Director of Enrollment Research and Analytics

San Diego State University
San Diego
Closing date
Oct 21, 2021

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Administrative Jobs
Academic Affairs, Research Staff & Technicians, Institutional & Business Affairs, Admissions & Enrollment, Institutional Research & Planning

Job Details

Job no: 501322
Work type: Management (MPP)
Location: San Diego
Categories: MPP, At-Will, Full Time, Research

Position Summary

The Enrollment Services Division is seeking a higher education data professional to serve as the newly established Director of Enrollment Research and Analytics. Reporting to the Associate Vice President of ES, the Director will provide critical analysis of the University’s new student enrollment trends, create models to predict applications and enrollments (utilizing a variety of software, including machine learning to optimize predive models), manage the development and refinement of multi-factor admissions rubrics for first-year and transfer applicants, analyze results to help inform model modifications and ensure strategic enrollment targets are met.

The successful candidate will possess a strategic understanding of the integral role of enrollment analytics in supporting new student enrollment, student success, and net tuition revenue; will be adept at identifying, designing, and carrying out the research and analysis required for complex decisions; and will have a track record of ensuring organizations make sound, evidence-based decisions and of promoting strategic alignment. An ability to develop strong relationships with other campus offices and leaders will be key, as will a genuine enthusiasm for this work.

The director will develop and maintain a reporting library for efforts aimed at enrollment forecasting and the assessment of recruitment initiatives. Additionally, the incumbent will assess scholarship and financial aid targeting strategies and develop accompanying predictive models. The director will assist leadership across Enrollment Services in the optimization of data to inform strategy. Must possess strong oral and written communication skills.

Specific Responsibilities:

  • Work with AVP for Enrollment Management to refine and implement machine learning models for first-time and transfer student admissions.
  • Develop data resources to assess effectiveness of enrollment management policies and strategies in service to enrollment goals.
  • Work as part of a team on projecting enrollment
  • Compile, organize and analyze enrollment data and develop information resources to support strategic enrollment management.
  • Reconcile financial aid data with admissions and enrollment information to determine financial leveraging strategy, both for recruitment and retention purposes
  • Conducting market research on national and regional trends that should shape recruitment strategies and program planning
  • Determine lead acquisition strategy based on available vendors, resources, and predictive model
  • Produce inquiry > enrollment reports utilizing CRM, Cal State Apply and SIS data to evaluate the effectiveness of recruitment and yield programs
  • Develop granular application and yield reports to assess YOY and YTD changes, utilizing an assortment of systems including data visualization programs
  • Present information to senior leaders as it relates to enrollment trends, goals, and recommend strategies.
  • Analyze post-matriculation data, including orientation registrations, to identify students most at-risk of attrition before classes begin
  • Track registration data for each term (fall, spring, summer) from the start of advanced registration through census, identify YOY changes, vulnerabilities, and progress towards targets.

Technical Skills

  • Statistical application such as R, SPSS
  • SQL Server knowledge, e.g., query building
  • Tableau or other visualization tools
  • Qualtrics or other survey application
  • Excel and pivot table functionality

For more information regarding Analytic Studies & Institutional Research, please click here.

This is a full-time (1.0 time-base), benefits-eligible, at-will position. This position is designated exempt under FLSA and is not eligible for overtime compensation. Standard SDSU work hours are Monday – Friday, 8:00 a.m. to 4:30 p.m., but may vary based on operational needs.

Candidate Qualifications

Master’s degree and six years of progressively responsible technical research or statistical experience including the interpretation and graphical presentation of data

Preferred Qualifications

  • Earned Doctorate degree
  • Experience with college admissions and/or student success programs including assessment and data analysis
  • Experience with machine learning and predictive analytics
  • Experience with educational data, student information data specifically
  • Experience in higher education
  • Experience with PeopleSoft Student Information System
  • Strong understanding of trends in college admissions
  • Advanced proficiency with statistical software such as R or SPSS
  • Experience with Excel, database tools such as SQL, and reporting/visualization software such as Tableau
  • Strong leadership skills
  • Strong organizational skills
  • Exceptional analytical and presentations skills

Compensation and Benefits

San Diego State University will offer a competitive salary based on the qualifications and experience of the selected candidate. San Diego State University also offers a rich benefits package that includes:

  • Extensive Leave benefits: 14 paid holidays, 24 vacation days, and 12 sick days per year;
  • Retirement security through a CalPERS defined benefit pension (with CalPERS and UC Retirement Plan reciprocity) and retiree healthcare benefits;
  • An array of health, dental, and vision coverage at no-cost or low-cost to the employee; and
  • California State University system fee reduction program (fee waiver) for the employee or their qualified dependent

Supplemental Information

Interested applicants are encouraged to apply quickly. SDSU will conduct an expedited search and selection process to fill this critical position. Applications will be considered upon submission. This position is open until filled.

The person holding this position is considered a ‘mandated reporter’ under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

San Diego State University is not a sponsoring agency for staff or management positions (e.g., H-1B visa). Applicants must currently be authorized to work in the United States on a full-time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a person's identity and authorization to work in the United States, which are consistent with the provisions of the Immigration Reform and Control Act.

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.

SDSU is a smoke-free campus. For more information, please click here.

SDSU is an equal opportunity employer and does not discriminate against persons on the basis of race, religion, national origin, sexual orientation, gender, gender identity and expression, marital status, age, disability, pregnancy, medical condition, or covered veteran status.

Applicants with disabilities and applicants who require assistance completing an application may contact Casie Martinez at 619-273-3343 or [email protected]

Advertised: Jun 15, 2021 (9:00 AM) Pacific Daylight Time
Applications close: Open until filled


Since it was founded in 1897, San Diego State University has grown to offer bachelor's degrees in 89 areas, master's degrees in 78 areas and doctorates in 21 areas. SDSU's approximately 32,000 students participate in an academic curriculum distinguished by direct contact with faculty and an increasing international emphasis that prepares them for a global future.

SDSU's annual economic impact to the state of California is $6.5 billion, according to an impact report done by the California State University in 2010.

Of SDSU's 280,000-plus alumni, approximately 60 percent live in San Diego. They comprise more than half the region's engineers, teachers, entrepreneurs and the local workforce for a host of other industries.

Learn More About:

Research: Since 2000, SDSU faculty and staff have attracted more than $1.7 billion in grants and contracts for research and programs ranging from cardiovascular disease to marine biology.

Diversity: SDSU ranks No. 19 in the nation for racial diversity and among the top universities for economic diversity. SDSU was ranked No. 11 in the nation and No. 4 in California for bachelor's degrees awarded to Hispanics by Hispanic Outlook for Higher Education

International Study: SDSU offers 350 international education programs in 50 countries. Nearly 12,000 students have studied abroad in the past 12 years.

Community Service: SDSU is a recognized leader in innovative efforts to improve urban K-12 education. The City Heights Educational Collaborative and Compact for Success both positively impact the academic achievement of elementary, middle and high school students in the local area.

Sustainability: Sustainability is an every-day part of the university culture at San Diego State University. Students, faculty and staff all participate in a myriad of ways, from festivals, to research to academic programs. In spring 2014, SDSU opens its first LEED Platinum Certified building — the 206,000 square-foot Aztec Student Union.

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5500 Campanile Drive
San Diego
United States

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