Director of Fan Experience

Job description

Job location: Charlottesville, VA

Employment Type: Full-time
Posted data: 2021-06-16
Req: R0024044

The University of Virginia is a highly competitive Division I program committed to academic and athletic excellence. The Department of Athletics at the University of Virginia is looking to fill the positing of Director of Fan Experience to support the Strategic Marketing and Fan Engagement unit.

The position of Director of Fan Experience exists to provide support for the strategic marketing initiatives of the Athletics Department and assigned sport programs. The Department of Athletics uses marketing and promotional strategies extensively in an effort to generate revenue, maximize attendance and to create a first-class game environment.

Responsibilities include: exemplary customer service to internal and external constituencies; directing the in-game experience and fan engagement at home sporting and special events; directing post-game survey research and analyzing data to improve fan experience at events; directing the development and implementation of creative and innovative fan engagement ideas for assigned sports; managing the student internship program; managing the Cavman's Crew program; managing student relations with on-Grounds athletics groups like Hoo Crew, Fill the Hill, Student Council Athletic Affairs, Greek Life, Residence Life and Dining; performing other duties as assigned.

Required Qualifications

Education: Bachelor's Degree in Marketing, Communications, or a related field.

Experience: Experience in creating marketing plans for collegiate athletic events required.


  • Effective communication in speaking and in writing.

  • Ability to provide creativity and assist in the creation and production of marketing and promotional materials for all twenty-seven athletic programs.

  • Ability to present a professional demeanor while delivering a high level of internal and external customer service.

  • Ability to work evenings and weekends to meet the business needs of the unit.

  • Ability to write proposals and scripts and the ability to describe ideas, and/or plans clearly and effectively in written format.

  • Ability to communicate clearly and to convey thoughts, ideas and plans clearly to Coaches, Administrators and other Athletics staff members.

  • Ability to develop and initiate unique ideas and graphic design projects while working these plans into the marketing strategy of assigned Sports Programs.

  • Ability to perform multiple tasks and responsibilities in an efficient manner.

Preferred Qualifications
  • Experience working in an intercollegiate athletics department with a passion for customer service and experience.

  • Familiarity with NCAA rules and regulations.

  • Experience utilizing Adobe PhotoShop, Click Effects, and/or Game Ops Commander.

Preference will be give to applications received by June 18th, but the position remains open until filled. The successful candidate will pass a background check. External applicants please attach resume, cover letter, and contact information for three references at, requisition number R0024044. **Please note that ALL documents must be uploaded in the Resume box.** For internal UVA applicants, please go to "Find Jobs" in Workday and look for "R0024044." For information about the position or the application process, please contact Michele Jarman,

Please do not forward any applicant materials directly to Department of Athletics staff, as only applications received through this system will be accepted.

The University of Virginia, including the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.




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Job No:
Posted: 6/10/2021
Application Due: 8/9/2021
Work Type: Full Time