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Assistant Director of Strategic Communications (Contributing)

University of North Carolina at Greensboro
Greensboro, NC
Closing date
Jun 25, 2021

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Job Details

Requisition Number:


Position Number:

013246, 007503

Position Classification Title:

Public Communications Specialist

Functional Title:

Assistant Director of Strategic Communications (Contributing)

Position Type:


University Information:

UNC Greensboro, located in the Piedmont Triad region of North Carolina, is 1 of only 57 doctoral institutions recognized by the Carnegie Foundation for both higher research activity and community engagement. Founded in 1891 and one of the original three UNC System institutions, UNC Greensboro is one of the most diverse universities in the state with 20,000+ students, and 3,000+ faculty and staff members representing 90+ nationalities. With 17 Division I athletic teams, 85 undergraduate degrees in over 125 areas of study, as well as 74 master’s and 32 doctoral programs, UNC Greensboro is consistently recognized nationally among the top universities for academic excellence and value, with noted strengths in health and wellness, visual and performing arts, nursing, education, and more. For additional information, please visit and follow UNCG on Facebook, Twitter, and Instagram.

Primary Purpose of the Organizational Unit:

Our purpose continues to be discovering and developing champions in life. We strive to foster a culture of integrity and excellence across our 17 programs, offering the highest quality experience for student-athletes.

We are committed to academic and athletic excellence. We expect to win championships. We expect to honor students for their academic achievements. We will continue to work every day to make this community proud and ensure that the Spartans are in fact Greensboro’s hometown team. We will embrace a culture that is clear and consistent in its priorities.

Position Summary:

The Assistant Director of Strategic Communications is responsible for assisting with day-to-day media relations department activities that include: press releases, general features, photography, statistics, press box/game-day operations, publications, podcasting, generating creative content that drives engagement on social media, and webcasting.

The Assistant Director of Strategic Communications will assist the Associate AD for Strategic Communications in developing brand strategy and providing creative concepts and designs for various UNCG Athletics campaigns. Assists External Relations team by producing creative content for social media, recruiting, ticket sales, marketing, in-game promotions, and video boards.

They will ensure consistency in brand guidelines and messaging related to content and posting. The Assistant Director of Strategic Communications will execute video and graphic design content for UNCG Athletics and assigned sports, producing game day and postgame graphics as well as statistical update graphics throughout the season.

The Assistant Director has specific team responsibilities as assigned by the Associate AD for Strategic Communications. The Assistant Director is expected to assist in navigating the rapidly changing world of communications and will aggressively position the department to take advantage of opportunities through online resources, social media, and other emerging mediums.

The Assistant Director will be motivated to push UNCG Athletics Strategic Communications to be among the most innovative in intercollegiate athletics. This position will assist with Spartan All Access Webcasts, interact with local, regional and national media, write and edit articles for various publications with a focus on telling the student-athlete story, and maintain appropriate records.

The Assistant Director will disseminate information in a timely fashion to media outlets regionally and nationally. The Assistant Director must be in close contact with local print and electronic media outlets as well as the campus newspaper.

The Assistant Director must demonstrate the ability to work cooperatively with and supervise volunteers from the student population and local community. These individuals will serve as statisticians, public address announcers, and office workers.

The Assistant Director assists with on-site media relation services with an emphasis on all home contests. These services include statistics keeping and reporting of results to media outlets.

Minimum Qualifications:


Preferred Qualifications:

A bachelor’s degree in English, journalism, communication, or equivalent subject, is required.

A minimum of two years experience working within sports information, media relations, public relations, or electronic and print media. Demonstrated expertise in written and oral communication skills, organization, and promotional planning is essential.

Computer skills in word processing and desktop publishing (Adobe After Effects, Adobe In-Design, and Photoshop) are required. Familiarity with media and standards of media relations, must be proficient with in-game operations of Genius NCAA Live Stats and The Automated Scorebook StatCrew.

Must work with considerable independence and significant creativity and initiative. Must be flexible to travel with assigned teams for competitions as required, including weekends and/or holidays.

Alternate Option:

If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.

Special Instructions to Applicants:

Applicants are required to upload a list of at least three (3) professional references that includes:

  1. Name,
  2. Company Name,
  3. Type of reference (Professional, Supervisor, Colleague, Academic, or Personal). One (1) of those references will need to be a current or previous supervisor.
  4. Email Address
  5. Contact Phone Number

Recruitment Range:

$35,914 – $37,153

Org #-Department:

Intercollegiate Athletics - 85001

Work Hours of Position:

Core working hours are 8 A.M - 5 P.M., M-F with flexibility for nights and weekends in accordance with game schedules

Number of Months per Year:


Job Family:

Information & Education

Career Banded Title:

Public Communications Specialist

Open Date:


Close Date:






Salary Grade Equivalency:


Key Responsibility:

Dissemination of Strategic Communications

Essential Tasks:

This position will work with assigned sports to provide in-depth coverage, including but not limited to gameday and postgame graphic creation, feature stories, gameday preview stories while interacting with local, regional, and national media. In addition, website maintenance, which includes accurate rosters, statistics, and archiving for responsible sport are essential components of this role. The successful candidate will also edit articles for various publications, and maintain appropriate records.

The Assistant Director of Strategic Communications will disseminate information in a timely fashion to media outlets regionally and nationally. The Assistant Director of Strategic Communications must be in close contact with local print and electronic media outlets as well as the campus newspaper and radio station.

Key Responsibility:

Pre-game, In-game, and Post-game support

Essential Tasks:

Written releases prior to competition.

Coordinate in-game statistics coverage.

Creation of post-game wrap-ups in written social media and video format.

Work with assigned programs to complement written content with creative social media content to include graphics, photos, etc.

Critical thinking of ideas to share on social media.

Key Responsibility:

Oversee Hands-On Learning Experience

Essential Tasks:

Provide hands-on learning experience for all student interns as it pertains to webcasting, statistics, sports journalism, and various office duties.

Supervise non-student volunteers from the local community. These individuals will serve as statisticians and public address announcers.

Own their professional development and growth by listening to podcasts, attending virtual workshops, and/or presenting during staff meetings.

Key Responsibility:

Commitment to Compliance

Essential Tasks:

Adhere to all State, University, and NCAA rules and regulations.


Knowledge – Technical

Competency Description:

Understands and uses communication, design, and visual art concepts and practices pertinent to the area of responsibility. Ability to determine, utilize, and apply standard and specialized techniques and technology appropriately. Ability to use a variety of moderately complex processes, procedures, and techniques. Ability to use and incorporate various hardware and software packages, as well as traditional design methods. Ability to research and identify new technology and make recommendations for use and purchase. Ability to apply knowledge of organizational principles of design elements. Ability to promote subject matter in a wide variety of media. Ability to train others in use of new methods and technical tools.

Competency Level:



Knowledge – Professional

Competency Description:

Thorough knowledge of the methods and techniques of planning, writing and editing, and producing content. Ability to edit and analyze informational material or content prepared by others. Thorough knowledge of the techniques for disseminating information to the public and target groups.

Competency Level:




Competency Description:

Ability to independently communicate program information of moderate complexity and impact to targeted audiences; ability to assimilate and communicate information that requires greater understanding and has greater impact on the organization. Ability to establish and maintain a variety of working relationships. Ability to independently assimilate and compose written materials to use in a variety of communication outlets; ability to edit documents to ensure accuracy in content and form; ability to draft communications for final release. Ability to write according to correct English usage and appropriate style guide or accepted industry standards.

Competency Level:




Competency Description:

Ability to assist with communications in needs and issues in routine and non-complex situations.

Competency Level:



Project Management

Competency Description:

Ability to understand customer needs and works in conjunction with higher-level specialists on delivery of communications. Ability to draft communications as they relate to a specific area or module. Ability to contribute ideas, recommendations, and solutions to reach project goals.

Competency Level:



Organizational Sensitivity

Competency Description:

Ability to understand the mission, objectives, and goals of a program/unit. Ability to understand the internal workings of the program/unit and its place in the organization.

Competency Level:


Physical Effort:

Vision-Skilled Trades - R, Reading - O, Writing - O, Vision-Preparing/Analyzing figures - O, Hearing - O, Talking - O, Standing - O, Sitting - O, Walking - O, Lifting-0-30 lbs. - R, Bending - R, Squatting - R

Work Environment:

Driving - Car/Truck - R, Inside - O, Outside - O


UNCG at a Glance

Founded in 1891, The University of North Carolina at Greensboro is the largest and most diverse state university in the Piedmont Triad. Standing apart from other universities, the UNCG community is joined together by a shared value: We define excellence not only by the people we attract, but by the meaningful contributions they make. 

With more than 19,400 students and 2,500 faculty and staff, UNCG is the largest state university in the Piedmont Triad and has an annual economic impact of more than $1 billion. The campus has grown to include 30 residence halls and 30 academic buildings on 210 acres.

UNCG takes pride in being a learner-centered public research university. The College of Arts & Sciences and seven professional schools offer 79 undergraduate majors, 65 master's programs and 30 doctoral programs.

The university holds two classifications from the Carnegie Foundation for the Advancement of Teaching, as a “research university with high research activity” and for “community engagement” in curriculum, outreach and partnerships. More than $35 million in grants and contracts for research and creative activity are awarded to faculty members annually. Among the most prominent of UNCG's research initiatives are the Gateway University Research Park and the Joint School of Nanoscience and Nanoengineering. Both are partnerships with North Carolina Agricultural and Technical State University.

Globalization of the curriculum has expanded opportunities for international education, through new programs such as the UNC Exchange Program and the Lloyd International Honors College. In addition, innovative signature programs such as Building Entrepreneurial Learning for Life (BELL), Communication Across the Curriculum, Undergraduate Research and Freshman Seminars enhance the student experience.

As a cultural leader, UNCG offers concerts, lectures, dance and theater performances, exhibitions at the internationally known Weatherspoon Art Museum and readings by nationally known authors. In athletics, Spartan teams compete in nine women's and nine men's sports in Division I of the National Collegiate Athletic Association. With ethnic minority students making up 26 percent of the student body, UNCG is the most diverse of the UNC system's historically white campuses.

Although much has changed, some things remain the same. The university motto — “Service” — continues to be a guiding principle put into practice through all aspects of university life.

UNCG Schools and College of Arts & Sciences

The University's Academic Affairs Division consists of seven academic schools, the College of Arts & Sciences, the Graduate School and the Lloyd International Honors College. The names below are the ones currently in use. In some cases, the names have changed since the academic units were founded. The schools and their dates of establishment are: Graduate School 1921-22;College of Arts & Sciences 1969, Lloyd International Honors College 2005, Joint School of Nanoscience & Nanoengineering 2007, Joseph M. Bryan School of Business & Economics 1969, School of Education 1921, School of Health and Human Sciences 2011, School of Music, Theatre and Dance 2010, and School of Nursing 1966.

Achievements & Accolades

UNCG is garnering national attention and awards for its challenging academic programs, supportive environment and engaged community. Take a look at some of our latest accomplishments and meaningful contributions on campus, in the community and around the globe. Curious about more accolades, achievements, our student body, faculty and staff excellence and other signs of our success? Find out more at UNCG Now:

Challenging Academic Programs

U.S. News & World Report ranked three UNCG online programs among the best in the nation in the 2015 list of Best Online Programs.

UNCG’s slate of online programs has earned a top 10 ranking for affordability from

The graduate program in the Department of Human Development and Family Studies has earned a Top 10 ranking by the The HDFS Report.

Supportive Environment

UNCG is a Military Friendly School for the fourth straight year, putting it in the top 15 percent of colleges and universities nationwide that are doing the most to support veterans and ensure their success.

UNCG is ranked among the best colleges for your money nationwide by College Factual, a new site that guides students through the college selection process.

The Education Trust singles out UNCG among the nation’s universities for its success at closing the gap in graduation rates between black and white students.

Engaged Community

For the fifth year in a row, UNCG has earned the “Tree Campus USA” designation for promoting healthy trees and encouraging the spirit of conservation. 

UNCG’s innovative dynamic mailbox system has been honored as one of University Business Magazine’s Models of Efficiency.

For the eighth consecutive year, UNCG is highlighted on Washington Monthly’s list of American universities that contribute most to the public good.

Careers at UNCG

UNCG is committed to the creation of an inclusive, collaborative and responsive university by attracting, retaining and developing a diverse community of talented individuals in support of the university's mission.

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