Dean/College of Education - Communication & Marketing Specialist

University of Massachusetts Amherst
UMass Amherst
Closing date
Oct 24, 2021

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Job Details

Job no: 508519
Work type: Staff Full Time
Location: UMass Amherst
Department: Dean - College of Education
Union: PSU
Categories: Public Relations, Marketing, Communications, Professional Staff Union (PSU)

About UMass Amherst

UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.

Job Summary

The Communications and Marketing Specialist will support and promote the social justice mission of the College of Education, increase the college's efforts to enhance national and international reputation, and increase the visibility of faculty and student activities involving teaching, research, and outreach to a wider variety of communities. This position will support development activities at the college, and develop marketing plans to promote academic programs, especially online and professional programs, in order to recruit a diverse, talented pool of students. The Communications and Marketing Specialist will promote the college's activities with constituents such as alumni, donors, foundations, legislators, prospective students and faculty, interested friends, and the general public.

Essential Functions

  • Utilize a collaborative approach to develop, implement, and direct a comprehensive internal and external communications plan for the College of Education. Assist the Director of Finance in preparing budget for communication and marketing efforts.
  • Create marketing and communication materials for use in print, web, multimedia, and social media. Direct the work of designers, photographers, and other resources when necessary to create website, video, and social media content that is engaging and appealing to the market area of the college. Maintain an archive of text, photo, and video content. Generate ideas for communications which create interest in, and effectively promote the college by proactively seeking out and highlighting the activities, accomplishments, and awards of faculty, students, staff, and alumni.
  • Responsible for the College of Education's overall web and social media presence. Ensure that the College of Education's online presence is dynamic, engaging, accurate, and appealing to prospective students, alumni, and friends of the college. Coordinate a comprehensive and decentralized content management strategy for content featured on the college web site including managing and uploading material for the main webpage. Oversee digital marketing activities, including use of analytics to assess effectiveness of online ads and social media strategies. Maintain a deep knowledge of current and evolving web and social networking technologies, trends, and best practices.
  • Collaborate with faculty, staff, students, the college leadership team, the Dean, Director of Development, program development team, external marketing agencies, and university administrative offices, including University Relations and central IT. Serve as the college's representative to campus communications groups. Maintain knowledge of university communication and marketing policies, procedures, branding, and resources.
  • Research, write, and/or edit content to be used in development campaigns, promotion materials, and other assigned communications projects, such as periodic reports and internal and external Dean's office communications. Research and writing projects may include interviewing faculty, students, staff, alumni, administrators, and friends of the College.
  • Assist the Dean's office in planning, scheduling, and managing college events. Provide marketing expertise, attend meetings, send invitations, attend events, and take photographs and videos at events to be used for communications and marketing material.
  • Other Functions

  • Perform other duties as assigned by supervisors showing adaptability and flexibility to accomplish goals.
  • Travel and attend meetings as requested.
  • Understands responsibilities with respect to Title IX, Clery and other compliance requirements.
  • Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

  • A Bachelor's degree in Marketing, Communications, Public Relations, Business, Journalism or a related field, with at least 4 years of relevant communications experience.
  • Demonstrated strong creative, communication, organizational, writing, and editing skills.
  • Ability to manage multiple, complex tasks with short time frames; maintain ongoing communications calendar.
  • Demonstrated knowledge and experience in the maintenance of website content and website design, including content management systems such as Drupal. Experience with development of Drupal sites.
  • Demonstrated knowledge and experience designing press-ready print materials using MacOS-based publishing and photo-manipulation software.
  • Demonstrated knowledge and experience producing video and audio for posting and/or broadcast using video equipment and MacOS-based multimedia capture and editing software.
  • Demonstrated knowledge and experience with current media technology, social media strategies, and online marketing.
  • Ability to develop strong working relationships and work collaboratively with staff from central administrative departments (e.g. campus central IT and library) as well as with vendors and outside service providers.
  • Ability to work beyond traditional workday hours; transportation to travel to events.
  • Experience in large and small event planning.
  • Physical Demands/Working Conditions

    Typical office environment.

    Work Schedule

    • Monday-Friday 8:30am - 4:30pm.
    • Required to work occasional nights and weekends.

    Salary Information

    Level 26

    PSU Salary Ranges

    Special Instructions to Applicants

    Please submit a resume, cover letter, diversity statement and contact information for three professional references. Review of candidates will begin June 14, 2021 and will continue until a qualified candidate is identified.

    UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, gender, gender identity or expression, age, sexual orientation, national origin, ancestry, disability, military status, or genetic information in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans. It is the policy of the UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.

    Advertised: May 26 2021 Eastern Daylight Time
    Applications close:


    The University of Massachusetts Amherst is one of the preeminent public research universities in America. Nestled in idyllic Amherst, Massachusetts—often called “The top college town in North America”—the campus is consistently ranked among the top public research universities in the nation, and offers a rich cultural environment in a rural setting close to major urban centers. 

    As one of the nation's top public research universities – as measured by national and international rankings, academic citations, and research funding – the campus spends more than $180 million on research each year, demonstrating its contribution to the nation’s position as a technological and economic leader. The university works in conjunction with academic, government, and private partners to translate new knowledge and scientific discoveries into technical innovations and scholarly works that create opportunities for students, faculty and the public. 

    Eight schools and colleges offer more than 85 undergraduate majors, 68 master’s and 48 doctoral degree programs, many counted among the top programs in the nation and world. UMass Amherst is also home to New England's premier honors college.

    The 1,159 full-time faculty members are dedicated teachers and world-renowned researchers and the campus has regularly been listed among the top performers in terms of faculty awards. With over 24,000 students from all 50 states and over 70 countries, the student body is the most academically successful in the history of the campus. Students participate in 240 organizations, 21 NCAA Division I athletic teams, extensive intramurals, living-learning residence halls, community service, and internships. With one of the largest residential life systems in the nation, UMass Amherst houses approximately 12,000 students on campus. The university is enjoying a facilities renaissance, including new buildings in the sciences, the arts, and recreation. UMass Amherst is part of the Five College consortium with Smith, Mount Holyoke, Hampshire and Amherst colleges.

    As an employer, the University of Massachusetts Amherst is a national leader in developing family-friendly policies, benefits and amenities designed to help faculty members develop both productive careers and satisfying personal lives. The university offers one of the nation’s most generous parental leave policies. The university is also part of the Academic Career Network, a regional consortium formed to serve dual-career couples and encourage greater diversity in the academy.


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