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Asst Dir, Undrgrad Admissions

Employer
Texas State University
Location
San Marcos
Closing date
Jul 27, 2021

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Administrative Jobs
Institutional & Business Affairs, Admissions & Enrollment
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Job Details

Posting Number:

2021281

Posting/Functional Title:

Assistant Director – Strategic Marketing and Project Manager

University Pay Plan Title:

Asst Dir, Undrgrad Admissions

Location:

San Marcos

Department:

Office of Undergraduate Admissions

Recruitment Type:

Open to All

Job Type:

Full-Time

Monthly Salary:

$5,000 + commensurate with experience

Job Category :

Exempt

Required Qualifications: Applicants must specifically address how they meet these required qualifications to meet the requirements of the position.:

Bachelor’s Degree;
Experience in college admissions or marketing;
Strong, effective written communication skills;
Supervisory experience;
Demonstrated ability to develop written publications;
Experience with SIS, CRM and recruiting technology;
Experience with web design such as content strategy, information architecture, layout and design;
Demonstrated project management skills
Ability to work some evening & weekends

Preferred Qualifications:

Experience with Slate and/or Banner;
Experience in Adobe Creative Suites (InDesign, Photoshop, Illustrator);
Experience with the use of data analysis for web and social media;
Experience developing successful marketing campaigns and publications;
A degree in communication design, marketing or related field with 5 years of graphic design or marketing experience.
Experience with Content Management Systems;
Experience developing branding materials
Experience meeting deadlines
Experience managing successful collaborative efforts;
Attention to detail;
Budget experience;
Master’s degree;
Bilingual Spanish

Job Description:

The Assistant Director leads a team of professional staff charged with the oversight and coordination of a comprehensive and strategic communications plan. The Assistant Director will serve as the Strategic Marketing and Project Manager for all Office of Undergraduate Admissions-led marketing and communications initiatives. These responsibilities include initiating the planning, creation, development, and inventory management of a broad set of resource materials meant to highlight academic and student life opportunities at Texas State. These resource materials will be used across a broad spectrum of recruiting, marketing, and other communications/publicity needs. Additionally, the Assistant Director is charged with Undergraduate Admissions’ social media branding, maintaining Undergraduate Admissions’ webpages, and is integral in the development of communication and marketing campaigns for the recruitment of undergraduate students from initial interest to matriculation on campus. These campaigns require a strong knowledge of Customer Relationship Management (CRM) recruitment technology, specifically Banner and Slate, as well as an ability to form a strong partnership with the Admissions Technology team. The Assistant Director will also be assigned special projects, including, but not limited to: coordination and development of vendor-specific recruitment marketing campaigns that include collateral for emails and direct mail pieces; content for the Undergraduate Admissions’ Call Center, specifically telephone scripts; the coordination of in-house designs for publications and websites; providing creative and technical direction for the Office of Undergraduate Admissions; developing communication strategies; coordinating the creation of engaging presentations and email templates; coordinating the design, layout and packaging for production print materials. Print materials include but are not limited to: 40-page viewbook, recruitment pieces used by admissions counselors, brochures, event collateral (signs, name badges, programs, etc.), event displays and environmental graphics. The position has three direct reports – 1 Coordinator of Marketing and Communications, 1 Admissions Counselor, and 1 Graphic Designer. This position works closely with University Marketing.

Job Duties:

Oversee the coordination of recruitment publications for undergraduate students;
Supervise three full-time staff – direct reports include 1 Coordinator of Marketing and Communications, 1 Admissions Counselor, 1 Graphic Designer
Plan, create, develop, and inventory recruitment publications targeted to undergraduate students;
Manage the design & implementation of consistent communications with prospective students, in partnership with campus partners, throughout the recruitment and admission process;
Edit and proofread multiple publications and recruitment materials on deadline;
Brand Undergraduate Admissions’ social media;
Lead collaborative efforts with University Marketing, including maintenance of undergraduate admissions website, recruitment publications, branding, digital advertising, photography and video needs;
Work with external partners (vendors) in the coordination and development of recruitment marketing campaigns that include collateral for emails, direct mail as well as content telephone calling scripts for the Undergraduate Admissions Call Center;
Collaborate across campus with colleges and departments to identify and develop compelling student and faculty stories to promote academic strengths for recruiting intiatives.

Additional Information to Applicants:

Please submit any relevant samples of previous marketing/communications work as part of your application for this position.

Job Open Date:

05/27/2021

Open Until Filled:

Yes

Normal Work Days:

Monday, Tuesday, Wednesday, Thursday, Friday

Normal Work Hours Start:

8:00AM

Normal Work Hours End:

5:00PM

Posting Notices:

YOU WILL BE REQUIRED TO ELECTRONICALLY ATTACH A RESUME AND COVER LETTER TO YOUR APPLICATION.

Legal and Required Notices:

Texas State University is an Equal Employment Opportunity/Affirmative Action Employer, committed to inclusive thought and action in support of our diverse community. Individuals from historically underrepresented groups and all those who share our commitment to inclusivity and passion for the strength of our diversity are strongly encouraged to apply.

Employment with Texas State University is contingent upon the outcome of record checks and verifications including criminal history, driving records, education records, employment verifications, reference checks, and employment eligibility verifications.


Texas State University is a tobacco-free campus. Smoking and the use of any tobacco product will not be allowed anywhere on Texas State property or in university owned or leased vehicles.

Texas State University is a member of the Texas State University System. Texas State University is an EOE.


Texas State is committed to increasing the number of women and minorities in administrative and professional positions.

Why work @ Texas State? :

• Amazing health insurance: various coverage options starting your first day of employment for full-time employees with Texas State paying 100% of the employee premium and 50% for your dependents!
• Generous paid time off: vacation, holidays, sick days and many more!
• Excellent work life balance resources: mother and family-friendly resources in addition to a comprehensive FREE wellness program
• Great training and development opportunities: choose from a variety of classroom and online course offerings, learning resources, certifications, and employee educational support programs.
• An inclusive Bobcat community: join our many social networks offered on and off-campus
• Retirement peace of mind: TRS pension, retirement plans and voluntary saving options with generous employer contributions


By joining the Texas State Bobcat team, you’ll be a part of one of the most beautiful, diverse, and growing universities in the nation.

Quick Link:

https://jobs.hr.txstate.edu/postings/34086

Organization

Texas State University seeks candidates whose professional background includes embracing a diversity of people and ideas, a spirit of inclusiveness, a global perspective, and a commitment to community-building.  As a federally designated Hispanic Serving Institution, we are especially interested in applicants who share a commitment to equity, and the high-quality education of students from historically underserved and systematically marginalized communities. Individuals from historically underrepresented groups are strongly encouraged to apply.

About Texas State University

Texas State University is home to more than 38,000 students and 2,000 faculty members in the growing Austin-San Antonio corridor.  A member of the Doctoral Universities: Higher Research Activity Carnegie classification, the university creates new knowledge, fosters cultural and economic development, and prepares its growing population of diverse students for the endless possibilities that await them as citizens of Texas, the nation, and the world.

Students at Texas State choose from 98 undergraduate, 91 master’s and specialists, and 14 doctoral programs offered by 10 colleges (Applied Arts, The Emmett and Miriam McCoy College of Business Administration, Education, Fine Arts and Communication, Health Professions, Honors, Liberal Arts, Science and Engineering, The Graduate College, and the University College).  With a diverse campus community including 50% of the student body from ethnic minorities, Texas State is one of the top 13 producers of Hispanic baccalaureate graduates in the nation.  In fall 2019, there were 1,470 full-time faculty and 2,286 full-time staff.  Research and creative activities have led to growing success in attracting external support.  For FY 2019, Texas State had an annual operating budget of over $724 million. Texas State’s Research and Development expenditures for FY 2018 were more than $64 million.  The Alkek Library has more than 3.1 million titles in its collection.  Additional information about Texas State and its nationally recognized academic programs is available at www.txstate.edu.

Mission

Texas State University is a doctoral-granting, student-centered institution dedicated to excellence and innovation in teaching, research, including creative expression, and service. The university strives to create new knowledge, to embrace a diversity of people and ideas, to foster cultural and economic development, and to prepare its graduates to participate fully and freely as citizens of Texas, the nation and the world.

Locations

Texas State's San Marcos campus is located in a growing community of 63,000 people in the Austin Metropolitan Area. Located in the Texas Hill Country, where blackland prairies roll into beautiful hills, Texas State enjoys a setting that is unique among Texas universities. The beauty of the crystal-clear San Marcos River and the stately cypress and oak trees on the campus add to the charm of the university’s picturesque setting. Our location on the banks of the San Marcos River provides recreational activities for students throughout the year.

The Texas State Round Rock Campus is located north of Austin in Round Rock, TX. The Round Rock Campus offers the junior and senior level classes to complete a bachelor’s degree, graduate degrees, post baccalaureate certification, and continuing education programs. The university's vision for Round Rock is to continue to offer quality academic programs that meet the workforce needs of Texas, especially focusing on academic programs that appeal to working adults, and to serve as a hub of health professions research and education.

Some positions may require teaching on the main campus and at the Texas State University Round Rock Campus.

Texas State University is an Equal Employment Opportunity/Affirmative Action Employer, committed to inclusive thought and action in support of our diverse community. Individuals from historically underrepresented groups and all those who share our commitment to inclusivity and passion for the strength of our diversity are strongly encouraged to apply. 

Texas State University is a member of The Texas State University System. 

Texas State University is a tobacco-free campus. Smoking and the use of any tobacco product will not be allowed anywhere on Texas State property or in university owned or leased vehicles.

Find Us
Website:
Telephone
512-245-2111
Location
601 University Drive
San Marcos
Texas
78666
US
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