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Senior Associate Director of Athletics for External Operations

Employer
University of the Pacific
Location
Stockton
Closing date
Jul 9, 2021

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Administrative Jobs
Institutional & Business Affairs, Alumni Relations & Development, Athletics, Technology, Multimedia & Audiovisual
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Job Details



Senior Associate Director of Athletics for External Operations

Primary Purpose:
Lead and strategically plan, develop, manage and implement all aspects of the athletics department's external operations. Responsible for providing positive leadership for marketing, revenue generation, corporate sponsorship programs, brand management, strategic communications, creative video, graphic design, game-day production, in-venue scoreboard production, the fan experience, ticket sales, digital media and social media. This position serves as a member of the Director of Athletics Leadership Team and reports directly to the Athletics Director. These initiatives should target a variety of diverse audiences including current students, alumni, faculty, friends of Pacific, and the surrounding community.


Essential Functions:
1. Digital, Creative & Brand Management:
• Responsible for implementing a comprehensive brand development strategy, while also maintaining high brand standards for all design, video, and social media.
• Maximize visibility for sport programs in the marketplace.
• Work in alignment with university marketing/communications to increase brand recognition and presence through print, web and social media.
• Supervise all web streaming activities/content for online game broadcasts.
• Oversee all Pacific Tigers branding decisions.

2. Marketing and Promotions:
• Develop and implement innovative and sustainable marketing plans established to educate, inform, and attract target audiences, as well as evaluate the effectiveness of the programming.
• Manage and coordinate promotional activities for athletic contests and related special events.
• Manage advertising campaigns for print and electronic media.
• Serve as the primary liaison with coaches and staff as well as campus partners to ensure that brand and marketing standards of the university and the athletics department are met and that projects are completed within budget and on time.
• Work closely with Facilities & Events, Development and Alumni Relations.

3. Multi-Media & Sales:
• Develop, implement and direct a corporate sponsorship, advertising, sales and event planning process with local, regional and national businesses.
• Responsible for all sponsorship sales, activations and fulfillment.
• Manage relationships with external partners in media and licensing.

4. Strategic Communication & Public Relations:
• Create strategy for all external department communication including but not limited to press releases, direct email communications and social media.
• Responsible for the presence, impact, and branding of www.pacifictigers.com and the management of all website content including web streaming, stats reporting and human-interest stories.
• Lead, manage and strategically structure the communications department.

5. Leadership:
• Support a culture of diversity, equity, and inclusion that reinforces the university’s commitment to DEI and demonstrates a commitment to working with a diverse staff and student body.
• Work intentionally and collaboratively with athletics senior staff and other campus personnel to support the overall goals and objectives of Athletics and the University.
• Lead and supervise personnel, providing guidance and support for direction and growth.


Minimum Qualifications:
• Bachelor’s degree.
• Ten (10) years of progressive experience in external operations in sport.


Preferred Qualifications:
• Bachelor’s degree in public relations, marketing or a related field.
• Master’s Degree.
• More than ten (10+) years of experience in intercollegiate athletics and/or professional sports, specifically marketing, fan engagement and brand management.
• Three (3) years of leadership experience.
• Knowledge of data analytics used to drive social media, the fan experience and effective marketing and brand strategy.
• Successful experience with revenue generation through sponsorship development, sales and fulfillment.
• Knowledge and awareness of NCAA and West Coast Conference compliance requirements, rules and regulations.


Physical Requirements:
The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requires extended periods of sitting and repetitive hand/wrist motion while using computer keyboard and phone. Occasional standing, walking, walking across campus, climbing stairs, bending, stooping and reaching. Constant verbal and written communication. Occasional lifting up to 25 pounds.

Work Environment/Work Week/Travel
Work is primarily performed in a standard office environment with use of computer and phone. Must be prepared to work non-business hours, including nights and weekends. Occasional travel required.

Valid driver’s license required. Incumbent must also be able to meet the University’s fleet rules and be eligible to drive for University business. The University and its insurance carrier reserve the right to exclude applicants based on their driving record.


Hiring Range: Commensurate with experience, exempt

Background Check Statement:
All applicants who receive a conditional offer of employment are required to execute a release and authorization for a background screening.


To apply, visit https://pacific.peopleadmin.com/postings/19295

University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability.






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Organization

Since its founding in 1851 as California’s first chartered university, University of the Pacific has been transforming the lives of students, enhancing the vitality of its surrounding communities and bringing a pioneering spirit to how we educate and serve.

Pacific is recognized for high-quality academic programs, dedicated faculty mentors and excellent professional preparation built on a strong liberal arts foundation. The university is consistently ranked among the top national universities by U.S. News and World Report and Princeton Review.

University of the Pacific is a dynamic three-city university with campuses in Stockton, Sacramento and San Francisco. With a presence in these three very different and uniquely California cities, Pacific enjoys a truly distinctive footprint in California and the West.

Sacramento

Pacific’s beautiful, tree-lined campus in Sacramento provides a focused learning environment with ties to the power and influence of one of the nation’s most influential capital cities. Complementing the legal studies offered at the McGeorge School of Law, new academic offerings are helping address critical issues at the intersection of law, policy, business and health.

San Francisco

Pacific’s high-tech San Francisco campus is strategically situated the heart of one of the world’s most exciting cities. It is home to one of the premier dental schools in the nation, the Arthur A. Dugoni School of Dentistry, as well as high-quality programs in health, technology, and arts and culture.

Stockton

Pacific’s Stockton campus in the heart of the California Delta country is renowned for its idyllic beauty, breadth of outstanding academic programs, vibrant and supportive campus life, and close, dedicated teaching relationships with students. Serving more than 5,000 students, the campus is home to the liberal arts College of the Pacific, a conservatory of music, and schools of business, education, engineering, international studies, and pharmacy and health sciences.

Beyond Our Gates

Pacific students, faculty, and staff are passionate about enriching their communities and serving those in need. Under faculty guidance, students provide dental care and health services and information to the underserved, legal clinics for those in need, and literacy and educational enrichment programs for local schoolchildren. Students, faculty and staff contribute tens of thousands of hours of volunteer service each year. The Center for Professional and Continuing Education offers degree completion, continuing education, workforce training and lifelong learning programs. Pacific centers and institutes work toward solutions to local and regional issues through community partnerships, education and research.

The Pacific Tigers compete in NCAA Division I athletics primarily as a member of the West Coast Conference. Fielding seven men’s teams and eleven women’s teams, the Pacific Tigers continue to add individual and team successes to an already outstanding performance record, including more than 30 conference championships and more than 60 NCAA tournament appearances.

Pacific offers more than 80 programs of study leading to undergraduate, graduate and professional degrees, as well as accelerated programs in business, education, law, engineering and the health sciences. Total enrollment at all three campuses is more than 6,000 students.

With a focus on teaching, close faculty-student interaction, academic excellence and real-world learning, Pacific prepares individuals for lifelong personal and professional success.

Learn more at Pacific.edu.

Diversity Profile

The University of the Pacific community - including students, faculty, staff, administrators, and alumni - believes that diversity and inclusion are essential to the fulfillment of our institutional mission. We value inclusiveness in learning, curricular and co-curricular programming, campus climate, recruitment, admissions, hiring and retention. We remain deeply committed to promoting and maintaining a civil community that facilitates opportunities for shared understanding and expression of individual and collective truths. Moreover, we resolve to maintain a community that is respectful of all persons despite differences in age, citizenship, disability, ethnicity, gender identity or expression, geographic origin, language, marital status, nationality, philosophical beliefs, race, religion, sexual orientation, or socioeconomic status.

The University of the Pacific community - including students, faculty, staff, administrators, and alumni - believes that diversity and inclusion are essential to the fulfillment of our institutional mission. We value inclusiveness in learning, curricular and co-curricular programming, campus climate, recruitment, admissions, hiring and retention.

We remain deeply committed to promoting and maintaining a civil community that facilitates opportunities for shared understanding and expression of individual and collective truths. Moreover, we resolve to maintain a community that is respectful of all persons despite differences in age, citizenship, disability, ethnicity, gender identity or expression, geographic origin, language, marital status, nationality, philosophical beliefs, race, religion, sexual orientation, or socioeconomic status.

We are committed to all members of the Pacific community becoming competent and ethical citizen leaders able to interact effectively and ethically in an increasingly multicultural society and global economy. This transformative process is accomplished through our distinctive integration of liberal arts and professional education promoting innovation, open discourse and dialogue, leadership development, experiential learning and self-reflection.

Pacific Diversity Programs

University Pipeline Programs

Multicultural Affairs

Multicultural Affairs is dedicated to the creation and sustainability of a culturally inclusive community across and within the boundaries of culture, sexual orientation, gender, and other social identities. In service to and in partnership with students, faculty, staff, alumni, and other friends, Multicultural Affairs offers programs, services, and sponsorships such as cultural heritage month observances, diversity leadership retreats, and intercultural trainings that meet the educational and cultural needs of all members of the Pacific community.

Find Us
Website:
Telephone
209.946.2011
Location
3601 Pacific Avenue
Stockton
CA
95211
United States
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