Skip to main content

This job has expired

Senior Director of Online Marketing and Enrollment Services

Employer
University of Missouri
Location
UM System - Columbia

View more

Administrative Jobs
Institutional & Business Affairs, Admissions & Enrollment, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution
Send job

Job Details

Job Title: Senior Director of Online Marketing and Enrollment Services
Location: UM System - Columbia
Full/Part Time: Full-Time
Job ID: 37032
Job Description

The University of Missouri System (UM System) consists of system administration and four universities: The University of Missouri-Columbia, the University of Missouri-Kansas City, the Missouri University of Science and Technology, the University of Missouri-St. Louis, and all of their component parts, including MU Health, MU Extension and UM Engagement. It has a unique mission to advance the opportunities for success and well-being for Missouri, the nation, and the world through transformative teaching, research, innovation, engagement, and inclusion.

Missouri Online | UM System Office of eLearning supports each of the four universities in providing vision and leadership regarding excellence, quality, and scale in academic program services for online and digital education. Through the provision of these services and led by world-class faculty and staff, the Office of eLearning strives to deliver high-quality, interactive, convenient, and engaging learning experiences for a globally diverse student body.

Missouri Online | UM System Office of eLearning welcomes applications for the role of the Senior Director of Online Marketing and Enrollment Services. Reporting directly to the Chief Online Learning and Technology Officer, the future Senior Director will provide visionary leadership for a wide range of eLearning initiatives and set a vision for the marketing and enrollment strategy for Missouri Online. The Senior Director will be responsible for effective oversight, leadership, and direction for the student attraction and enrollment experiences, steward the Missouri Online identity, and be responsible for ensuring an effective marketing and communications strategy. Serving as a strategic partner with the University System and all four campuses the future Senior Director will be the point person for all campus marketing, enrollment management, and communication efforts for Missouri Online and lead a large team of talented and dedicated team members, who are essential in supporting enrolled students in over 260 degree programs.

Missouri Online | UM System Office of eLearning may consider alternative work arrangements (e.g., remote work), depending on the situation and ability to successfully achieve expectations. It is expected that all eLearning leaders attend regular and ad hoc on-campus meetings throughout the state.

KEY RESPONSIBILITIES include but are not limited to:

  • Provide administrative leadership, management, and supervision to complex projects, vendor services, as well as 30 FTEs and a $6 million budget associated with Missouri Online.
  • Oversee and support the Directors for Student Life Cycle Services and Online Marketing Services in delivering resources to design and provide highly complex marketing campaigns across all campuses.
  • Oversee and support all efforts related to online student lifecycle management services, program and campus marketing, analytics and data reporting for the entire marketing and enrollment pipeline, as well as staff training.
  • Identify and manage third-party services to provide exceptional student services.
  • Provide leadership and project coordination in the development of resources to be shared at the university system level.
  • Direct and provide leadership around complex university policies and operations to ensure timely completion of team projects.
  • Establish and build effective partnerships across the university system with campus stakeholders to expand and enhance the university's online program/course marketing and enrollment support initiatives; meet regularly with campus, school, and program-level leadership to coordinate, plan, and direct strategic initiatives and improvement in online education.
  • Develop and implement system-wide strategic goals for eLearning marketing, lifecycle services, student experience, and sustainability of online programs across the university system.
  • Oversee strategic direction to support the marketing and enrollment pipeline; manage and maintain external facing web material content; oversee the social media strategy and engagement; lead across the student life cycle services to support students from inquiry through the first year of enrollment.
  • Work collaboratively with the Chief Online Learning and Technology Officer and senior leadership at all universities (e.g., Deans, Provosts, Associate Deans) to ensure program visibility, marketing awareness, and web compliance for eLearning programs.
  • Negotiate with senior leaders and managers across the university system to set and deliver on program enrollment targets and manage the overall investment return on marketing campaigns.
  • Work as an advocate/advisor with campus leadership and faculty to make recommendations to ensure innovation and quality of marketing and student lifecycle services.
  • Oversee the Missouri Online brand; identify and serve as a steward in the usage and management in coordination and alignment with the university system.
  • Direct the visual identity in alignment and coordination with system marketing and communications for Missouri Online.
  • Oversee and review all office communications to faculty, staff, and students.
  • Provide analysis and insights on marketing analytics, campaign support, and enrollment endeavors; work with technical staff to develop enhanced levels of reporting and ongoing communication with key stakeholders.

MINIMUM QUALIFICATIONS

  • A Bachelor's degree or an equivalent combination of education and experience and at least 7 years of experience from which comparable knowledge and skills can be acquired is necessary.

PREFERRED QUALIFICATIONS

  • Demonstrated understanding of best practices for the design and delivery of eLearning marketing and student experience.
  • Higher education experience.
  • Experience in partnering with academic leadership and faculty.
  • Understanding of large-scale change management processes, ideally related to the analysis and delivery of online and digital marketing in a higher education setting.
  • Supervisory experience.
  • Excellent knowledge of best practices, including those related to key marketing platforms (e.g., Google, Facebook, YouTube).
  • Excellent written and verbal communication and presentation skills, to cater to a wide variety of audiences.

SALARY

Salary commensurate with education and experience.

This opening is classified as a GGS Grade: 14 / Director III, Business Administration

Internal applicants can determine their current GGS Grade by accessing their Talent Profile in myHR.

APPLICATION INSTRUCTIONS

Please complete the brief online application and submit a cover letter and a resume or CV for consideration.

BENEFITS

This position is eligible for University benefits. The University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, and educational fee discounts. For additional information on University benefits, please visit the Faculty & Staff Benefits website at http://www.umsystem.edu/totalrewards/benefits

DIVERSITY COMMITMENT

The University of Missouri is fully committed to achieving a diverse and inclusive academic community of faculty, staff, and students. We seek individuals committed to this goal and our core campus values of respect, responsibility, discovery, and excellence.

EQUAL EMPLOYMENT OPPORTUNITY

Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, protected veteran status, or any other status protected by applicable state or federal law. This policy shall not be interpreted in such a manner as to violate the legal rights of religious organizations or the recruiting rights of military organizations associated with the Armed Forces or the Department of Homeland Security of the United States of America. For more information, call the Vice-Chancellor of Human Resource Services/Affirmative Action officer at 573-882-4256.

To request ADA accommodations, please call the Disability Inclusion and ADA Compliance Manager at 573-884-7278.

EEO IS THE LAW

To read more about Equal Employment Opportunity (EEO), please use the following links:

EEO is the Law English Version

EEO is the Law Spanish Version

EEO is the Law Chinese Version

Organization

Working at University of Missouri

The University of Missouri was founded in 1839 in Columbia, Mo., as the first public university west of the Mississippi River and the first state university in Thomas Jefferson's Louisiana Purchase territory. Today, MU is a $2.1 billion enterprise and an important investment for the state and nation.

MU provides all the benefits of two universities in one: It's a major land-grant institution with a statewide mission of service to citizens and Missouri's largest public research university. Considered one of the nation's top-tier institutions, Mizzou is the flagship campus of the four-campus University of Missouri System. It is one of only 34 public universities, and the only public institution in Missouri, to be selected for membership in the Association of American Universities.

The state’s most comprehensive university, MU offers more than 300 degree programs through 19 colleges and schools and is one of only five universities nationwide with law, medicine, veterinary medicine and a nuclear research reactor on one campus.

Mizzou has a diverse enrollment with 35,000 students from every county in Missouri, every state in the nation and 120 countries. The favorite classroom for the best and brightest, Mizzou attracts more valedictorians, Curators Scholars and Bright Flight Scholars than any other college or university in Missouri. Twenty-six percent of MU freshmen come from the top 10 percent of their high school classes.

MU’s nationally prominent faculty bring discoveries into the classroom, publish more than 1,600 books and scholarly articles each year and spend about $235 million annually on scientific research; they account for 70 percent of the research dollars flowing to Missouri public universities. Ninety-two percent of full-time, ranked faculty hold doctorates or the highest degree in their field.

MU students are uniquely prepared for success in life as global citizens. For example, Mizzou is nationally known for its campus writing program, learning communities and first-year experiences. The National Science Foundation has recognized MU as one of the top-10 universities in the country for undergraduate research opportunities. In fact, experiential learning is an essential part of an MU degree. Real-world media experience, or the Missouri Method, in journalism and a problem-based curriculum in medicine are two examples. Students also participate in Missouri’s largest study abroad program and contribute 180,000 hours of community service each year.

Mizzou graduates more than 8,000 students annually, granting 25 percent of all bachelor's degrees, 23 percent of master’s degrees and sixty-five percent of all doctoral degrees earned at Missouri's public universities. Roughly one in three degrees are in math, engineering, information technology, health and other science fields.

Designated a botanic garden, MU’s 1,262-acre main campus features more than 42,000 plants and trees and is an important outdoor laboratory for 10 academic programs. Many university buildings are listed on the National Register of Historic Places.

Popular media consistently call Columbia, Mo., one of America’s best places to live because of its excellent quality of life. Mizzou is by far the largest employer in the area with more than 13,000 full-time employees.

Citizens across the state connect with Mizzou by participating in Extension programs in every county, visiting MU Health Care specialists, competing in state competitions in MU facilities and cheering on the Missouri Tigers at athletic events. A member of the Southeastern Conference, Mizzou's NCAA Division I athletic program has 20 sports, many ranked in the top 25 nationally.

Careers at Mizzou

You've come to the right place to find your new career or to make the leap to the next level. Whether you are just starting out or a seasoned professional in your field, and no matter what kind of job you are looking for, chances are that we have the right opportunity for you.

Why? Because Mizzou is not just a world-renowned educational and research institution, The University of Missouri is also one of the biggest, most versatile employers in Columbia, MO. And we don't just have first-rate faculty and students, we have first-rate staff too! Whether you are a finance professional, a plumber, a research scientist, a preschool teacher, a food services worker, a custodian, a graphic designer, or a swimming coach, working at MU means you know you are a part of something big — you're making a difference in the world.

We have it all: challenging and engaging work, a wide variety of jobs to fit your career goals, great benefits, career development and training, work-life fit, beautiful surroundings, a rich tradition and history, a sense of community and belonging, and a proven commitment to diversity in the workplace.

Here are some resources to familiarize yourself with Columbia, Mo., if you are relocating to the area:

 

 

Send job

Get job alerts

Create a job alert and receive personalized job recommendations straight to your inbox.

Create alert