Associate Director of Communications in Architecture
Job location: Meyerson Hall - 2nd Floor
Employment Type: Full-time
Posted data: 2021-06-02
University OverviewThe University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning.Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.Posted Job TitleAssociate Director of Communications in ArchitectureJob Profile TitleAssociate Director BJob Description SummaryUnder the supervision of the Director of Administration, the Associate Director of Communications will develop and implement a comprehensive digital media and communications strategy to support the goals of the Department of Architecture and the Weitzman School of Design. With input from Weitzman’s Director of Communications, as well as the Department Chair, faculty, and staff, the Associate Director will apply this strategy in promoting department events, activities, and accomplishments to key target audiences; determining relevant media outlets; and developing, designing, writing, and editing content for publication in print and digital media. He/she will gather and review data to monitor the effectiveness and reach of the department’s campaigns and strategy; and will identify and develop new opportunities to increase engagement and effectiveness. They will collaborate with the School’s Director of Communications to ensure alignment between the Department’s communications strategy and the School’s; and to establish joint marketing and communications campaigns through the use of social, digital, and print media.
The Associate Director will plan, coordinate, and oversee the design, production, and distribution of all print publications, including the 300-page book of student work, Pressing Matters. This role also oversees all aspects of digital media, including social media channels (Facebook, Instagram, and twitter) and departmental website; direct mail campaigns, and special projects.
This position is responsible for the planning and execution of all Departmental events, including panel discussions, special events, and the Department’s lecture series, which spans the course of the academic year . The Associate Director plans and manages the Events budget, and independently designs and implements creative ways to promote events, source content, increase engagement/participation/attendance, and grow audiences.
The Associate Director is the primary liaison with all design and social media consultants, overseeing their work and adherence to project timelines. This role includes occasional evening hours during departmental events.Job Description
Plan, implement, and maintain a comprehensive social media strategy including long-range planning, developing original copy and designs, data analytics, monitoring and reporting on trends, directing social media and design consultants, identifying and capitalizing on opportunities. Proactively seek, curate, design, and publish new content for social media channels; research and target specific markets and audiences and monitor analytical data in order to implement new strategies as necessary.
Work with the Department Chair, Director of Admissions, Senior Director of Communications and faculty to design and implement recruitment and marketing campaigns, including targeting key feeder schools, hosting special events, and developing targeting outreach campaigns using social media, print materials, and direct email marketing
Plan, promote, and administer all aspect of the department's lecture series. Identify and invite speakers, emerging artists, designers, academics, and guests aligned with the overall goals of the school and department; coordinate all logistics associated with their participation. Plan and manage the budget, coordinate all A/V needs, set up and break down events, plan receptions. Design and distribute promotional materials for all lectures; identify opportunities for cross promotion with other departments, both within WSOD and University-wide. Design and implement new lecture formats, including developing strategies to incorporate hybrid formats
Oversee the annual graduate publication including the identification of new formats and designs, collection of material, coordination with external designer and publisher, refinement of submissions, copy editing, and photographing School events for the publication.
Develop and publish innovative content for the department website and ensure the relevance and appropriateness of all website content through regular maintenance.Work closely with Weitzman’s Communications Department to ensure that the Architecture website adheres to School-wide brand standards and communicates the School’s key messages. Proactively collect and update all information for incoming and continuing students published on the departmental website.
Work with the School’s Department of Communications and other departments and school offices to create and share content, schedule, and promote events, and ensure consistency of messaging, for school-wide events including Open House, Commencement, conferences, and symposia. This includes all aspects of planning and execution including design and production of promotional material, development and editing of written copy and graphics, development of marketing strategy (often in consultation with the Senior Director of Communications), event set-up, A/V organization, catering, and day-of logistical management.
Guide the chair, associate chair, and directors of all departmental programs with design, production, and distribution of promotional work for five graduate programs. This includes new initiatives and events, mid and final review publication, and additional lecture events.
Maintain accurate list-serves and mailing lists for annual publication, digital surveys, and all other materials that are commonly distributed.
Collect student work for competitions and events. This includes organizing the department's submission to the school's year-end show and collecting and organizing all student work for recurring awards.
Assist the Director of Administration, the graduate student records coordinator, and financial coordinator with special projects as needed.
Perform additional duties as assigned
- A Bachelor's Degree and three to five years of experience in communications, or equivalent combination of education and experience, are required; three to five years of experience are strongly preferred
- Ability to demonstrate understanding of and proficiency with digital and social media platforms, and established knowledge of the broader marketing landscape, required.
- A successful candidate will have proficiency in email marketing programs, website analytics, listserv management, and design software.
- Ability to oversee events from conception through day of coordination (including budgeting and promotion).
- Excellent written and verbal communication skills, and ability to work with diverse constituencies, both internally and externally, and to maintain critical timelines with external partners.
- The Associate Director of Communications in Architecture should have exemplary project management and problem-solving skills and be able to effectively work collaboratively and individually.
- Must be able to work occasional evening hours during departmental events.
Office, Library, Computer Room
Typically sitting at a desk, standing or walking.Job Location - City, StatePhiladelphia, PennsylvaniaDepartment / SchoolSchool of DesignPay Range$42,953.00 - $77,315.00
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