S06225P

Senior Marketing Manager

VPI-Online Learning

The University of Georgia (UGA), a land-grant and sea-grant university with statewide commitments and responsibilities is the state’s oldest, most comprehensive, and most diversified institution of higher education (https://www.uga.edu/). UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University’s main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA was founded in 1785 by the Georgia General Assembly as the first state-chartered University in the country. UGA employs approximately 1,800 full-time instructional faculty and more than 7,700 full-time staff. The University’s enrollment exceeds 39,000 students including over 30,000 undergraduates and over 9,000 graduate and professional students. Academic programs reside in 17 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.

The University of Georgia’s Office of Online Learning works with faculty and programs to develop and market impactful online graduate programs which marry the strengths of UGA with the needs of the labor market in Georgia and the nation. The office also helps develop and promote high-quality, engaging summer courses that allow students who are working or pursuing experiential learning opportunities—such as internships or study abroad—to graduate in four years or less.

online.uga.edu; faculty.online.uga.edu

External

TRS or ORP

Employee

Benefits Eligible

Full Time

Monday-Friday, 8 a.m. – 5 p.m., occasional evenings and weekends

Commensurate with Experience

06/08/2021

Yes

07/01/2021

Athens Area

The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).

External Affairs Manager

Exempt

Public Relations

1.00

Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.

The senior marketing manager oversees all centrally managed marketing and communications focused on increasing enrollments in online degrees, certificates, and academic courses offered by Colleges and Schools at the University of Georgia.

The individual in this position is responsible for the UGA Online Learning brand image, positioning, and overall strategy. In addition, this role is responsible for ensuring that positive and collaborative relationships with schools and colleges are maintained for all marketing and communications efforts.

This position leverages the power of current and emerging technology to execute forward-looking marketing and communication strategies and manages the office’s marketing team. This role ensures a student-centered approach to marketing that results in a positive and cohesive user experience from initial point of contact through enrollment. In addition to brand strategy, this position will provide strategic direction for advertising campaigns, content marketing, web design, prospective student lead nurturing, and the overall prospective student experience. This position also coordinates market research analyses for UGA’s graduate programs and online programs in advance of program approvals to determine their market viability and to identify new market opportunities.

This position reports to the Director of the Office of Online Learning within the Office of Instruction and has two direct reports, the Marketing Professional and the Enrollment Coach.

Proven track record of strategically developing and delivering high ROI integrated multichannel marketing campaigns.
Experience developing multimedia content marketing strategies as part of a fully integrated marketing plan.
Strong communication skills both written and oral.
Exceptional people skills with the ability to instill confidence, trust, and establish positive working relationships with internal clients.
The ability to effectively manage people and outsourced resources.
Experience establishing accountability measures and tracking performance for a continuous improvement approach.
Proven ability to identify and understand target audiences.
Experience using CRM and marketing automation software.

Sit at a computer for extended periods of time.

No

No

No

No

No

No

No

Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.

Leverage the power of current and emerging technology to execute a forward-looking, multi-faceted, comprehensive strategy to elevate awareness and the academic reputation of the University’s online offerings. Develop brand strategy for a cohesive UGA Online Learning brand ensuring that positive and collaborative relationships with schools and colleges are maintained for all marketing and communications efforts. Provide creative direction in alignment with the UGA brand guidelines for advertising, multimedia, and communications.

30

Develop and execute a comprehensive content marketing strategy leveraging owned and paid media such as social channels, websites, blogs, and news outlets. Analyze results, utilize Search Engine Optimization (SEO) best practices, and implement continuous improvement to expand the reach and engagement of communications.

20

Manage the outsourced marketing functions for the Office of Online Learning which currently include digital ad management and marketing website SEO, enhancement, and maintenance.

10

Coordinate market research analyses for UGA’s graduate programs and online programs in advance of program approvals to determine their market viability and to identify new market opportunities. Convey results in a concise manner to key stakeholders.

5

Lead the office’s marketing team to execute a student-centered approach that ensures a positive and cohesive user experience from initial point of contact through enrollment. Manage the digital advertising team to ensure maximum Return on Investment (ROI) on all marketing expenditures. Provide strategic direction for advertising campaigns, content marketing, web design, prospective student lead nurturing, and the overall prospective student experience.

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