013246, 007503Position Classification Title:
Public Communications SpecialistFunctional Title:
Assistant Director of Strategic Communications (Contributing)Position Type:
UNC Greensboro, located in the Piedmont Triad region of North Carolina, is 1 of only 57 doctoral institutions recognized by the Carnegie Foundation for both higher research activity and community engagement. Founded in 1891 and one of the original three UNC System institutions, UNC Greensboro is one of the most diverse universities in the state with 20,000+ students, and 3,000+ faculty and staff members representing 90+ nationalities. With 17 Division I athletic teams, 85 undergraduate degrees in over 125 areas of study, as well as 74 master’s and 32 doctoral programs, UNC Greensboro is consistently recognized nationally among the top universities for academic excellence and value, with noted strengths in health and wellness, visual and performing arts, nursing, education, and more. For additional information, please visit uncg.edu and follow UNCG on Facebook, Twitter, and Instagram.Primary Purpose of the Organizational Unit:
Our purpose continues to be discovering and developing champions in life. We strive to foster a culture of integrity and excellence across our 17 programs, offering the highest quality experience for student-athletes.
We are committed to academic and athletic excellence. We expect to win championships. We expect to honor students for their academic achievements. We will continue to work every day to make this community proud and ensure that the Spartans are in fact Greensboro’s hometown team. We will embrace a culture that is clear and consistent in its priorities.Position Summary:
The Assistant Director of Strategic Communications is responsible for assisting with day-to-day media relations department activities that include: press releases, general features, photography, statistics, press box/game-day operations, publications, podcasting, generating creative content that drives engagement on social media, and webcasting.
The Assistant Director of Strategic Communications will assist the Associate AD for Strategic Communications in developing brand strategy and providing creative concepts and designs for various UNCG Athletics campaigns. Assists External Relations team by producing creative content for social media, recruiting, ticket sales, marketing, in-game promotions, and video boards.
They will ensure consistency in brand guidelines and messaging related to content and posting. The Assistant Director of Strategic Communications will execute video and graphic design content for UNCG Athletics and assigned sports, producing game day and postgame graphics as well as statistical update graphics throughout the season.
The Assistant Director has specific team responsibilities as assigned by the Associate AD for Strategic Communications. The Assistant Director is expected to assist in navigating the rapidly changing world of communications and will aggressively position the department to take advantage of opportunities through online resources, social media, and other emerging mediums.
The Assistant Director will be motivated to push UNCG Athletics Strategic Communications to be among the most innovative in intercollegiate athletics. This position will assist with Spartan All Access Webcasts, interact with local, regional and national media, write and edit articles for various publications with a focus on telling the student-athlete story, and maintain appropriate records.
The Assistant Director will disseminate information in a timely fashion to media outlets regionally and nationally. The Assistant Director must be in close contact with local print and electronic media outlets as well as the campus newspaper.
The Assistant Director must demonstrate the ability to work cooperatively with and supervise volunteers from the student population and local community. These individuals will serve as statisticians, public address announcers, and office workers.
The Assistant Director assists with on-site media relation services with an emphasis on all home contests. These services include statistics keeping and reporting of results to media outlets.Minimum Qualifications:
BACHELOR’S DEGREE IN A DISCIPLINE RELATED TO THE AREA OF ASSIGNMENT; OR EQUIVALENT COMBINATION OF TRAINING AND EXPERIENCE. ALL DEGREES MUST BE RECEIVED FROM APPROPRIATELY ACCREDITED INSTITUTIONS.Preferred Qualifications:
A bachelor’s degree in English, journalism, communication, or equivalent subject, is required.
A minimum of two years experience working within sports information, media relations, public relations, or electronic and print media. Demonstrated expertise in written and oral communication skills, organization, and promotional planning is essential.
Computer skills in word processing and desktop publishing (Adobe After Effects, Adobe In-Design, and Photoshop) are required. Familiarity with media and standards of media relations, must be proficient with in-game operations of Genius NCAA Live Stats and The Automated Scorebook StatCrew.
Must work with considerable independence and significant creativity and initiative. Must be flexible to travel with assigned teams for competitions as required, including weekends and/or holidays.Alternate Option:
If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.Special Instructions to Applicants:
Applicants are required to upload a list of at least three (3) professional references that includes:
- Company Name,
- Type of reference (Professional, Supervisor, Colleague, Academic, or Personal). One (1) of those references will need to be a current or previous supervisor.
- Email Address
- Contact Phone Number
$35,914 – $37,153Org #-Department:
Intercollegiate Athletics - 85001Work Hours of Position:
Core working hours are 8 A.M - 5 P.M., M-F with flexibility for nights and weekends in accordance with game schedulesNumber of Months per Year:
Information & EducationCareer Banded Title:
Public Communications SpecialistOpen Date:
ExemptSalary Grade Equivalency:
Dissemination of Strategic CommunicationsEssential Tasks:
This position will work with assigned sports to provide in-depth coverage, including but not limited to gameday and postgame graphic creation, feature stories, gameday preview stories while interacting with local, regional, and national media. In addition, website maintenance, which includes accurate rosters, statistics, and archiving for responsible sport are essential components of this role. The successful candidate will also edit articles for various publications, and maintain appropriate records.
The Assistant Director of Strategic Communications will disseminate information in a timely fashion to media outlets regionally and nationally. The Assistant Director of Strategic Communications must be in close contact with local print and electronic media outlets as well as the campus newspaper and radio station.Key Responsibility:
Pre-game, In-game, and Post-game supportEssential Tasks:
Written releases prior to competition.
Coordinate in-game statistics coverage.
Creation of post-game wrap-ups in written social media and video format.
Work with assigned programs to complement written content with creative social media content to include graphics, photos, etc.
Critical thinking of ideas to share on social media.Key Responsibility:
Oversee Hands-On Learning ExperienceEssential Tasks:
Provide hands-on learning experience for all student interns as it pertains to webcasting, statistics, sports journalism, and various office duties.
Supervise non-student volunteers from the local community. These individuals will serve as statisticians and public address announcers.
Own their professional development and growth by listening to podcasts, attending virtual workshops, and/or presenting during staff meetings.Key Responsibility:
Commitment to ComplianceEssential Tasks:
Adhere to all State, University, and NCAA rules and regulations.Competency:
Knowledge – TechnicalCompetency Description:
Understands and uses communication, design, and visual art concepts and practices pertinent to the area of responsibility. Ability to determine, utilize, and apply standard and specialized techniques and technology appropriately. Ability to use a variety of moderately complex processes, procedures, and techniques. Ability to use and incorporate various hardware and software packages, as well as traditional design methods. Ability to research and identify new technology and make recommendations for use and purchase. Ability to apply knowledge of organizational principles of design elements. Ability to promote subject matter in a wide variety of media. Ability to train others in use of new methods and technical tools.Competency Level:
Knowledge – ProfessionalCompetency Description:
Thorough knowledge of the methods and techniques of planning, writing and editing, and producing content. Ability to edit and analyze informational material or content prepared by others. Thorough knowledge of the techniques for disseminating information to the public and target groups.Competency Level:
Ability to independently communicate program information of moderate complexity and impact to targeted audiences; ability to assimilate and communicate information that requires greater understanding and has greater impact on the organization. Ability to establish and maintain a variety of working relationships. Ability to independently assimilate and compose written materials to use in a variety of communication outlets; ability to edit documents to ensure accuracy in content and form; ability to draft communications for final release. Ability to write according to correct English usage and appropriate style guide or accepted industry standards.Competency Level:
Ability to assist with communications in needs and issues in routine and non-complex situations.Competency Level:
Project ManagementCompetency Description:
Ability to understand customer needs and works in conjunction with higher-level specialists on delivery of communications. Ability to draft communications as they relate to a specific area or module. Ability to contribute ideas, recommendations, and solutions to reach project goals.Competency Level:
Organizational SensitivityCompetency Description:
Ability to understand the mission, objectives, and goals of a program/unit. Ability to understand the internal workings of the program/unit and its place in the organization.Competency Level:
Vision-Skilled Trades - R, Reading - O, Writing - O, Vision-Preparing/Analyzing figures - O, Hearing - O, Talking - O, Standing - O, Sitting - O, Walking - O, Lifting-0-30 lbs. - R, Bending - R, Squatting - RWork Environment:
Driving - Car/Truck - R, Inside - O, Outside - O