Job no: 508519
Work type: Staff Full Time
Location: UMass Amherst
Department: Dean - College of Education
Categories: Public Relations, Marketing, Communications, Professional Staff Union (PSU)
About UMass Amherst
UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.
The Communications and Marketing Specialist will support and promote the social justice mission of the College of Education, increase the college's efforts to enhance national and international reputation, and increase the visibility of faculty and student activities involving teaching, research, and outreach to a wider variety of communities. This position will support development activities at the college, and develop marketing plans to promote academic programs, especially online and professional programs, in order to recruit a diverse, talented pool of students. The Communications and Marketing Specialist will promote the college's activities with constituents such as alumni, donors, foundations, legislators, prospective students and faculty, interested friends, and the general public.
Essential FunctionsUtilize a collaborative approach to develop, implement, and direct a comprehensive internal and external communications plan for the College of Education. Assist the Director of Finance in preparing budget for communication and marketing efforts. Create marketing and communication materials for use in print, web, multimedia, and social media. Direct the work of designers, photographers, and other resources when necessary to create website, video, and social media content that is engaging and appealing to the market area of the college. Maintain an archive of text, photo, and video content. Generate ideas for communications which create interest in, and effectively promote the college by proactively seeking out and highlighting the activities, accomplishments, and awards of faculty, students, staff, and alumni.Responsible for the College of Education's overall web and social media presence. Ensure that the College of Education's online presence is dynamic, engaging, accurate, and appealing to prospective students, alumni, and friends of the college. Coordinate a comprehensive and decentralized content management strategy for content featured on the college web site including managing and uploading material for the main webpage. Oversee digital marketing activities, including use of analytics to assess effectiveness of online ads and social media strategies. Maintain a deep knowledge of current and evolving web and social networking technologies, trends, and best practices.Collaborate with faculty, staff, students, the college leadership team, the Dean, Director of Development, program development team, external marketing agencies, and university administrative offices, including University Relations and central IT. Serve as the college's representative to campus communications groups. Maintain knowledge of university communication and marketing policies, procedures, branding, and resources.Research, write, and/or edit content to be used in development campaigns, promotion materials, and other assigned communications projects, such as periodic reports and internal and external Dean's office communications. Research and writing projects may include interviewing faculty, students, staff, alumni, administrators, and friends of the College.Assist the Dean's office in planning, scheduling, and managing college events. Provide marketing expertise, attend meetings, send invitations, attend events, and take photographs and videos at events to be used for communications and marketing material.
Other FunctionsPerform other duties as assigned by supervisors showing adaptability and flexibility to accomplish goals.Travel and attend meetings as requested.Understands responsibilities with respect to Title IX, Clery and other compliance requirements.
Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)A Bachelor's degree in Marketing, Communications, Public Relations, Business, Journalism or a related field, with at least 4 years of relevant communications experience.Demonstrated strong creative, communication, organizational, writing, and editing skills.Ability to manage multiple, complex tasks with short time frames; maintain ongoing communications calendar.Demonstrated knowledge and experience in the maintenance of website content and website design, including content management systems such as Drupal. Experience with development of Drupal sites.Demonstrated knowledge and experience designing press-ready print materials using MacOS-based publishing and photo-manipulation software.Demonstrated knowledge and experience producing video and audio for posting and/or broadcast using video equipment and MacOS-based multimedia capture and editing software.Demonstrated knowledge and experience with current media technology, social media strategies, and online marketing.Ability to develop strong working relationships and work collaboratively with staff from central administrative departments (e.g. campus central IT and library) as well as with vendors and outside service providers.Ability to work beyond traditional workday hours; transportation to travel to events.Experience in large and small event planning.
Physical Demands/Working Conditions
Typical office environment.
- Monday-Friday 8:30am - 4:30pm.
- Required to work occasional nights and weekends.
PSU Salary Ranges
Special Instructions to Applicants
Please submit a resume, cover letter, diversity statement and contact information for three professional references. Review of candidates will begin June 14, 2021 and will continue until a qualified candidate is identified.
UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, gender, gender identity or expression, age, sexual orientation, national origin, ancestry, disability, military status, or genetic information in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans. It is the policy of the UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.
Advertised: May 26 2021 Eastern Daylight Time