Marketing Specialist

Location
Lawrenceville, NJ
Posted
Jun 04, 2021
Employment Type
Full Time
Institution Type
Four-Year Institution
Requisition Number:

21A206007

Position Title:

Marketing Specialist

Position Description:

Unity + Diversity = University = Rider University

MARKETING SPECIALIST

The Office of University Marketing & Communications serves Rider University in its mission to prepare “…responsible citizens who embrace diversity, support the common good, and contribute meaningfully to the changing world in which they live and work.” Our department also contributes and promotes understanding of complex social issues across multiple social identities.
The University Marketing & Communications department seeks to hire two Marketing Specialists who will help promote the mission and identity of the University and deliver our core marketing messages to internal and external constituencies through a variety of media channels. The Marketing Specialists will develop, implement and analyze multi-channel campaigns in alignment with University’s enrollment and fundraising objectives. Reporting to an Associate Director of Marketing, the Marketing Specialists will work closely with all members of the University Marketing and Communications team to strengthen the Rider brand and engage stakeholders to advance strategic objectives.

Position Requirements:

- Bachelor’s degree along with 1-3 years relevant professional experience
- Excellent writing and verbal skills
- Excellent project management and organizational skills
- Must be able to work in a dynamic team environment and manage multiple projects simultaneously
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Experience using data from Google Analytics or other tools to inform decision making

Position Preferred Qualifications/Experience:

- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Experience working in and/or with diverse digital marketing, diverse content marketing and diverse social media preferred

- Experience using data from Google Analytics or other tools to inform decision making

About Rider University:

The Rider University community is composed of faculty, staff and students from a wide range of cultural backgrounds.

Rider University is committed to fostering an inclusive, vibrant living and learning community that embraces students, faculty and staff of all backgrounds and enables them to achieve success.

Through reflection and open, respectful dialogue, we develop responsible citizens who demonstrate academic understanding and compassion to grow and serve as leaders in a diverse and global world.

Candidates with a demonstrated commitment supportive of the multicultural needs of Rider University and the surrounding community are highly desired.

Rider University has been included as one of the nation’s best universities by US News & World Report and remained in the top tier in the Regional Universities – North category. Additionally, The Princeton Review named Rider among its “Best 386 Colleges” in the nation. Both publications have ranked the University favorably in their respective surveys for more than a decade.

Rider University is an Equal Opportunity/Affirmative Action employer dedicated to excellence through diversity.

Location:

Lawrenceville, NJ

Do the essential functions of this job require lifting?:

No

Do the essential functions of this job require long periods of standing?:

No

Do the essential functions of this job require walking up stairs?:

No

Do the essential functions of this job require stretching?:

No

Do the essential functions of this job require bending?:

No

Divisional Unit:

Enrollment Management

Department:

University Marketing and Communications

Position Type:

Full-Time

Employment Group:

Non-Bargaining

Work-Year:

12 months

Work Schedule:

8:30 am - 5:00 pm, Monday - Friday, 37.5 hours

Open Date:

05/26/2021

Special Instructions to Applicants:

The completion of a background check is required for all new hires.

Similar jobs

Similar jobs