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Social Media Community Manager

Employer
East Carolina University
Location
Greenville, NC
Closing date
Jun 25, 2021

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing, Technology, Multimedia & Audiovisual
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Job Details

Job Title:

Social Media Community Manager

Position Number:

947082

Vacancy Open to:

All Candidates

Time-Limited:

No

Department Homepage:

https://university-communications.ecu.edu/our-staff/

Advertising Department:

NEWS AND COMMUNICATIONS

Division:

Chancellor

Classification Title:

13201 Public Communications Sp

Competency Level:

2 - Journey

Working Title:

Social Media Community Manager

Number of Vacancies:

1

Full Time Equivalent (FTE):

1.0

Full Time or Part Time:

Full Time

Recruitment Range:

$31,200 - $61,033

Anticipated Hiring Range:

$31,200 - $54,985

Salary Grade Equivalency:

GN10

Work Schedule:

M-F

Work Hours:

8-5

Position Location (City):

Greenville

Job Category:

Staff - Professional

Organizational Unit Overview:

University Communication (UC) translates ECU’s message into strategic and compelling communication and campaigns through the university web site, news releases, its official social media, East magazine, storytelling, production of promotional videos and video news stories along with infographics, creation and development of promotional brochures, and annual reports. The purpose is to provide strategic communication and marketing guidance and support to increase the knowledge, understanding, appreciation and support of the University and its work with broad and varied constituencies, from prospective students to identified thought leaders to prospective donors.

Through ECU News Services UC performs media relations, public affairs, internal communication and strategic communication work on behalf of the university and reports and disseminates information about events, activities, research, policies, individuals and alumni of the University, both through the media, videos, ecu.edu, the university website and through owned publications and other forums.

UC, through Creative Services, works with all university departments to conceptualize, design, develop, and produce written, audio-visual, digital and print projects to brand, communicate, and market their messages to appropriate audiences. Creative Services also provides strategic marketing advice for the university, including performing advertising buys for the university.

Job Duties :

Duties of this position include but are not limited to:
•Uses stories, photographs, videos, graphics, and other tools to advance the university’s goals in a creative, engaging manner.
•Collaborates with university partners to promote institutional and college/departmental initiatives, campaigns and awards.
•Maintains a lively takeover program, guiding students and faculty on best practices for live event coverage on Instagram and Snapchat.
•Utilizes social media management platform, Falcon.io, to optimize content and support ECU’s social and digital strategy, growing core account following and regularly engaging with the audience.
•Directly supports the efforts of the Chancellor’s Division, ECU News Services, and University Marketing, providing social media strategy through advising and written plans, as well as reports for leadership on media relations, crisis communications, and other initiatives.
•Manages ECU’s online reputation, monitoring, and reporting/responding to mentions when necessary through real-time alerts.
•Analyzes and regularly reports data from social media listening and measuring services via Falcon.io.
•Monitors social media trends to identify and pursue opportunities to explore emerging social media platforms and technology.
•Defines and nurtures university voice and personality for each platform to most effectively connect with followers.
•Works with Digital Media Specialist to design and maintain connect.ecu.edu and socialmedia.ecu.edu, including brand standards, best practices, registration guidelines, etc.; maintains account directory and assists with new account creation; composes monthly tips newsletter for 100+ university-registered accounts.
•Develops a university social media counsel to identify best practices and trends, build social media advocacy throughout the university, and provide training opportunities for social media.
•Plans and implements a social media ambassadors program.
•Serves on campus committees as a social media advisor.
•Performs miscellaneous job-related duties as assigned.

Minimum Education/Experience:

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

License or Certification required by statute or regulation:

None

Preferred Experience, Skills, Training/Education:

2-5 years of related experience preferred.

License or Certification required by the Department:

None

Special Instructions to Applicant:

  • Please ensure your full range of knowledge, skills, abilities, experience and education are listed on your application. Do not write ‘see resume’ on your application when completing the job duties section.
  • If you answer the questions at the end of the application, please ensure your application reflects the knowledge, skills, abilities and experiences to support your answers (see job duties section of previous employment).
  • Failure to answer the questions at the end of the application will not preclude your application from being considered but may result in your application not receiving full consideration of your knowledge, skills, and abilities.
  • Applicants must be currently authorized to work in the United States on a full-time basis.

Job Open Date:

06/16/2021

Job Close Date - Positions will be posted until 11:59 p.m. EST on this date; If no closing date is indicated, the position will be posted until filled and may close at any time after the recruitment has been completed. :

06/25/2021

Open Until Filled:

No

Quick Link for Direct Access to Posting:

https://ecu.peopleadmin.com/postings/42069

Alternate option:

If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.

AA/EOE:

East Carolina University is an equal opportunity and affirmative action employer and seeks to create an environment that fosters the recruitment and retention of a more diverse student body, faculty, staff and administration. We encourage qualified applicants from women, minorities, veterans, individuals with a disability, and historically underrepresented groups. All qualified applicants will receive consideration for employment without regard to their race/ethnicity, color, genetic information, national origin, religion, sex, sexual orientation, gender identity, age, disability, political affiliation, or veteran status.

Individuals requesting accommodation under the Americans with Disabilities Act Amendments Act (ADAAA) should contact the Department of Human Resources at (252) 737-1018 (Voice/TTY) or [email protected].

Eligibility for Employment:

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. ECU participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. If highest degree earned is from an institution outside of the U.S. and its territories, final candidates are required to have their degree validated as equivalent to the degree conferred by a regionally accredited college or university in the U.S.

Office of Human Resources Contact Information:

If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (252) 328-9847 or toll free at 1-866-489-1740 or send an email to [email protected] Our office is available to provide assistance Monday-Friday from 8:00-5:00 EST.

Organization

ECU offers a challenging academic environment and an energetic campus life. We are committed to excellence through a talented and diverse faculty and staff. One of the perks of working at ECU is that you can take up to 9 credit hours of classes per year at no cost to you. There is also a textbook loan program in place available to permanent ECU staff and faculty, or their eligible dependent children or spouse. ECU also offers excellent benefits, including health care and retirement plans, and generous leave time.

Scholarship. Discovery. Service. Leadership.

Here, those values are more than just buzzwords. They indicate the wealth of opportunity that ECU students experience while engaging in the rigorous pursuit of knowledge. They define the many ways in which students innovate and forge new paths. They encompass the life lessons our students learn while serving others and improving communities. They emphasize the encouragement our students receive to stand up and lead the way into a brighter tomorrow. http://www.ecu.edu/cs-acad/admissions/whyecu.cfm

To be a national model for student success, public service and regional transformation, East Carolina University:

  • Uses innovative learning strategies and delivery methods to maximize access;
  • Prepares students with the knowledge, skills and values to succeed in a global, multicultural society;
  • Develops tomorrow's leaders to serve and inspire positive change;
  • Discovers new knowledge and innovations to support a thriving future for eastern North Carolina and beyond;
  • Transforms health care, promotes wellness, and reduces health disparities; and
  • Improves quality of life through cultural enrichment, academics, the arts, and athletics.

http://www.ecu.edu/cs-admin/chancellor/mission-and-vision.cfm

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