employment Opportunity/Affirmative Action Employer. It is the policy of Kennesaw State University to recruit, hire, train, promote and educate persons without regard to age, color, disability, ethnicity, gender, national origin race religion, sexual orientation, or status as a protected Veteran. Kennesaw State University is a participant in the Employment Eligibility Verification Program (E-Verify) effective October 15, 2007. Participant ID: 61415

Background Check
  • Standard Enhanced + Education

Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.

All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials.

https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pdf



To apply, visit https://careers.hprod.onehcm.usg.edu/psp/careers/CAREERS/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=43000&JobOpeningId=228884&PostingSeq=1







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Company

Founded in 1963, Kennesaw State University (KSU) is the third-largest in the University System of Georgia with more than 22,500 undergraduate and graduate students representing 142 countries.

KSU is located just northwest of Atlanta in Cobb County near historic Kennesaw Mountain, allowing students to experience the best of Atlanta while enjoying the serenity of a 384-acre, beautifully landscaped pedestrian-friendly campus.kennesaw_state_university1.jpg

Accredited by the Southern Association of Colleges and Schools (SACS), KSU offers 70 bachelor's, master's and doctorate degree programs including undergraduate degrees in education, health, business, the humanities, the arts, science and math and graduate degree programs in nursing, business, information systems, conflict management, public administration, education and professional writing. The university’s expanding doctoral programs currently offer a Doctorate of Education in Leadership for Learning, Doctorate of Business Administration and Doctorate of Nursing.

Additionally, nursing students from Kennesaw State have one of the highest passing rates on the statewide licensing exam and are highly sought-after in the medical community, while the College of Education is the second-largest preparer of teachers in the state. The Executive MBA program, housed in the Coles College of Business, is the second-largest program in the country and has been recognized by BusinessWeek.

kennesaw_state_university2.jpgKSU’s national reputation has gained steam and has been recognized by U.S. News & World Report for the past two years as an “Up-and-Coming Masters University in the South,” ranking among the top ten (8th) in the 2010 issue of “America’s Best Colleges.” In addition, the university’s First-Year Experience has been named an “Academic Program to Look For” by U.S.News for seven consecutive years and was named one of 12 founding institutions in a project called "Foundations of Excellence in the First Year of College."

The university has committed itself to expanding the global experience of students, faculty and staff through its Quality Enhancement Plan (QEP), known as the "Global Learning for Engaged Citizenship" initiative, which began in 2007. This program focuses on increasing opportunities for international learning experiences. In spring 2009, KSU awarded its first Global Engagement Certification to graduate and undergraduate students. This certification recognizes students’ achievements in learning global perspectives and developing intercultural skills.

As a destination campus, KSU offers students plenty of opportunities to experience campus life by participating in more than 150 student groups and organizations, including student government, sororities and fraternities, club and intramural sports, social and special-interest organizations, student publications and honor societies.

kennesaw_state_university3.jpg

In 2009, the Kennesaw State Owls completed a reclassification from NCAA Division II to NCAA Division I, competing in the Atlantic Sun Conference. During the transition from 2005-2009, KSU teams have won six Atlantic Sun Conference tournaments in five sports, including men’s indoor and outdoor track, women’s soccer, softball and cross-country.

Kennesaw State University has been recognized as one of the top universities in the country by the Chronicle of Higher Education’s “2009 Great Colleges to Work For.” KSU was recognized among the top 10 schools in six categories – confidence in senior leadership, teaching environment, collaborative governance, professional/career development programs, physical work space conditions and post-retirement benefits.

Kennesaw State was originally established by the University System of Georgia as Kennesaw Junior College serving 1,000 students. The college became a four-year institution in 1976 and was named Kennesaw College in 1977. In 1988, on its 25th anniversary, it was named Kennesaw State College and in 1996 became Kennesaw State University.

Find Us
Telephone
470-578-6000
Location
1000 Chastain Road
Kennesaw
GA
30144
US
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