Associate Director, Marketing

Job description

Associate Director, Marketing

Stanford University

Job Number:

Stanford's Department of Athletics, Physical Education and Recreation:

Stanford's Department of Athletics, Physical Education and Recreation (“DAPER”) is the premier intercollegiate athletics program in the country. We are the proud Home of Champions! We lead the nation with 128 NCAA championship titles, won the Women's Capital One Cup four of the last five years, and have brought home the Learfield Directors' Cup for 25 straight years. We also support the university's physical education, recreation and wellness initiatives. Our dedicated staff embody a culture of excellence, embrace our mission of scholar-athleticism and exemplify a relentless championship spirit. Our actions and staff are guided by the core tenets of the DAPER culture, “The DAPER Way,” which are: Embrace Scholar-Athleticism, Pursue and Revere Excellence, Lead with Courage and Work Cohesively.

Are you ready to inspire champions? If yes, then this may be the right opportunity for you!

We are searching for an Associate Director, Marketing to be an exceptional addition to our team. Reporting to the Associate Athletics Director, Marketing and Fan Experience, you will have the opportunity to gain in-depth knowledge in the strategy and executive of all Stanford Athletics marketing efforts to generate revenue, increase attendance and build brand affinity for Stanford Athletics programs. You will have a focus on digital marketing, including but not limited to web-based advertising, paid social campaigns, and email marketing and automation, while supporting all other advertising efforts. The right person for this role is someone who can demonstrate their ability to use innovative marketing strategies to drive ticket sales and event attendance, increase merchandise sales, generate new leads and amplify the stories of Stanford's student-athletes and programs. This is a full-time, exempt-level position based in the Bay Area with the opportunity for telecommuting and other potential flexible work arrangements.

Your responsibilities in this role are to:

  • Create and implement strategic marketing plans for select sports, working closely with the ticket sales and fan experience teams and with support from the marketing team; support development of marketing plans for other sports and initiatives.
  • Manage, build and track marketing automation email campaigns, including nurturing campaigns and other trigger-based emails.
  • Lead in the creation, optimization and tracking of digital advertising campaigns across channels including search, display, social, OTT, and audio streaming.
  • Oversee, create and track lead generation campaigns to find ways to nurture new fans.
  • Spearhead regular surveys (e.g., post-event surveys) and market research to support strategic marketing decisions and pre- and postseason planning and analysis.
  • Write, edit, and support the design of various marketing campaigns including email marketing, digital ads, postcards, and other marketing collateral, which adhere to the communications and brand strategy and standards.
  • Collaborate with communications and digital teams to amplify digital content to build fandom and leverage social platforms as a marketing tool to help sell tickets, generate leads and support other revenue-generating initiatives.
  • Build and maintain relationships with internal and external vendors and partners (e.g., Buck/Cardinal Club, Paciolan).
  • Work cross-functionally on select projects (e.g. Cardinal Kids Club) to support brand affinity and revenue goals.
  • Be a positive steward and ambassador of the Stanford Athletics brand.
  • Perform other duties as assigned.

To be successful in this role, you will have:
  • Bachelor's degree and two years of relevant experience; or a combination of education and relevant experience.
  • Demonstrated passion for college athletics and an understanding of the evolving college sports landscape.
  • Experience in integrated marketing strategy and execution across channels including digital and print, and understands how to implement effective campaigns across multiple channels.
  • Knowledge of strategic analysis, customer segmentation strategies and marketing planning.
  • Excellent written, verbal communication, and presentation skills.
  • Ability to lead teams, drive cross-functional groups towards a common goal, and manage multiple projects simultaneously.
  • Self-motivated attitude with the ability to work independently.
  • Attitude that embraces change and welcomes fresh perspectives.
  • Ability to learn from past mistakes and adjust accordingly.
  • Team player who is willing to “get hands dirty” and help out where needed.
  • Creative problem solver with strong critical thinking skills.
  • Proficiency with Microsoft Office Suite and Adobe Suite.

Preferred qualifications:
  • Four years of relevant experience; or a combination of education and relevant experience.
  • Familiarity with marketing automation, Photoshop and Dreamweaver, Google Adwords, Adroll and Facebook advertising.

DAPER's Integrity:

This position, along with all DAPER coaches and staff, is responsible for the integrity of Stanford's intercollegiate athletics program and for the reputation of Stanford University. This position is responsible for ensuring that his/her/their involvement with Athletics Department activities maintains the integrity of the University's reputation and does not negatively impact the relationship between the University and its faculty, staff, students and alumni. Additionally, this position must comply with University policies and procedures, NCAA and Pac-12 rules and regulations.

Why Stanford is for you:

Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with:
  • Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.
  • A caring culture. We provide superb retirement plans, generous time-off, and family care resources.
  • A healthier you. Climb our rock wall or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.
  • Discovery and fun. Stroll through historic sculptures, trails, and museums.
  • Enviable resources. Enjoy free commuter programs, ridesharing incentives, discounts and more!

* The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

*Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.

*Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.


Location: Athletics, Stanford, California, United States
Classification Level:

To be considered for this position please visit our web site and apply on line at the following link:

Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.

Copyright ©2017 Inc. All rights reserved.

Posted by the FREE value-added recruitment advertising agency





Diversity Profile: University



View more

Learn more on Inside Higher Ed's College Page for University

Arrow pointing right
Job No:
Posted: 6/8/2021
Application Due: 6/8/2033
Work Type: Full Time