Associate Director for Communications and Content Creation

Job description

Position Type:

Permanent Staff (SHRA)

Is this an internal only recruitment?:


Position Title:

Public Comm Specialist - Journey

Working Title:

Associate Director for Communications and Content Creation

Position Number:


Vacancy ID:


Budgeted Hiring Range:


Pay Band Information:

To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet.

Salary Grade Equivalent:


Full-time/Part-time Permanent/Time-Limited:

Full-Time Permanent

Hours per week:


Work Schedule:

M-F 8:00AM – 5:00PM
Nights, Weekend, and some holidays
Extensive travel during sport season

Department Name and Number:

Ath Communications-272200

Date First Posted:


Closing Date:


Position Location:

Chapel Hill, NC

Position Posting Category:


Department Description:

The Department of Athletics exists to provide educational and athletic opportunities to young men and women, to provide an environment for student-athletes to learn, advance and excel both academically and athletically, and to serve the interests of the University by complimenting and enhancing its diversity and quality of life. Through its athletic programs, the University seeks to unite alumni, faculty, administration and students in a common shared experience. The governing unit within the Department of Athletics is the Director’s Office, which is the administrative office and clearinghouse for the entire Department of Athletics, and promotes the department’s guiding principle of educating and inspiring through athletics. This unit provides support to administrators, coaches, staff members and student-athletes in order to provide and promote a premier intercollegiate athletic program for The University of North Carolina at Chapel Hill. The Department of Athletics is a highly visible public relations arm of The University of North Carolina at Chapel Hill, with statewide, national and international recognition. The Athletic CommunicationsK Office celebrates, publicizes and promotes UNC Athletics across multiple platforms. It is an extremely important recruiting tool, not just for student-athletes, but for students from all walks of life.

Equal Opportunity Employer:

The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.

Position Description:

The Associate Director for Communications and Creative Content will serve as the lead storyteller and media contact for Carolina Volleyball, Softball and one other Olympic Sport. This position will strategically promote these programs, North Carolina Athletics and the University both externally and internally across multiple platforms, including social media and websites. This position will serve as the primary media contact for assigned sports and be responsible for planning and creating digital content (graphics, videos, photos) and written content (game notes, news releases and feature stories) to be sent to news organizations and published on and other Carolina websites. It will collaborate daily with others External Relations Units – including Marketing, GoHeels Productions, Athletics Communications/Media Relations and Creative Services – to manage the brand of the programs and the department. This position will coordinate communications activities for the assigned programs, including serving as the media relations liaison and updating a content calendar with weekly plans. We are looking for someone who can cover games but also strategically search beyond the games to tell and pitch the great stories of our Carolina student-athletes, coaches and staff, and Department.

Minimum Education and Experience Requirements:

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Essential Skills, Knowledge and Abilities:

Experience in generating creative content (i.e., graphics, motion graphics, videos, photos) and implementing a content strategy at the Division I level. Experience working with members of the media and pitching stories. Demonstrated competencies and experience with desktop publishing and writing and creating content on deadline. Thorough knowledge of StatCrew/NCAA Live Stats statistical software for Volleyball and Softball. Proficiency in using a variety of programs within the Adobe Creative Suite (i.e., Photoshop, After Effects, Lightroom, Illustrator, Premiere Pro, InDesign).
Knowledge of social media best practices and emerging platforms as well as knowledge of graphic design, video, digital media and written media in athletics. Demonstrated and proficient oral and written communication competencies; ability to write game stories and features stories; ability to conduct media training with coaches and student-athletes and advise in interactions with the media; experience designing/editing media guides and/or game programs in an intercollegiate sports information environment is preferred.

Must be able to adapt to flexible work schedule due to the high volume/sport season schedules. Experience and knowledge of NCAA rules and regulations as they pertain to the sports of volleyball and softball as well as other assigned sports and college athletics. Must demonstrate exceptional customer service as this position will have extensive inter-personal dealing with student-athletes, coaches and administrators from within the University and with a number of external audiences, primarily media outlets. Accuracy and attention to detail are key as this position deals with facts, historical relevance, records, statistics to promote student-athletes for awards, put events in historical context, compare teams to other teams from the past and present, etc. An emphasis on brainstorming, writing, creating content and an overall ability to communicate is a priority. Must demonstrate the ability to deal with stressful and changing situations. Much time is spent at the computer, attending games, requiring possible out-of-town travel.

Preferred Qualifications:

Prefer Bachelor’s degree in communications/journalism and three years’ experience in an athletic sports information environment. Experience with InDesign preferred. Proficient with the use of content management tools for the internet.

Required Licenses/Certifications:

Valid NC Driver’s License.

Special Physical and Mental Requirements:

Must demonstrate the ability to lift boxes, set up computers, and navigate stadiums and press boxes. Must demonstrate the ability to concentrate, and display poise in a difficult or stressful situations.

Night work, Weekend work, Valid NC Driver’s License.

Position/Schedule Requirements:

Evening work occasionally, Night work occasionally, Valid NC Driver’s License, Weekend work occasionally

Stimulus/ARRA Funded:





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Job No:
Posted: 6/10/2021
Application Due: 9/8/2021
Work Type: Full Time