Social Media & Marketing Manager (7477U), School of Public Health - 19003

Location
San Francisco
Posted
Jun 01, 2021
Employment Type
Full Time
Institution Type
Four-Year Institution


Social Media & Marketing Manager (7477U), School of Public Health - 19003 About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.

Application Review Date

The First Review Date for this job is: June 9, 2021

Departmental Overview

The Communications and Marketing team's core mission is to elevate and reinforce the value of the UC Berkeley School of Public Health in the hearts and minds of key stakeholders by telling its stories; safeguarding its brand; and ensuring that the School is part of the collective conversation around health, education, and research. Our three main areas of ownership are School-Level Brand/Identity Stewardship, Content/Storytelling, and Web/Multimedia. The team also provides strategic communications and marketing support to clients throughout the school so they can fulfill their missions and objectives.

Responsibilities
  • Researches, analyzes, monitors and evaluates marketing and/or sales efforts for effectiveness, reporting results to appropriate higher levels of administration.
  • Establishes and maintains contacts with internal and external marketing professionals and vendors; e.g., artists, designers, photographers, mailing houses, postal service, list brokers, advertising representatives, media contacts, etc.
  • Under minimal supervision, manages and executes comprehensive communication programs and projects, including written, visual, and digital communications.
  • Responsible for managing the twice-monthly newsletter, Berkeley Public Health News.
  • Creates, develops, edits, proofreads, and maintains written and visual assets, including press releases, branding materials, graphics, newsletters, and other electronic communications.
  • Maintains a consistent look and feel throughout web properties, social media, blog, design, and collateral materials.
  • Supervises student assistants.
  • Coordinates all social media for the School of Public Health and the Online MPH program.
  • Provides periodic staff training as necessary.
  • Participate in workshops, trainings and other professional development opportunities.
  • Other duties, as assigned.

Required Qualifications
  • Thorough written, verbal and interpersonal communications skills, including a strong sense of a good story and understanding of the topics that may be of interest to various publics and will incorporate key location messages.
  • Experience effectively communicating across a variety of news and media platforms.
  • Strong project management skills.
  • Strong interpersonal communication and political acumen skills.
  • Experience using communications tools such as Adobe Creative Suite/Cloud (InDesign, Photoshop, and Illustrator), Salesforce, Constant Contact, Google Drive, Canva, Hootsuite, Microsoft Office, and Google suite.
  • Graphic design skills and video editing skills.

Education/Training:
  • Bachelor's degree in related area and / or equivalent experience / training.

Preferred Qualifications
  • Thorough knowledge of or ability to quickly learn the School of Public Health, including its achievements, mission, vision, goals, objectives and infrastructure.
  • Skill in mentoring less experienced staff.
  • Basic public health subject knowledge.

Salary & Benefits

This is an exempt, monthly paid position. Annual salary is $79,000.00, commensurate with experience.

For information on the comprehensive benefits package offered by the University visit:

https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html

How to Apply

Please submit your cover letter and resume as a single attachment when applying.

Equal Employment Opportunity

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:

https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf
For the complete University of California nondiscrimination and affirmative action policy see:
http://policy.ucop.edu/doc/4000376/NondiscrimAffirmAct



To apply, visit https://careerspub.universityofcalifornia.edu/psp/ucb/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=21&JobOpeningId=19003&PostingSeq=1





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