Assistant Director of Digital Marketing and Social Media

Job description

Job location: Charlottesville, VA

Employment Type: Full-time
Posted data: 2021-06-16
Req: R0024303

The University of Virginia is a highly competitive Division I program committed to academic and athletic excellence. The Department of Athletics at the University of Virginia is now accepting applications for the position of Assistant Director of Digital Marketing.

The position of Assistant Director of Digital Marketing will provide support for the strategic digital marketing initiatives of the Athletics Department and assigned sport programs. The Department of Athletics uses marketing and promotional strategies extensively in an effort to generate revenue, maximize attendance and to create a first-class game environment.

Key Duties and Responsibilities include:

  • Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

  • Lead implementation of digital marketing campaigns to generate revenue and effectively engage with fan base.

  • Evaluate, measure and report performance of digital campaigns.

  • Identify trends and assist with the study of analytics to help make data-driven decisions to optimize spend and performance.

  • Assist the Director of Marketing and Social Media with engagement strategies

  • Facilitate email marketing strategies and management

  • Collaborate with marketing staff on the management of the Virginia Sports Mobile App

  • Direct the development of strategic marketing initiatives on behalf of assigned sports

  • Provide exemplary customer service to internal and external constituencies

  • Other duties, as assigned.

Required Qualifications

Education: Bachelor's Degree in Marketing, Communications, or a related field.

Experience: Demonstrated experience in digital marketing and data analytics is required. Knowledge of website and marketing analytics tools.


  • Effective communication in speaking and in writing.

  • Ability to leverage paid and internal digital marketing channels to drive revenue and fan engagement.

  • Ability to analyze data from multiple sources to make informed decisions.

  • Ability to present a professional demeanor while delivering a high level of internal and external customer service.

  • Ability to work evenings and weekends to meet the business needs of the unit.

  • Ability to write proposals and scripts and the ability to describe ideas, and/or plans clearly and effectively in written format.

  • Ability to communicate clearly and to convey thoughts, ideas and plans clearly to coaches, administrators and other athletics staff members.

  • Ability to perform multiple tasks and responsibilities in an efficient manner.

Preferred Qualifications

Education: Master's Degree.

Experience: 2-4 years of Athletics marketing, digital engagement, advertising and/or data analytics experience.

Knowledge/Skills/Abilities: Familiarity with digital marketing platforms, including paid social, Google Search, Display and Discovery as well as Google Analytics.

Computer Applications: Familiarity with Adobe PhotoShop.

Preference will be given to applications received by June 18th, however the position remains open until filled. The successful candidate will pass a background check. External applicants please attach resume, cover letter, and contact information for three references at, requisition number R0024303. **Please note that ALL documents must be uploaded in the Resume box.** For internal UVA applicants, please go to "Find Jobs" in Workday and look for "R0024303." For information about the position or the application process, please contact Michele Jarman,

Please do not forward any applicant materials directly to Department of Athletics staff, as only application received through this system will be accepted.

The University of Virginia, including the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.




Diversity Profile: University



View more

Learn more on Inside Higher Ed's College Page for University

Arrow pointing right
Job No:
Posted: 6/10/2021
Application Due: 8/9/2021
Work Type: Full Time