Associate Athletics Director, Ticket Sales - Athletics

Knoxville, TN
Jun 10, 2021
Employment Type
Full Time
Institution Type
Four-Year Institution
Associate Athletics Director, Ticket Sales - Athletics

Regular Full-time, Market Range 15

The Associate Athletics Director, Ticket Sales oversees all aspects of outbound ticket sales for the athletics department. Reporting to the Senior Associate AD, External Operations, this position will be responsible for leading the entire ticket sales unit as well as increasing revenue through new ticket sales for all ticketed sporting events. The primary focus for this position will be new season ticket sales for football with a secondary focus on season, mini-plan, single and group sales for all other ticketed sports.

Job Functions/Responsibilities:

• Directly responsible for oversight of 6-8 ticket sales representatives.

• Required to create, generate, and execute outbound ticket sales plans, including prospecting events designed for ticket sales growth.

• Lead the outbound ticket sales team by example, by achieving personal sales goals.

• Supervisory responsibilities include scheduling and approving time for payroll, training employees, planning, assigning, and directing work, appraising performance, rewarding and disciplining employees, addressing complaints and resolving problems.

• Works closely with ticket operations, marketing, Tennessee Fund, communications, operations, business office and IT departments as well as campus entities.

• Works closely with ticket operations, Tennessee Fund and marketing staff for developing weekly ticket reports.

• Required to meet or exceed the annual sales goals established by Senior Associate AD, External Operations and the Senior Associate AD, Development.

• Hire, train, and motivates the sales staff, creating an environment set-up for success.

•Collaborates with Associate AD of Fan Experience and Marketing, Associate AD, Ticket Operations and the Tennessee Fund on lead generation, lead qualification, and strategy for most effectively utilizing leads.

• Responsible for developing systems that fall in line with the Tennessee policies and procedures while monitoring the sales staff’s activity and professional growth.

•Other duties as assigned.


Bachelor's degree required.

Master's degree preferred.

Required level/type of experience:

Bachelor's degree in Business, Sport Management, Marketing or related field. Experienced salesperson with a minimum of five years of proven success in collegiate athletics or professional sports inclusive of 3-5 years of management/supervisory experience, ability to build and lead a team.

Preferred knowledge, skills, andf abilities:

• Experience creating and/or implementing comprehensive sales training programs.

• Experience utilizing social media platforms to generate leads and/or increase sales.

• Experience using CRM, data analytics to drive business strategy and pricing.


trong attention to detail and accuracy.

• Proficient with Microsoft Office Suite of products.

• Proficient with ticketing software, business & data analytics. Assist in all lead generation campaigns, lead qualification, and strategy for most effectively utilizing leads.

• The ability to engage effectively with others of diverse cultures or backgrounds is essential.

• Research, develop and oversee the implementation of best practices and policies / procedures related to the maximization of ticket sales for Athletics events.


Job: Executive/Administrative
Primary Location: US-Tennessee-Knoxville
Organization: Athletic Dept Administration
Schedule: Full-time
Job Posting: Jun 9, 2021, 4:56:38 PM

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