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Digital Marketing Specialist

Kennesaw State University

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Job Details

Digital Marketing Specialist

Job ID: 228552
Location: Kennesaw, Georgia
Full/Part Time: Full-Time
Regular/Temporary: Regular

About Us
A leader in innovative teaching and learning, Kennesaw State University is one of the 50 largest public institutions in the country. KSU offers more than 150 undergraduate, graduate and doctoral degrees to its more than 41,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia and the second-largest university in the state. The university's vibrant campus culture, diverse population, strong global ties, entrepreneurial spirit, and Division I athletics draw students from throughout the region and from 92 countries across the globe. Ranked a top choice for students by U.S. News, Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status.

Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144. Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.

Job Summary
Responsible for researching, creating, implementing and analyzing goal-oriented digital and traditional marketing campaigns for assigned clients, college(s) and/or business unit(s). Conducts market research, brand evaluation, competitive review and customer analysis. Serves as primary point of contact for assigned areas marketing and advertising services. Develops creative briefs to ensure all marketing tactics and program messaging are accurate. Provides strategic marketing analysis to determine University and college level enrollment growth campaigns.

1. Leads engagement and relationship management strategies, leveraging direct marketing tools (i.e., email/Radius and other CRM tools) to drive results

2. Performs market research, brand evaluation, competitive analysis and customer analysis

3. Plans, develops and implements marketing campaigns utilizing SEO/SEM, email, user experience, digital advertising, traditional advertising, events, promotions, social media, and other tactics to address campaign goals

4. Manages the creation and execution of all campaign strategies and assigned campaign marketing budget

5. Ensures brand consistency across all marketing activities (e.g. website, emails, digital platforms, social media, events, flyers, print, etc.)

6. Leads corresponding website strategy to complement and enhance enrollment

7. Collects, evaluates and validates data and statistics of activities and makes adjustments

8. Analyzes marketing plan and performance using KPIs and ROI analysis

9. Works with team to cross promote programs as applicable

10. Monitors, reports and provides marketing insight

11. Builds digital campaigns to include segmentation, behavioral and geographic targeting, messaging, creative direction, landing pages, and email communication plans

12. Serves as the primary contact for assigned units seeking marketing and advertising services (i.e. creative development, messaging, plan development, ad implementation and placement, and review, in both digital and traditional marketing channels

Required Qualifications
Educational Requirements
Bachelor's degree from an accredited institution of higher education in related field

Required Experience
Four (4) years related experience in digital (SEM, Display, Paid Social) and traditional marketing segments

Preferred Qualifications
Preferred Educational Qualifications
Masters degree from an accredited institution of higher education in related field

Preferred Experience
Marketing experience in higher education
BrightEdge SEO and project management experience
Experience with graphic design and layout, publishing, copyright and open access, video editing, Metadata, writing, editing, proofreading, and providing high-quality error-free materials
Experience in Google Analytics and Search Engine Optimization (SEO) keyword development and content page ranking analysis

Knowledge, Skills, & Abilities
  • Able to lead meetings for marketing campaign research, strategic direction and review

  • Able to provide marketing support within multiple channels, including but not limited to, social media, event planning, print, and direct mail

  • Able to determine and select appropriate specific digital and traditional marketing tactics

  • Able to participate in local, regional, national and international discussions and initiatives regarding standards, best practices, and new concepts related to recruitment and retention

  • Proficient in research, digital (web) advertising, social media advertising, traditional advertising, web content creation, SEO and analytics is mandatory

  • Knowledge of project management processes

  • Able to develop, analyze, and report on college, department and program analytics

  • Able to research, write and edit original content for print, online, multi-media and social media

  • Able to coach, counsel, persuade and negotiate and facilitate project management with college level stakeholders

  • Able to plan strategically in regard to segmentation and targeted marketing

  • Able to be flexible and adaptable within a fast-paced environment with changing priorities

  • Able to handle multiple tasks or projects at one time meeting assigned deadlines

  • Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills

  • Proficient with computer applications and programs associated with the position (i.e. Microsoft Office suite, Adobe Creative Suite, and HTML /web design)

  • Strong attention to detail and follow up skills

  • Strong customer service skills and phone and e-mail etiquette

    Equal Employment Opportunity
    Kennesaw State University is an Equal Employment Opportunity/Affirmative Action Employer. It is the policy of Kennesaw State University to recruit, hire, train, promote and educate persons without regard to age, color, disability, ethnicity, gender, national origin race religion, sexual orientation, or status as a protected Veteran. Kennesaw State University is a participant in the Employment Eligibility Verification Program (E-Verify) effective October 15, 2007. Participant ID: 61415

    Other Information
    This is not a supervisory position.
    This position does not have any financial responsibilities.
    No, this position will not be required to drive.
    This role is not considered a position of trust.
    This position does not require a purchasing card (P-Card).
    This position may travel 1% - 24% of the time
    This position does not require security clearance.

    Background Check
    • Standard Enhanced + Education

    Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.

    All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials.

    To apply, visit

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  • Company

    Founded in 1963, Kennesaw State University (KSU) is the third-largest in the University System of Georgia with more than 22,500 undergraduate and graduate students representing 142 countries.

    KSU is located just northwest of Atlanta in Cobb County near historic Kennesaw Mountain, allowing students to experience the best of Atlanta while enjoying the serenity of a 384-acre, beautifully landscaped pedestrian-friendly campus.kennesaw_state_university1.jpg

    Accredited by the Southern Association of Colleges and Schools (SACS), KSU offers 70 bachelor's, master's and doctorate degree programs including undergraduate degrees in education, health, business, the humanities, the arts, science and math and graduate degree programs in nursing, business, information systems, conflict management, public administration, education and professional writing. The university’s expanding doctoral programs currently offer a Doctorate of Education in Leadership for Learning, Doctorate of Business Administration and Doctorate of Nursing.

    Additionally, nursing students from Kennesaw State have one of the highest passing rates on the statewide licensing exam and are highly sought-after in the medical community, while the College of Education is the second-largest preparer of teachers in the state. The Executive MBA program, housed in the Coles College of Business, is the second-largest program in the country and has been recognized by BusinessWeek.

    kennesaw_state_university2.jpgKSU’s national reputation has gained steam and has been recognized by U.S. News & World Report for the past two years as an “Up-and-Coming Masters University in the South,” ranking among the top ten (8th) in the 2010 issue of “America’s Best Colleges.” In addition, the university’s First-Year Experience has been named an “Academic Program to Look For” by U.S.News for seven consecutive years and was named one of 12 founding institutions in a project called "Foundations of Excellence in the First Year of College."

    The university has committed itself to expanding the global experience of students, faculty and staff through its Quality Enhancement Plan (QEP), known as the "Global Learning for Engaged Citizenship" initiative, which began in 2007. This program focuses on increasing opportunities for international learning experiences. In spring 2009, KSU awarded its first Global Engagement Certification to graduate and undergraduate students. This certification recognizes students’ achievements in learning global perspectives and developing intercultural skills.

    As a destination campus, KSU offers students plenty of opportunities to experience campus life by participating in more than 150 student groups and organizations, including student government, sororities and fraternities, club and intramural sports, social and special-interest organizations, student publications and honor societies.


    In 2009, the Kennesaw State Owls completed a reclassification from NCAA Division II to NCAA Division I, competing in the Atlantic Sun Conference. During the transition from 2005-2009, KSU teams have won six Atlantic Sun Conference tournaments in five sports, including men’s indoor and outdoor track, women’s soccer, softball and cross-country.

    Kennesaw State University has been recognized as one of the top universities in the country by the Chronicle of Higher Education’s “2009 Great Colleges to Work For.” KSU was recognized among the top 10 schools in six categories – confidence in senior leadership, teaching environment, collaborative governance, professional/career development programs, physical work space conditions and post-retirement benefits.

    Kennesaw State was originally established by the University System of Georgia as Kennesaw Junior College serving 1,000 students. The college became a four-year institution in 1976 and was named Kennesaw College in 1977. In 1988, on its 25th anniversary, it was named Kennesaw State College and in 1996 became Kennesaw State University.

    Find Us
    1000 Chastain Road
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