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Digital Storyteller

University of Toronto
St. George (Downtown Toronto)
Closing date
Jun 20, 2021

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Institutional & Business Affairs, Institutional Research & Planning
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Job Details

Digital Storyteller

Date Posted: 06/01/2021
Req ID: 4425
Faculty/Division: School of Management
Department: Joseph L. Rotman School of Management
Campus: St. George (Downtown Toronto)


About us:

The Rotman School of Management is part of the University of Toronto, a global centre of research and academic excellence at the heart of Canada’s commercial and financial capital. Rotman is a catalyst for transformative learning, insights and public engagement, bringing together diverse views and initiatives around a defining purpose: to create value for business and society. We make a fundamental promise - Here’s where it changes - to our students, our partners and the broader community. Everyone at Rotman, faculty and staff, plays a role in bringing that promise to life.

Your opportunity:

The Institute for Gender and the Economy (GATE) at the Rotman School of Management promotes an understanding of gender inequalities and how they can be remedied - by people of all genders - in the world of business and, more broadly, in the economy. The Institute builds on a foundation of research: to advance our understanding of the dynamics of gender in the economy; to achieve impact using innovative approaches to translate and disseminate research on gender in the economy, business, finance and entrepreneurship to practitioners in order to support changein their practices; and, to train today’s leaders and prepare future leaders to use gender analysis to uncover career and investment opportunities in finance and business.

As the Digital Storyteller, you will be responsible for the planning, development, standardization, content generation, and analysis of GATE’s web, print and social media environments to enhance the Institute’s public reach and reputation. You will also be responsible for advising GATE’s leadership team on strategic approaches to communications, marketing, and branding to further GATE’s mission and increase impact amongst the institutes’ various stakeholders.

Your responsibilities will include:

  • Implementing digital communication plans across a broad range of marketing/communication channels
  • Advising and implementing best practices and strategies to maximize digital communication initiatives
  • Determining the logistics required for, and overseeing tasks related to, the drafting, production and dissemination of marketing/communication materials (including audio and video content)
  • Producing promotional and outreach materials
  • Advising on strategies to align websites with marketing/communication objectives
  • Implementing social media campaigns and advising on strategies to maximize social media presence and growth
  • Analyzing the effectiveness of campaigns and/or programs using metrics

Essential Qualifications:

  • Bachelor's Degree in Communications or Journalism or acceptable combination of equivalent education and experience.
  • Minimum four years of relevant, recent experience in journalism or digital publishing (print, digital or television)
  • Experience with writing and editing for digital communications preferably within a higher education environment
  • Experience with gathering relevant information for web and social media purposes, measurements, and client services
  • Proven track record of recommending ideas and implementing communication plans for both internal and external audiences
  • Demonstrated experience and impact in using images, video, and podcasting for web, print, and social media
  • Must have experience successfully maintaining and executing a variety of web, print and social media assignments from conceptual stages through delivery and follow-up evaluation
  • Advanced video and audio recordingand editing experience is required
  • Conceptual and working knowledge of the full Adobe Creative Suite, WordPress, Soundcloud and Mailchimp is required
  • Knowledge of the academic research process and the ability to read and interpret academic research for a lay audience
  • Must have superior communication skills (oral and written); demonstrated writing skills for various formats, both print and web, with outstanding copyediting and proofreading skills
  • Must have good editing and project management skills and have a strong understanding of content marketing best practices, trends, and innovations
  • Solid interpersonal skills and an ability to work independently in a fast-paced environment; strong public-service orientation and evidence of effective teamwork are required
  • Demonstrated ability to perform duties independently and carry out projects of varying complexity for extended periods of time
  • Willingness to develop and share technological expertise
  • A self-starter with a passion for gender equity and driving social change
  • Must have an eye for design and a passion for digital communications and the ability to effectively steward GATE's positioning and brand through its digital and print channels
  • Creative, resourceful and solutions-oriented; able to manage priorities, multi-task and meet deadlines; strong organizational skills and highly developed relationship management skills

Assets (Nonessential):

  • Experience developing and implementing online course offerings
  • Experience supervising volunteers
  • Knowledge of mechanics for publishing and management (i.e. search engine optimization and driving social media reach), and editorial production experience
  • Knowledge of gamification principles and applications for web-based platforms

To be successful in this role you will be:

  • Accountable
  • Meticulous
  • Motivated self-learner
  • Proactive
  • Resourceful
  • Team player

Applicants are welcome to submit their portfolios, or links to their portfolio websites, as part of the application process.

Closing Date: 06/17/2021, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 11 -- $66,326 with an annual step progression to a maximum of $84,818. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations
Recruiter: Jen Salerno

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All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Diversity Statement
The University of Toronto is strongly committed to diversity within its community and especially welcomes applications from racialized persons / persons of colour, women, Indigenous / Aboriginal People of North America, persons with disabilities, LGBTQ2S+ persons, and others who may contribute to the further diversification of ideas.

As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please see

Accessibility Statement
The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission.

The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.

If you require any accommodations at any point during the application and hiring process, please contact [email protected].
All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Job Segment: Copy Editor, Proofreading, Equity, Media Publishing, Drafting, Creative, Finance, Publishing, Engineering


Established in 1827, the University of Toronto is Canada's largest university, recognized as a global leader in research and teaching. U of T's distinguished faculty, institutional record of groundbreaking scholarship and wealth of innovative academic opportunities continually attract outstanding students and academics from around the world.

U of T is committed to providing a learning experience that benefits from both a scale almost unparalleled in North America and from the close-knit learning communities made possible through its college system and academic divisions. Located in and around Toronto, one of the world's most diverse regions, U of T's vibrant academic life is defined by a unique degree of cultural diversity in its learning community.The University is sustained environmentally by three green campuses, where renowned heritage buildings stand beside award-winning innovations in architectural design.


U of T is one of Canada’s Top 100 Employers.
U of T is one of Canada's Best Diversity Employers.


Are you looking for a challenging, meaningful career in a supportive and diverse environment?

Work where the world comes to think.

Work where the world comes to discover.

Work where the world comes to learn.


Opportunities exist for people from a wide range of backgrounds, ranging from recent graduates to experienced senior professionals.

We offer challenging work within an open environment that celebrates diversity in all its forms. Our focus is on creating a positive work environment that attracts and retains excellent employees through a combination of competitive compensation, favourable working conditions, opportunities for career growth and development and a unique organizational culture.

Employees have access to:

  • Excellent health and dental benefits;
  • On-site support for training and career development;
  • Flexible work arrangements;
  • Childcare subsidy;
  • Tuition waivers;
  • Scholarships and/or tuition waivers for dependants;
  • Generous paid time off;
  • Support on equity and diversity issues;
  • On-site child care;
  • University Pension Plan;
  • Subsidized athletic facility membership;
  • World-renowned libraries;
  • Confidential counselling services;
  • Parking and TTC Metropasses;
  • Employee and Family Assistance Plan;
  • Continued health benefits for pensioners.


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