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Senior Marketing Manager

Employer
The University of Georgia
Location
Athens Area
Closing date
Jun 25, 2021

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Administrative Jobs
Academic Affairs, International Programs, Institutional & Business Affairs, Communications & Marketing
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Job Details

Posting Number:

S06225P

Working Title:

Senior Marketing Manager

Department:

VPI-Online Learning

About the University of Georgia:

The University of Georgia (UGA), a land-grant and sea-grant university with statewide commitments and responsibilities is the state’s oldest, most comprehensive, and most diversified institution of higher education (https://www.uga.edu/). UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University’s main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA was founded in 1785 by the Georgia General Assembly as the first state-chartered University in the country. UGA employs approximately 1,800 full-time instructional faculty and more than 7,700 full-time staff. The University’s enrollment exceeds 39,000 students including over 30,000 undergraduates and over 9,000 graduate and professional students. Academic programs reside in 17 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.

About the College/Unit/Department:

The University of Georgia’s Office of Online Learning works with faculty and programs to develop and market impactful online graduate programs which marry the strengths of UGA with the needs of the labor market in Georgia and the nation. The office also helps develop and promote high-quality, engaging summer courses that allow students who are working or pursuing experiential learning opportunities—such as internships or study abroad—to graduate in four years or less.

College/Unit/Department website:

online.uga.edu; faculty.online.uga.edu

Posting Type:

External

Retirement Plan:

TRS or ORP

Employment Type:

Employee

Benefits Eligibility:

Benefits Eligible

Full/Part time:

Full Time

Additional Schedule Information:

Monday-Friday, 8 a.m. – 5 p.m., occasional evenings and weekends

Advertised Salary:

Commensurate with Experience

Posting Date:

06/08/2021

Open until filled:

Yes

Proposed Starting Date:

07/01/2021

Location of Vacancy:

Athens Area

EEO Policy Statement:

The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ([email protected]).

Classification Title:

External Affairs Manager

FLSA:

Exempt

Job Family:

Public Relations

FTE:

1.00

Minimum Qualifications:

Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.

Position Summary:

The senior marketing manager oversees all centrally managed marketing and communications focused on increasing enrollments in online degrees, certificates, and academic courses offered by Colleges and Schools at the University of Georgia.

The individual in this position is responsible for the UGA Online Learning brand image, positioning, and overall strategy. In addition, this role is responsible for ensuring that positive and collaborative relationships with schools and colleges are maintained for all marketing and communications efforts.

This position leverages the power of current and emerging technology to execute forward-looking marketing and communication strategies and manages the office’s marketing team. This role ensures a student-centered approach to marketing that results in a positive and cohesive user experience from initial point of contact through enrollment. In addition to brand strategy, this position will provide strategic direction for advertising campaigns, content marketing, web design, prospective student lead nurturing, and the overall prospective student experience. This position also coordinates market research analyses for UGA’s graduate programs and online programs in advance of program approvals to determine their market viability and to identify new market opportunities.

This position reports to the Director of the Office of Online Learning within the Office of Instruction and has two direct reports, the Marketing Professional and the Enrollment Coach.

Knowledge, Skills, Abilities and/or Competencies:

Proven track record of strategically developing and delivering high ROI integrated multichannel marketing campaigns.
Experience developing multimedia content marketing strategies as part of a fully integrated marketing plan.
Strong communication skills both written and oral.
Exceptional people skills with the ability to instill confidence, trust, and establish positive working relationships with internal clients.
The ability to effectively manage people and outsourced resources.
Experience establishing accountability measures and tracking performance for a continuous improvement approach.
Proven ability to identify and understand target audiences.
Experience using CRM and marketing automation software.

Physical Demands:

Sit at a computer for extended periods of time.

Is driving a responsibility of this position?:

No

Is this a Position of Trust?:

No

Does this position have operation, access, or control of financial resources?:

No

Does this position require a P-Card? :

No

Is having a P-Card an essential function of this position? :

No

Does this position have direct interaction or care of children under the age of 18 or direct patient care?:

No

Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications):

No

Credit and P-Card policy:

Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.

Duties/Responsibilities:

Leverage the power of current and emerging technology to execute a forward-looking, multi-faceted, comprehensive strategy to elevate awareness and the academic reputation of the University’s online offerings. Develop brand strategy for a cohesive UGA Online Learning brand ensuring that positive and collaborative relationships with schools and colleges are maintained for all marketing and communications efforts. Provide creative direction in alignment with the UGA brand guidelines for advertising, multimedia, and communications.

Percentage of time:

30

Duties/Responsibilities:

Develop and execute a comprehensive content marketing strategy leveraging owned and paid media such as social channels, websites, blogs, and news outlets. Analyze results, utilize Search Engine Optimization (SEO) best practices, and implement continuous improvement to expand the reach and engagement of communications.

Percentage of time:

20

Duties/Responsibilities:

Manage the outsourced marketing functions for the Office of Online Learning which currently include digital ad management and marketing website SEO, enhancement, and maintenance.

Percentage of time:

10

Duties/Responsibilities:

Coordinate market research analyses for UGA’s graduate programs and online programs in advance of program approvals to determine their market viability and to identify new market opportunities. Convey results in a concise manner to key stakeholders.

Percentage of time:

5

Duties/Responsibilities:

Lead the office’s marketing team to execute a student-centered approach that ensures a positive and cohesive user experience from initial point of contact through enrollment. Manage the digital advertising team to ensure maximum Return on Investment (ROI) on all marketing expenditures. Provide strategic direction for advertising campaigns, content marketing, web design, prospective student lead nurturing, and the overall prospective student experience.

Percentage of time:

35

Company

The University of Georgia, a land-grant and sea-grant university with statewide commitments and responsibilities, is the state's oldest, most comprehensive, and most diversified institution of higher education. It is the birthplace of the American system of public higher education.

university_of_georgia2.jpgToday, UGA enrolls more than 36,000 students. The main campus has 460 buildings on 765 acres of land. The total acreage of UGA in 30 Georgia counties is 41,539. UGA has 17 colleges and schools, which include Agricultural and Environmental Sciences, Arts and Sciences, Business, Ecology, Education, Engineering, Environment and Design, Family and Consumer Sciences, Forestry and Natural Resources, Graduate School, Journalism and Mass Communication, Law, Pharmacy, Public Health, Public and International Affairs, Social Work and Veterinary Medicine. It offers 25 baccalaureate degrees in more than 140 fields; 34 master’s degrees in 130 fields; 18 educational specialist degrees; four doctoral degrees in 98 areas; professional degrees in law, pharmacy and veterinary medicine; and more than 170 study-abroad and exchange programs. UGA Libraries rank among the top third of the nation’s best research libraries and contain a total of 4.7 million volumes and one of nation’s largest map collections. The university has had 21 recipients of the prestigious Rhodes Scholarship. In 2008, UGA was the only public university in America to have two recipients of the Rhodes Scholarship. UGA is home of the Peabody Awards, presented annually for distinguished achievement and meritorious public service by television and radio stations, networks, producing organizations, individuals and the World Wide Web. It also is home of Georgia’s State Botanical Garden, state Museum of Art and State Museum of Natural History. Additionally, UGA has one of the largest and most comprehensive public service and outreach programs conducted by an American educational institution.

 

Find Us
Telephone
706-542-3000
Location
215 S. Jackson St.
Athens
Georgia
30602
United States
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