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DIGITAL MARKETING SPECIALIST

Employer
University of California-Irvine
Location
Irvine

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details



University of California Irvine

DIGITAL MARKETING SPECIALIST



Updated: Jun 8, 2021
Location: UC Irvine Campus
Job Type:
Department: ICS DO Communications

Job Opening ID: 19453

Reports To: Communication Specialist IV

Working Title: Digital Marketing Specialist

Department: ICS DO Communications

Bargaining Unit: 99

FLSA: Exempt

Payroll Job Code: 007455

Job Location: UCI Campus- Irvine

Percent of Time: 100%

Work Schedule: 8-5, M-F

Employee Class: Contract

Position Summary:

The Donald Bren School of Information and Computer Sciences (ICS) at UC Irvine. As the only computing-focused school in the University of California system, the Bren School is a unique place for study, research, and collaboration. Our three departments Computer Science, Informatics, and Statistics, and four professional masters programs incorporate a broad range of curricular and research interests across the informational and computational sciences.

Uses skills as a seasoned, experienced digital communications professional to execute web communication and marketing plans, including the creation of web content and implementation of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) plans; execute and oversee the development of creative assets; coordinate marketing efforts, including program ads, email advertisements, media development (print and electronic), retargeting, social media, and collateral development. Monitor website and social media usage patterns through website analytics, recommend and implement improvements and recommendations for future campaigns based on reports that offer insights through identified Key Performance Indicators (KPIs); contribute to the conception and development of communication and marketing plans. Demonstrates an understanding of industry practices and organization policies and procedures. Demonstrates good judgment in selecting methods and techniques for obtaining solutions.

Monthly Compensation Range: Commensurate with experience

Department Website: https://www.ics.uci.edu/

Required:
  • 3-5 years of experience creating, writing and editing compelling content for marketing materials across owned, earned, and paid media channels. Owned media: Website, social media, press release, social media release, brochures, emails, video scripts, other collateral. Paid media: Emails for prospective students, LinkedIn, Facebook, Google ads. Earned media: Press releases, social media releases. Knowledge of and experience writing in AP style. Knowledge and experience writing in web style.
  • Bachelor's degree in marketing, communications, business or related area, or combination of education and related work experience.
  • Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way. Thorough understanding of technical language and requirements of the assigned work.
  • Thorough knowledge of content management systems, including WordPress and / or relevant web applications used for web production and organization-specific computer application programs.
  • Thorough technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and / or other state-of-the-art web communication capabilities.
  • Thorough interpersonal communication skills. Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems.
  • Experience with marketing automation and CRM platforms. Advanced Microsoft Office user; mastery of PowerPoint. Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro), and design skills a plus.

Preferred:
  • Thorough skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with the organization's message and in keeping with management directives and client objectives.
  • understanding of organization's processes, procedures, and applicable rules and regulations for web communications.
  • Familiarity with communications style of academic research organizations, particularly in the high-tech space.


Final candidate subject to background check. As a federal contractor, UC Irvine is required to use E-Verify to confirm the work status of individuals assigned to perform substantial work under certain federal contracts/subcontracts.

The University of California, Irvine is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.

UCI provides reasonable accommodations for applicants with disabilities upon request. For more information, please contact Human Resources at (949) 824-0500.



To apply, visit https://careersucirvine.ttcportals.com/jobs/6921438-digital-marketing-specialist





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Organization

Founded in 1965, UC Irvine combines the strengths of a major research university with the bounty of an incomparable Southern California location. Over five remarkable decades, UCI has become internationally recognized for efforts that are improving lives through research and discovery, fostering excellence in scholarship and teaching, and engaging and enriching the community.UC student center

With more than 33,000 students, 1,200 faculty members and 10,000 staff, UCI is among the fastest-growing campuses in the University of California system. Increasingly a first-choice campus for students, UCI ranks among the top U.S. universities in the number of undergraduate applications and continues to admit freshmen with highly competitive academic profiles. Orange County’s second-largest employer, UCI generates an annual economic impact on the county of $5 billion.

UCI is a center for quality education that honors classic instruction while incorporating the best new scholarship. U.S. News & World Report consistently ranks UCI among the nation’s best universities. Achievements in the sciences, social sciences, social ecology, arts, humanities, medicine and business also have garnered numerous national rankings for UCI’s schools, departments and programs. Three UCI researchers have won Nobel Prizes – most recently Irwin Rose, in chemistry, in 2004.

Interdisciplinary research, a UCI hallmark, is evident in the California Institute for Telecommunications and Information Technology, or Calit2, Newkirk Center for Science and Society, Center for the Study of Democracy, Institute of Transportation Studies, Institute for Genomics and Bioinformatics, and innovative instructional programs in biomedical engineering, international studies, global cultures, arts and technology, and other collaborations.

The university is dedicated to excellence through diversity and to the goal of reflecting equity and inclusion in our faculty, staff and student populations. Faculty and staff diversity affinity groups foster cross-departmental social interaction, professional networking, cultural competencies, recruiting and mentoring.

Committed to the Community

UCI reaches beyond the classroom and laboratory to help solve societal issues and support human development. In the health sciences, UCI is noted for its research on cancer, the neurosciences and the genetic underpinnings of disease. UCI Medical Center, Orange County’s only university hospital and Level I trauma center, has been ranked among the nation’s best hospitals by U.S. News & World Report for 16 consecutive years.

UC Irvine parkA major intellectual and cultural center, UCI engages the community through public activities and events. Speakers on campus, for example, have included Nobel Peace Prize winners His Holiness the XIV Dalai Lama, former Soviet leader Mikhail Gorbachev and Iranian human rights activist Shirin Ebadi, all of whom also received the UCI Citizen Peacebuilding Award for their efforts toward world peace.

The university is also addressing the needs of the community and growing world population in an environmentally sustainable way. From the development of new and reliable processes for electricity and alternative fuels to critical water and waste management solutions, UCI consistently tops the list in Sierra magazine’s “Coolest Schools” report, its annual sustainability ranking of U.S. colleges and universities.  

A hub for innovation and entrepreneurship, the university collaborates with the community on many strategic partnerships such as UCI Applied Innovation , a center which brings campus-based discoveries together with Orange County’s vibrant business sector to support job creation and economic growth. Development also continues on the 185-acre University Research Park adjacent to campus, where R&D companies enjoy collaborative opportunities in medical research, biotechnology, engineering, computer science and business.

UCI is benefiting the community and the world in countless ways through its scholarly, scientific, creative and economic contributions. On its way to becoming a flagship UC campus and one of the nation’s very best universities, UCI has embarked on a strategic plan that will ensure the campus continues to inspire excellence as it fulfills its research, teaching and public service missions in the decades ahead.

Company info
Website
Telephone
949-824-5011
Location
University of California, Irvine
Irvine
CA
92697
US

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