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Associate Director Of Marketing - Athletics

Employer
The University of Tennessee, Knoxville
Location
Knoxville, TN
Closing date
Jul 4, 2021

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Institutional & Business Affairs, Athletics, Communications & Marketing
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Job Details

Description
Associate Director of Marketing - Athletics

Regular Full-time, Market Range 09

The Associate Director of Marketing and Fan Experience will oversee aspects of the Athletic Marketing and Fan Experience Department. As well as develop and execute creative, innovative marketing plans that maximize revenue, brand profile, attendance, and fan experience to create a home field/court advantage. Acts as a liaison with internal and external clients. Primary objectives of the Tennessee Marketing and Fan Experience Office are: 1. Generate revenue to assist in the growth and operations of the Tennessee Athletic Department 2. Increase attendance and deliver an incredible experience for our fans at Tennessee events 3. Protect and promote the Tennessee Athletic brand

Job Functions/Responsibilities:

1. Women's Basketball - Responsible for the creation and execution of a comprehensive marketing strategy that focuses on increasing attendance with a specific emphasis on maximizing ticket sales and fan experience to create a home court advantage. Additional efforts to include; advertising, scripting, in-game elements, atmosphere and marketing items related to ticketing/production/game day activities. 2. Football - Participates in strategic planning for atmosphere, sales and advertising efforts to create a home field advantage. Provides guidance/direction to members of the Marketing/Fan Experience staff on execution of gameday activations. As directed by the Associate Athletics Director and Director of Marketing and Fan Experience will lead efforts/coordination of assigned elements on gameday. Participates in and/or will lead various strategic communication, email and marketing efforts.

.Basketball / Various Sports

- Play a lead role with the creation and execution of a comprehensive marketing strategy that focuses on increasing attendance with a specific emphasis on maximizing ticket sales and fan experience to create a home field/court advantage. Additional efforts could include; advertising, scripting, in-game elements, atmosphere and marketing items related to ticketing/production/game day activities.

Branding/Advertising/Engagement:

1. Fan Engagement: creation of innovative ideas that engage both existing and potential fans, resulting in an entertaining atmosphere

2. Digital Marketing and Communication: Participates in and/or will lead strategic communication and email marketing efforts. Creates high profile content and pieces to ensure engagement and sales.

3. Branding: Play an active role in content creation or direction of content creation for a variety of marketing/sales/fan engagement collateral.

4. Advertising: Assist with oversight and/or creation of digital, non-traditional and traditional advertising. Assist in the identification of new advertising avenues/opportunities to include “out of the box”, digital and traditional mediums.

5. Play an active role with the daily responsibilities and tasks associated with the activation of designated third party agreements with interaction related to marketing, fan experience, and sales.

Perform and evaluate best practices related to spending/cost savings of the marketing budget.

Additional responsibilities as assigned; to include other marketing, sales and fan experience responsibilities.

 

 

 



Qualifications
REQUIREMENTS:
Education:

Bachelor's degree in sports management, athletic administration, business administration, or related field required.

Master's degree in sports management, athletic administration, business administration, or related field preferred.

Required level/type of Experience:

2 to 3 years’ experience in athletic marketing required; Division I intercollegiate marketing and sales or with a professional sport organization preferred. Demonstrated fan engagement and live event experience required. Demonstrated experience working with digital platforms and mediums. Complies with all applicable National Collegiate Athletic Association (NCAA) and Southeastern Conference (SEC) regulations in the performance of job duties.

Competencies/Qualifications:

The Associate Director of Marketing should possess the following skills: 1. Creative Thinker and Problem Solver 2. Live-event production experience 3. Digitally savvy with graphic design and digital marketing experience 4. Excellent verbal and written communication skills 5. Ability to work independently and as part of a team 6. Responsible for adhering to the rules and regulations of the department, University, SEC, and NCAA



Job: Other Professional
Primary Location: US-Tennessee-Knoxville
Organization: Athletic Dept Marketing
Schedule: Full-time
Job Posting: Jun 9, 2021, 2:09:52 PM

Organization

Working at The University of Tennessee, Knoxville

Founded in 1794, the University of Tennessee is one of the nation’s oldest and most storied public universities. Based in Knoxville, Tennessee’s flagship land-grant institution includes the statewide Institute of Agriculture and the Space Institute in Tullahoma. The university embodies excellence in teaching, discovery, scholarship, research, creative activity, outreach, and engagement. Known as the Volunteers, we lead with a spirit of selflessness, empathy, and courage, and strive to be champions for diversity, equity, and inclusion

UT Knoxville is a Research 1 university with 11 academic colleges and more than 900 programs of study. With an enrollment of more than 30,000 students, our academic programs are repeatedly ranked top in their class. The university co-manages Oak Ridge National Laboratory, the country’s most prominent national lab, driving innovation in advanced manufacturing and materials, national security, and more. We are closely connected with our communities through outreach and extension efforts across Tennessee and through partnerships with non-profits, corporations, and industries—regionally, nationally, and around the globe.

The city of Knoxville is nestled in the foothills of the Great Smoky Mountains. The modern, thriving community is surrounded by gorgeous lakes and hundreds of miles of walking, hiking, and biking trails. Situated along the banks of the Tennessee River, our beautiful features an eclectic music scene, internationally recognized festivals, unique restaurants, and a robust offering of diverse cultural activities. Knoxville is located within a day’s drive of Atlanta, Nashville, Asheville, Charlotte, Louisville, Cincinnati, Memphis, Chicago, and Washington D.C.

Knoxville and the surrounding counties have a population of more than 850,000 people. The region houses many leading corporations and organizations, including Oak Ridge National Laboratory, Pilot/Flying J, the Tennessee Valley Authority, and Regal Cinemas, along with HGTV, Food Network, and other networks owned by Discovery Inc.

As a member of the UT family, you will be surrounded by top-notch faculty, staff, and students from around the world. You will be part of a diverse campus community that is passionate about changing the world and cheering for the Vols on game day.

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