Assistant Director – Strategic Marketing and Project ManagerUniversity Pay Plan Title:
Asst Dir, Undrgrad AdmissionsLocation:
Office of Undergraduate AdmissionsRecruitment Type:
Open to AllJob Type:
$5,000 + commensurate with experienceJob Category :
ExemptRequired Qualifications: Applicants must specifically address how they meet these required qualifications to meet the requirements of the position.:
Bachelor’s Degree;Preferred Qualifications:
Experience in college admissions or marketing;
Strong, effective written communication skills;
Demonstrated ability to develop written publications;
Experience with SIS, CRM and recruiting technology;
Experience with web design such as content strategy, information architecture, layout and design;
Demonstrated project management skills
Ability to work some evening & weekends
Experience with Slate and/or Banner;Job Description:
Experience in Adobe Creative Suites (InDesign, Photoshop, Illustrator);
Experience with the use of data analysis for web and social media;
Experience developing successful marketing campaigns and publications;
A degree in communication design, marketing or related field with 5 years of graphic design or marketing experience.
Experience with Content Management Systems;
Experience developing branding materials
Experience meeting deadlines
Experience managing successful collaborative efforts;
Attention to detail;
The Assistant Director leads a team of professional staff charged with the oversight and coordination of a comprehensive and strategic communications plan. The Assistant Director will serve as the Strategic Marketing and Project Manager for all Office of Undergraduate Admissions-led marketing and communications initiatives. These responsibilities include initiating the planning, creation, development, and inventory management of a broad set of resource materials meant to highlight academic and student life opportunities at Texas State. These resource materials will be used across a broad spectrum of recruiting, marketing, and other communications/publicity needs. Additionally, the Assistant Director is charged with Undergraduate Admissions’ social media branding, maintaining Undergraduate Admissions’ webpages, and is integral in the development of communication and marketing campaigns for the recruitment of undergraduate students from initial interest to matriculation on campus. These campaigns require a strong knowledge of Customer Relationship Management (CRM) recruitment technology, specifically Banner and Slate, as well as an ability to form a strong partnership with the Admissions Technology team. The Assistant Director will also be assigned special projects, including, but not limited to: coordination and development of vendor-specific recruitment marketing campaigns that include collateral for emails and direct mail pieces; content for the Undergraduate Admissions’ Call Center, specifically telephone scripts; the coordination of in-house designs for publications and websites; providing creative and technical direction for the Office of Undergraduate Admissions; developing communication strategies; coordinating the creation of engaging presentations and email templates; coordinating the design, layout and packaging for production print materials. Print materials include but are not limited to: 40-page viewbook, recruitment pieces used by admissions counselors, brochures, event collateral (signs, name badges, programs, etc.), event displays and environmental graphics. The position has three direct reports – 1 Coordinator of Marketing and Communications, 1 Admissions Counselor, and 1 Graphic Designer. This position works closely with University Marketing.Job Duties:
Oversee the coordination of recruitment publications for undergraduate students;Additional Information to Applicants:
Supervise three full-time staff – direct reports include 1 Coordinator of Marketing and Communications, 1 Admissions Counselor, 1 Graphic Designer
Plan, create, develop, and inventory recruitment publications targeted to undergraduate students;
Manage the design & implementation of consistent communications with prospective students, in partnership with campus partners, throughout the recruitment and admission process;
Edit and proofread multiple publications and recruitment materials on deadline;
Brand Undergraduate Admissions’ social media;
Lead collaborative efforts with University Marketing, including maintenance of undergraduate admissions website, recruitment publications, branding, digital advertising, photography and video needs;
Work with external partners (vendors) in the coordination and development of recruitment marketing campaigns that include collateral for emails, direct mail as well as content telephone calling scripts for the Undergraduate Admissions Call Center;
Collaborate across campus with colleges and departments to identify and develop compelling student and faculty stories to promote academic strengths for recruiting intiatives.
Please submit any relevant samples of previous marketing/communications work as part of your application for this position.Job Open Date:
05/27/2021Open Until Filled:
YesNormal Work Days:
Monday, Tuesday, Wednesday, Thursday, FridayNormal Work Hours Start:
8:00AMNormal Work Hours End:
YOU WILL BE REQUIRED TO ELECTRONICALLY ATTACH A RESUME AND COVER LETTER TO YOUR APPLICATION. Legal and Required Notices:
Texas State University is an Equal Employment Opportunity/Affirmative Action Employer, committed to inclusive thought and action in support of our diverse community. Individuals from historically underrepresented groups and all those who share our commitment to inclusivity and passion for the strength of our diversity are strongly encouraged to apply.Why work @ Texas State? :
Employment with Texas State University is contingent upon the outcome of record checks and verifications including criminal history, driving records, education records, employment verifications, reference checks, and employment eligibility verifications.
Texas State University is a tobacco-free campus. Smoking and the use of any tobacco product will not be allowed anywhere on Texas State property or in university owned or leased vehicles.
Texas State University is a member of the Texas State University System. Texas State University is an EOE.
Texas State is committed to increasing the number of women and minorities in administrative and professional positions.
• Amazing health insurance: various coverage options starting your first day of employment for full-time employees with Texas State paying 100% of the employee premium and 50% for your dependents! Quick Link:
• Generous paid time off: vacation, holidays, sick days and many more!
• Excellent work life balance resources: mother and family-friendly resources in addition to a comprehensive FREE wellness program
• Great training and development opportunities: choose from a variety of classroom and online course offerings, learning resources, certifications, and employee educational support programs.
• An inclusive Bobcat community: join our many social networks offered on and off-campus
• Retirement peace of mind: TRS pension, retirement plans and voluntary saving options with generous employer contributions
By joining the Texas State Bobcat team, you’ll be a part of one of the most beautiful, diverse, and growing universities in the nation.