Director of Marketing

Job description

Posting Number:


Internal Recruitment :


Working Title:

Director of Marketing

Anticipated Hiring Range:

Commensurate with education and experience

Work Schedule:

Monday-Friday, 8am - 5pm; with nights, weekends, and holidays as needed

Job Location:

Raleigh, NC

Department :

Athletics - Marketing

About the Department:

The mission of the NC State Department of Athletics is to prepare student-athletes to compete at the highest level and to inspire them to be leaders now and for the future by providing the best environment to achieve their athletic, academic and personal aspirations as well as providing support for the professional development of our coaches and staff, all within the role of the greater institutional relationships to the University. North Carolina State University competes as an NCAA Division I team in the Atlantic Coast Conference.

Essential Job Duties:

The Director for Marketing develops and implements integrated marketing, sales, and engagement campaigns utilizing traditional, new, social, and digital media to increase revenue, fan experience & attendance, and brand awareness for NC State Athletics.

Responsibilities of the Director for Marketing include, but are not limited to:

  • Serve as the marketing director for select Wolfpack sports.
  • Coordinate campaigns/activities with other External Relations units, with an emphasis on quality control as related to marketing, branding, customer service, and ticket sales.
  • Work with Wolfpack Sports Properties to ensure fulfillment and activation of Athletics’ corporate and broadcast partnerships.
  • Represent the department at events and activities while fostering relationships with students, donors and University constituents.
  • Establish contracts with external partners and vendors via University RFP and purchasing procedures while also being the point of contact for on-going services.
  • Develop and coordinate Athletics special events, such as Primetime with the Pack.
  • Supervise a staff of two (2), as well as a student workforce.
  • Assist the Senior Associate AD for Marketing and Ticket Services in managing the annual budget.

Other Responsibilities:

Other duties as assigned by Administration.

Minimum Education and Experience:

Bachelor’s degree in Marketing or a related field, plus a minimum of five years of progressively responsible leadership and achievement in sports marketing for intercollegiate or professional sports organization(s) and/or a communications/marketing agency.

Other Required Qualifications:

Direct marketing experience and in-depth knowledge of the RDU market or similarly competitive market.

Experience managing marketing staff.

Excellent communication skills

Strong organizational skills

Strong interpersonal skills

Ability to work independently and as a team player

Demonstrate creativity within a structured environment

Ability to work non-traditional hours, as needed

Working knowledge of NCAA compliance rules and regulations as well as experience with ACC policies and procedures.

Preferred Qualifications:

Master’s Degree in a related field

Social media and online experience, including producing and featuring multi-media content

Required License(s) or Certification(s):

Valid Driver’s License

Valid NC Driver's License required:


Commercial Driver's License required:


Job Open Date:


Anticipated Close Date:

Open until filled

Special Instructions to Applicants:

Please be sure to include a cover letter, resume as well as contact information for three (3) professional references.

Position Number:


Position Type:

EHRA Non-Faculty

Full Time Equivalent (FTE) (1.0 = 40 hours/week):



12 Month Recurring

Mandatory Designation - Adverse Weather:

Mandatory - Adverse Weather

Mandatory Designation - Emergency Events:

Non Mandatory - Emergency Event

Is this position partially or fully funded on ARRA stimulus monies?:


Department ID:

105002 - Athletics-Internal/External Operations


NC State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran.

If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or [email protected] Individuals with disabilities requiring disability-related accommodations in the application and interview process, please call 919-515-3148.

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. If highest degree is from an institution outside of the U.S., final candidates are required to have their degree equivalency verified at or equivalent service. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.

NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.




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Job No:
Posted: 6/8/2021
Application Due: 6/20/2021
Work Type: Full Time