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Director of Communication & Marketing (posted on behalf of The Mass. Assoc. of Community Colleges)

Bunker Hill Community College
Boston, Massachusetts

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Job Details

Location: Boston, MA Category: Administrators Posted On: Thu May 27 2021 Job Description:

***Director of Communication & Marketing (posted on behalf of The Massachusetts Association of Community Colleges MACC)***

Primary Responsibilities:

  • Develop, implement, and manage advocacy campaigns that include messaging strategies for traditional media, social media, internal and external talking points, press releases, op-eds, and other public outreach components. Campaigns will be targeted toward elevating the community colleges to external stakeholders in order to impact funding and public policy.
  • Work with respective MACC team members to develop messaging strategies focused on legislative and workforce development efforts.
  • Consult Marketing and Communications Directors at the 15 community college campuses and the Department of Higher Education on coordinated communications opportunities. Request, gather, organize, and catalog data from 15 autonomous community colleges to tell the story of community college students and alumni in Massachusetts (all campuses utilize distinct and unique data/student information systems).
  • Monitor relevant social media accounts, trends, tools and applications and make recommendations to maximize community college visibility.
  • Write engaging and appropriate content for the MACC website, social media platforms, communications for the MACC team, presidents, and trustees to utilize.
  • Work with the MACC team to ensure the Executive Director and team are prepared and in possession of materials and information required for meetings, conferences, and other scheduled events.
  • Interface, leverage and analyze data available from various state and federal agencies, and policy organizations to help inform and advise community college presidents, vice presidents, and policy stakeholders.
  • Write and research on an array of issues impacting community colleges in Massachusetts.
  • Attend statewide meetings and other duties and projects as assigned.

Commitment to Equity:

  • Demonstrate a sincere commitment to fostering a diverse, equitable, and inclusive community, a willingness to engage in personal learning within the office, the ability to engage in honest conversations regarding issues and policies within the community colleges and MACC office.
  • Support MACC's commitment to being anti-racist; embracing a community free of bias and inequality.
  • Prioritize equity and assist the MACC and its colleges in reaching goals related to improving outcomes for minoritized populations.
  • Collaborate with faculty, staff, and students in equity and inclusion-based institutional initiatives.
  • Engage in communications and policy review with a critical lens toward equity, accessibility, inclusion, and universal design.
  • Refine and deliver communications that are culturally responsive and reflective of inclusive perspectives.

Job Requirements:
  • Bachelor's degree or higher in Marketing, Communications, or a related field
  • At least 3 years of professional work experience in a related field
  • Ability to thrive in a fast-paced, small office environment; ability to joyfully support office colleagues and personnel across the 15 community colleges.
  • Experienced multitasker who works well under pressure and can manage and meet short deadlines in an effective and productive manner.
  • Strong collaboration skills at both the peer-level and leadership-level.
  • Proficient in MS Office, PowerPoint, Excel, and social media software required.
  • Political and leadership acumen is an essential component of the position and the office overall.

Additional Information:

Compensation: $55,000-$75,000 based on qualifications and experience.

Benefits: This Commonwealth of Massachusetts position is classified as a Non-Unit Professional and includes a complete benefit package including competitive health insurance, dental insurance, basic life insurance, long-term disability insurance, paid sick, vacation and personal leave, educational benefits for employee/spouse/dependents, and excellent retirement benefits.



Bunker Hill Community College (BHCC) is a multi-campus urban institution, its main campus situated in the historic Charlestown neighborhood of Boston, Massachusetts. A second campus is located in nearby Chelsea, Massachusetts; five satellites are located in the local communities of Cambridge, Chinatown, Revere, Somerville and Boston’s South End.

Founded in 1973 by the Commonwealth of Massachusetts, BHCC enrolls more than 8,100 students in day, evening, weekend, web-based and distance learning courses and programs. The College offers more than 68 associate degree and certificate programs that prepare students for successful employment and transfer to four-year universities. Internationally recognized for development of individualized and alternative methods of instruction, BHCC is a leader in distance-learning technologies that enhance and strengthen the learning environment. The College also has expansive course offerings in English as a Second Language and Adult Basic Education.

One of the largest colleges in the state’s community college system, BHCC incorporates multi cultural and international perspectives in its courses, programs and institutional climate. With students from 90 countries, and students of color comprising more than half of the student’s population, BHCC is one of the more diverse and cosmopolitan colleges in New England. The average age of students is 28, nearly two-thirds are women and the majority of students work while attending college. An expansive array of student services supports the varied needs of the BHCC students.

A leader in workforce education, the College’s academic and technical programs offered at two campuses, five satellites and through distance learning models, reflect the workforce of the local and regional economy. The additional resources of the Workforce Development Center and ACT Center further support the Greater Boston communities’ employment training needs. 

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