PUBLIC RELATIONS SPECIALIST, SENIOR-The Duke Institute for Brain Sciences
Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.
The Duke Institute for Brain Sciences (dibs.duke.edu) is Duke University’s home for interdisciplinary neuroscience research, education and engagement. It serves as a vibrant hub for Duke’s multifaceted neuroscience community and as a connector between partners and stakeholders. Hundreds of faculty members, graduate students, undergraduates and postdoctoral scholars from multiple schools and departments take part every year in the institute’s programs, joined by community members who benefit from a wide variety of outreach activities.
As a member of the Duke University Science and Research Communications team and reporting to the Executive Director of Science and Research Communications in consultation with the Director of DIBS, the senior public relations specialist has principal responsibility for developing and implementing communications plans in support of the Duke Institute for Brain Sciences that align with and amplify the university’s strategic priorities.
This position serves as the primary creator of stories and other content to promote the institute’s activities and programs, including the Cognitive Neuroscience Admitting Program (CNAP). This role will require the strategic ability to translate institutional goals into effective communications, as well as the skill and experience to develop and present stories and other communications materials in a compelling and effective manner. This position will also connect DIBS’ work and programs with Duke’s broader science and research efforts, including the forthcoming Duke Science and Technology (DST) fundraising initiative.
Develop and implement an annual communications plan for the Duke Institute for Brain Sciences in support of the institute and the university’s strategic priorities
Identify stories, conduct interviews, produce written, video, audio and visual content that illustrate the value of the institute’s work
Curate and share content to connect with key audiences through a variety of formats including newsletters, websites, social media and annual reports
Manage the DIBS websites and social media channels, produce newsletters and other communications pieces, and assist in the promotion of events and activities.
Regularly evaluate the effectiveness of the institute’s communications activities, and use evaluations to inform and adapt future communications
Maintain close contact with the institute’s senior leadership to identify communications needs and ensure objectives are met; maintain relationships with relevant faculty, staff and students within the institute and across campus to identify stories and collaborate on communications projects
Collaborate with colleagues to support promotion of major events, educational program marketing, development communications, alumni engagement and internal communications
Supervise student assistant(s) to support communications activities related to the institute
Contribute to relevant communications projects in collaboration with other campus communicators; participate in relevant campus groups, including networks for Duke communicators, interdisciplinary communicators and School of Medicine communicators
Perform other related duties incidental to the work described herein
The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.
Excellent writing skills; digital design skills and familiarity with website content management systems a plus
The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
Work requires the ability to perform creative writing and related activities such as conducting interviews and research, and copy editing normally acquired through attainment of a bachelor's degree in Journalism, English or a related discipline.
Work requires two years of directly related writing experience. OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.