PUBLIC RELATIONS SPEC, SENIOR

Employer
Duke University
Location
DGHI-Admin
Closing date
Oct 22, 2021

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing

Job Details

School of Medicine:

Established in 1930, Duke University School of Medicine is the youngest of the nation’s top medical schools. Ranked tenth among its peers, the School takes pride in being an inclusive community of outstanding learners, investigators, clinicians, and staff where traditional barriers are low, interdisciplinary collaboration is embraced, and great ideas accelerate translation of fundamental scientific discoveries to improve humanhealth locally and around the globe.

Comprised of 2,400 faculty physicians and researchers, the Duke University School of Medicine along with the Duke University School of Nursing and Duke University Health System create Duke Health. Duke Health is a world-class health care network. Founded in 1998 to provide efficient, responsive care, the health system offers a full network of health services and encompasses Duke University Hospital, Duke Regional Hospital, Duke Raleigh Hospital, Duke Primary Care, Private Diagnostic Clinic, Duke Home and Hospice, Duke Health and Wellness, and multiple affiliations.

Occupational Summary

The Duke Global Health Institute seeks a creative, versatile storyteller who will promote the work of the institute across a variety of media. This position serves as the primary content creator for a busy marketing and communications team and is responsible for writing articles about DGHI’s work and people, producing multimedia features (including photography, audio and video), curating content for newsletters, websites and social media, conducting media relations and outreach, and contributing to integrated communications projects in support of DGHI’s strategic goals.

Work Performed

Content creation

Identify, research, report and write news articles and features that convey the impact of DGHI’s research and educational programs.

  • Propose and execute multimedia features that incorporate visuals, audio and/or video to help tell DGHI stories.
  • Create photographs and short audio and video elements to support DGHI stories.
  • Maintain relationships with faculty, staff, students and communicators within DGHI and across campus to identify news and collaborate on communications projects.
  • Monitor journals and research publications to track new research findings from DGHI faculty.
  • Occasional travel, including trips to international locations to document DGHI research and educational projects, may be required.

Editorial and social media

  • Set overall strategy and content calendar for DGHI’s social media channels (Twitter, Instagram, Facebook, LinkedIn, YouTube). Direct a student assistant in creation and scheduling of content. Monitor engagement metrics and propose ideas for campaigns to encourage audience growth and engagement.
  • Oversee student assistant in production of DGHI newsletter distributed to internal audiences; assist with content planning, development and curation for other DGHI publications, including a monthly external newsletter and annual report.
  • Solicit and edit first-person narratives and photography from students and faculty from global field research and training activities. Ensure all communications from fieldwork are consistent with DGHI standards for culturally sensitive and ethical communications.
  • Curate editorial content on DGHI websites; assist DGHI web team in keeping information about DGHI staff and programs up to date on central websites.

Marketing and strategic communications

  • Support DGHI’s overall strategic communications efforts by collaborating with teammates and colleagues on a variety of projects, including planning and execution of special events, marketing of DGHI’s educational programs and development communications.
  • Maintain close contact and collaboration with communicators in Duke schools, institutes and centers. Seek out opportunities to work on mutually beneficial communications projects, such as shared content and co-sponsored activities or programs.
  • Manage special projects, including trainings for faculty, staff and students on aspects of communication.

Media relations

  • Working with director of communications and in concert with the Duke Office of Communications and Duke Health communications, maintain relationships with global health media outlets and reporters and work to promote media coverage of DGHI. Assist reporters in identifying stories and sources within DGHI.
  • Monitor external media coverage of DGHI news and people and promote media stories through DGHI’s website and internal newsletter.
  • Work with Duke University Communications to promote DGHI experts to external media and identify opportunities to write op-ed and commentary pieces. Occasionally assist faculty in authoring op-eds.

Required Qualificatins at this Level

Education/Training:

A Bachelor's degree in Public Relations, Journalism, Communications or a related discipline is required. A degree in a global or public health-related field accompanied by professional communications experience is also acceptable.

Experience:

Work requires at least 5 years of experience in a communications role with progressive responsibility. The ideal candidate has demonstrated success creating and promoting content for broad, external audiences across multiple media. Experience writing about academic research or health-related topics desirable. S/he will also have an understanding of and enthusiasm for DGHI’s strategic goals and the ability to think creatively about how to use communications to advance the institute’s reputation.

Skills:

  • Outstanding writing, editing and storytelling skills; fluency in photography, audio and/or video editing skills highly desirable.
  • Proven track record of producing strong, accurate content on deadline; ability to manage multiple projects with different deadlines essential.
  • Excels at translating complex information into highly engaging, accessible content; strong news judgement and instincts for a good story absolutely critical.
  • Demonstrated success setting and executing content strategy for a variety of social media platforms.
  • Experience with email marketing, news tracking and managing content through Drupal CMS.
  • Strong project management and organizational skills.
  • Ability to form and maintain strong relationships with colleagues across campus.

To apply for this position:
Please complete application on-line at http://www.hr.duke.edu

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

Organization

Read our Diversity Profile History

Duke University was created in 1924 by James Buchanan Duke as a memorial to his father, Washington Duke. The Dukes, a Durham family that built a worldwide financial empire in the manufacture of tobacco products and developed electricity production in the Carolinas, long had been interested in Trinity College. Trinity traced its roots to 1838 in nearby Randolph County when local Methodist and Quaker communities opened Union Institute. The school, then named Trinity College, moved to Durham in 1892, where Benjamin Newton Duke served as a primary benefactor and link with the Duke family until his death in 1929. In December 1924, the provisions of indenture by Benjamin’s brother, James B. Duke, created the family philanthropic foundation, The Duke Endowment, which provided for the expansion of Trinity College into Duke University.Duke Campus

As a result of the Duke gift, Trinity underwent both physical and academic expansion. The original Durham campus became known as East Campus when it was rebuilt in stately Georgian architecture. West Campus, Gothic in style and dominated by the soaring 210-foot tower of Duke Chapel, opened in 1930. East Campus served as home of the Woman's College of Duke University until 1972, when the men's and women's undergraduate colleges merged. Both men and women undergraduates now enroll in either the Trinity College of Arts & Sciences or the Pratt School of Engineering. In 1995, East Campus became the home for all first-year students.

Duke maintains a historic affiliation with the United Methodist Church.

Home of the Blue Devils, Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.

Mission Statement

Duke Science"James B. Duke's founding Indenture of Duke University directed the members of the University to 'provide real leadership in the educational world' by choosing individuals of 'outstanding character, ability, and vision' to serve as its officers, trustees and faculty; by carefully selecting students of 'character, determination and application;' and by pursuing those areas of teaching and scholarship that would 'most help to develop our resources, increase our wisdom, and promote human happiness.'

“To these ends, the mission of Duke University is to provide a superior liberal education to undergraduate students, attending not only to their intellectual growth but also to their development as adults committed to high ethical standards and full participation as leaders in their communities; to prepare future members of the learned professions for lives of skilled and ethical service by providing excellent graduate and professional education; to advance the frontiers of knowledge and contribute boldly to the international community of scholarship; to promote an intellectual environment built on a commitment to free and open inquiry; to help those who suffer, cure disease, and promote health, through sophisticated medical research and thoughtful patient care; to provide wide ranging educational opportunities, on and beyond our campuses, for traditional students, active professionals and life-long learners using the power of information technologies; and to promote a deep appreciation for the range of human difference and potential, a sense of the obligations and rewards of citizenship, and a commitment to learning, freedom and truth.Duke Meeting

 “By pursuing these objectives with vision and integrity, Duke University seeks to engage the mind, elevate the spirit, and stimulate the best effort of all who are associated with the University; to contribute in diverse ways to the local community, the state, the nation and the world; and to attain and maintain a place of real leadership in all that we do.”

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