Marketing & Communications Manager - Online Programs

Knoxville, TN
Jun 04, 2021
Employment Type
Full Time
Institution Type
Four-Year Institution

Marketing & Communications Manager

Regular Full-time, Market Range 11
Salary range is $60,000-$65,000

The University of Tennessee, Knoxville’s division of online learning and academic programs invites applications for a Marketing & Communications Manager to provide leadership and expertise in the promotion of the university’s efforts in online and distance education. This is a 12-month, full-time, non-tenure track staff position.


The University and Region

UTK is the state’s flagship, land-grant university. We are a Carnegie doctoral research (R1) university housing 11 colleges and 900+ programs of study. With an enrollment of 30,000 students, its undergraduate and graduate programs are repeatedly ranked among top national programs. The city of Knoxville is a hidden gem with a beautiful and walkable downtown, a diverse music scene, active neighborhoods, unique restaurants, and a robust offering of outdoor and cultural activities. UTK is located within easy driving distance to Asheville, Nashville, Atlanta, and the Great Smoky Mountains; and a day’s drive to Memphis, Chicago and Washington D.C. Knoxville and the surrounding counties have a statistical area population of over 850,000 people. The Knoxville region houses many leading corporations, the Tennessee Valley Authority, and Oak Ridge National Laboratory.

Position Summary

Reporting to the Assistant Vice Provost for Online Learning & Academic Programs and working within a cross-functional team, this position supports UTK’s mission as outlined in the Chancellor’s Strategic Vision: To provide high-quality, accessible, affordable, inclusive and life-long learning to the residents of Tennessee, and to students across the nation and around the world. This is an exciting opportunity to help shape the brand and vision of online programs at a flagship land-grant university.

UTK’s growing list of online academic programs currently includes 16 Master's degrees, six doctoral or Educational Specialist programs, 13 certificates, and four Bachelor's degrees. New programs for Fall 2021 include a Master’s of Public Health, Bachelor’s in Applied Studies, Bachelor’s in Agricultural Leadership, and an undergraduate certificate in Horticultural Therapy, the university’s first standalone undergraduate certificate program. More information about UTK's online degree programs can be found at


Job Functions/Responsibilities


  • Initiates projects and directs strategy, development, and publication of key communications initiatives that effectively describe and promote online programs at the university.
  • Partners with multiple campus units in developing comprehensive marketing and recruitment strategies for all fully-online programs at the University of Tennessee, Knoxville, to include: Colleges and Academic Departments, The Graduate School, Enrollment Management, and the Office of Communications and Marketing.
  • Serves as project lead for comprehensive web redevelopment project for “Vols Online.” Maximizes site visibility through Search Engine Optimization (SEO) and Google Analytics. Develops and supports processes for tracking prospective student engagement with website and university systems.
  • Creates and leads departmental social media strategy, designed to educate internal and external stakeholders on key resources, updates, initiatives and projects.
  • Actively develops and manages brands for division of Online Learning and Academic Programs and Vols Online, promoting university commitments to inclusivity.
  • Makes recommendations to AVP regarding marketing and outreach opportunities that support the growth of online programs.
  • Performs other duties as assigned.

Required Education/Experience

  • Bachelor’s degree required
  • 3 years of relevant experience in marketing/communications

Preferred Education/Experience

  • Master’s preferred
  • Higher education marketing and communications experience

Skills in website oversight and maintenance, and/or HTML knowledge and skill

Ability to create digital and print content

Social Media knowledge and ability to create content in an appropriate format

Strong written and verbal communication skills

Multimedia and graphic design knowledge

Knowledge of email marketing practices

To apply for this opportunity, please provide a cover letter, CV/resume and the names and contact information for three (3) professional references. Review of applications will begin immediately and priority consideration will be given to applications received by Monday, June 28, 2021. 


Job: Other Professional
Primary Location: US-Tennessee-Knoxville
Organization: Online Programs
Schedule: Full-time
Job Posting: Jun 3, 2021, 4:05:52 PM

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