Social Media Manager

Job description

Role Title:

PR & Mktg Spec IV

Role Code:




Pay Band:


Working Title:

Social Media Manager

Position Number:



Northern VA Community College


NV280-VP Workforce Development

Work Location:

Fairfax County - 059

Hiring Range:

$65,000 - $75,000

Emergency/Essential Personnel:


EEO Category:


Full Time or Part Time:

Full Time

Work Schedule:

Mon-Friday 8:30-5pm
Evening/weekends as appropriate. Available to respond to time sensitive social media incidents in the absence of the social media specialist.

Sensitive Position:


Job Description:

The security of our students, faculty, and staff is very important at NOVA. Please take a moment to review NOVA’s Annual Security Reports
The Social Media Manager will work with the Director of Communications to develop an annualized strategy plan to incorporate NOVA’s brand pillars, vision and ensure brand integrity is adhered to throughout all campaigns. They will be responsible for building relationships & communicating the social media strategy to the administrative council, and all other college leadership, in addition to managing the social media specialist. They will build brand awareness, connection, community and enhance the college’s reputation locally, nationally and internationally.

Must work strategically across the college to advance storytelling and brand awareness efforts.

The Social Media Manager will develop, lead , guide the team and implement strategy, and work with the Director of Communications and is responsible for the development and execution of social media content across a myriad of NOVA platforms with the aim to build brand awareness, connection, community and enhance the college’s reputation locally, nationally and internationally.

Must work across the college to advance storytelling and brand awareness efforts. This includes, but is not limited to students, faculty, staff, college leadership and administrative council members.

Special Assignments:

May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.

KSA's/Required Qualifications:

Strong collaboration skills. Proven ability to manage a brand or organization’s social presence across platforms and successfully engage fans and followers. Knowledge of latest social media trends and policies, business models, and web/SEO technologies. A high degree of professionalism and the ability to work successfully within a cross functional team and members of NOVA’s wider community. Excellent written and oral English communication skills, editing, Web, social networking and marketing knowledge. Ability to manage multiple priorities effectively. A goal-oriented multi- tasker. Must be proficient at working in a team environment and managing a team member. Basic working knowledge of Microsoft (PC) office applications, HTML, CSS, Photoshop and Dreamweaver. Knowledge of content management systems (CMS). Knowledge of AP Stylebook guidelines and Web products, such as Facebook, Youtube, Instagram and Twitter, along with how to best use them as marketing and engagement tools to promote the College.

Preferred Qualifications:

Advanced degree preferred in marketing, communications, journalism, public relations, technology, English or related field. Extensive experience writing compelling social media copy across a variety of industries including corporate and non-profit sectors. Higher education environment a plus. Experience working in a Content Management System. Experience with developing marketing plans, informational/marketing materials and online publications.

Operation of a State Vehicle:


Supervises Employees:


Required Travel:


Posting Number:


Recruitment Type:


Number of Vacancies:


Job Open Date:


Job Close Date:


Open Until Filled:


Agency Website:

Background Check Statement Disclaimer:

The selected candidate’s offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth’s Statement of Economic Interest. For more information, please follow this link:

EEO Statement:

The Virginia Community College System, an EEO employer, welcomes applications from people of all backgrounds and recognizes the benefits of a diverse workforce. Therefore, the VCCS is committed to providing a work environment free of discrimination and harassment. Employment decisions are based on business needs, job requirements and individual qualifications. We prohibit discrimination and harassment on the basis of race, color, religion, sex, national origin, age, sexual orientation, mental or physical disabilities, political affiliation, veteran status, gender identity, or other non-merit factors.

ADA Statement:

The VCCS is an EOE and Affirmative Action Employer. In compliance with the Americans with Disabilities Acts (ADA and ADAAA), VCCS will provide, if requested, reasonable accommodation to applicants in need of access to the application, interviewing and selection processes.

E-Verify Statement:

VCCS uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes.

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Job No:
Posted: 6/4/2021
Application Due: 6/17/2021
Work Type: Full Time