Communications Coordinator - Vice Provost Student Success

Location
Knoxville, TN
Posted
Jun 02, 2021
Employment Type
Full Time
Institution Type
Four-Year Institution
Description
Communications Coordinator - Vice Provost Student Success

Regular Full-time, Market Range 07

The Division of Student Success at the University of Tennessee is seeking a Communications Coordinator.

This position reports to the Assistant Director of Communications in the Division of Student Success. In support of the university's enrollment and retention goals, the communications coordinator is primarily responsible for operationalizing communications plans directed toward incoming students and families through email, text, and web presence.  Specific areas include Honors & Scholars Programs, New Student Orientation, UT LEAD, UT Success Academy & Volunteer Bridge.  This position collaborates consistently with Enrollment Management Communications and other campus partners to ensure consistent, coordinated communications.

With direction from the assistant director, the communications coordinator builds communications, via html coding, with approved content to incoming students and families through the University's Customer Relationship Management (CRM) platforms including Slate and emma.  With technical expertise, the coordinator builds, uploads, and tests queries required for targeted communications in the CRM.

Contributing to the university's enrollment and retention goals, the incumbent liaises regularly with Enrollment Management Communications and other campus partners to ensure communications to incoming students and families are accurate, consistent, and coordinated to ensure maximum effectiveness.

The incumbent participates in cross-divisional communications strategy and planning meetings and provides input to ensure communications are timely, coordinated, and that appropriate channels and methods are used.

The coordinator creates digital and printed marketing materials directed toward incoming students and families including fliers, PowerPoint presentations, print pieces (e.g., mailers, brochures), social media, and websites.  The coordinator liaises with University Printing & Mailing to print and deliver materials.  The coordinator frequently uses Adobe Creative Suite and is responsible for ensuring creative design of materials meets division and University branding standards.

The coordinator runs reports and conducts analysis on the effectiveness of communications and shares with Student Success & Enrollment Management Communications leadership.  The coordinator also develops recommendations around timing, modality, and content to enhance the overall effectiveness of communications.

The incumbent ensures compliance with University branding and marketing standards.



Qualifications
REQUIREMENTS:
 

    Bachelor’s degree in a communications-related field plus 2 years of experience in a communications role.  Experience with html coding and Customer Relationship Management (CRM) software. 
  • Knowledge of marketing and communications fundamentals and ability to translate them in to strategic execution in support of strategic goals.
  • Skills in html coding.
  • Ability to analyze data and develop recommendations based on data.
  • Skill with using Customer Relationship Management (CRM) software and processes. Required level of education and experience:
  • Bachelor’s degree in a communications-related field plus 2 years of experience in a communications role.  Experience with html coding and Customer Relationship Management (CRM) software. 
 

Desired level of experience:

Bachelor's degree in a communications field and 3 years experience in a communications role.  Experience with html coding and Slate CRM.

 

For full consideration, please provide cover letter and resumé/CV.



Job: Other Tech/Para-Professional
Primary Location: US-Tennessee-Knoxville
Organization: Vice Provost Student Success
Schedule: Full-time
Job Posting: Jun 1, 2021, 8:55:41 PM

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