Assistant Director – The Center for Research, Engagement and Collaboration in African America...

Wake Forest University
Winston Salem, NC
Closing date
Oct 23, 2021

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Administrative Jobs
Academic Affairs, Research Staff & Technicians, Institutional & Business Affairs, Business & Financial Management, Communications & Marketing

Job Details

Job location: Winston Salem, NC

Employment Type: Full-time
Posted data: 2021-05-27
Req: R0003344
Please note:
  • Additional documentation must be added at the bottom of the third screen under the "My Experience."
  • Internal candidates must apply via the internal career portal. Do not proceed with your application from this website.
  • DO NOT complete the application without the required attachments as you will be unable to edit your application.
** Cover letter required for all positions and optional for facilities, campus services, and hospitality positions unless otherwise specified.

Job Description Summary

The Center for RECAAL’s assistant director is responsible for developing and implementing strategic plans and programming that successfully promote the Center’s identity as a national contributor in promoting awareness about African American life. The successful candidate works collaboratively with the Director, the Executive Committee and the Steering Committee to promote the Center by developing consistent messaging and/or campaigns that appeal to various internal and external constituencies, including collaborative partners at other universities, community members and organizations, employers, and media. The job encompasses oversight of every aspect of communications, marketing, and public relations, including but not limited to development of print and electronic marketing pieces/campaigns, communications from the director, content creation for the primary pages of the Center’s website, media relations and public relations management. In addition, the position calls for organizational and management tasks that support business productivity and daily function of the Center’s financial and administrative efforts, helping to facilitate and execute the center’s programming and administrative duties in support of the Director.

Job Description

Essential Functions:

  • Plan strategies for maintaining efficient business operations for the Center.

  • Handle business finances and plan the annual budget with the help of the Business Manager in Wake Forest University’s Provost’s Office and the Center Director.

  • Assist the Center Director with keeping scheduling.

  • Leads the Center for RECAAL’s marketing, communications and public relations to develop and execute strategies that advance the Center’s short- and long-term marketing, communications and public relations goals, especially with regard to developing its reputation on the national stage; designing initiatives that resonate with relevant internal and external community audiences, and establish the Center for RECAAL as an authority in research and community-facing work related to African American life.

  • Big picture, strategic thinker with proven skills to design and implement traditional and digital marketing strategies and communications cascades.

  • Works in close collaboration with the Director on marketing/recruitment plans and communications initiatives. This includes, but is not limited to, assistance with marketing e-mails, print pieces, program booklets, postcards, handouts, web presence and digital/social media campaigns.

  • Utilizes cutting-edge skills in digital/social media marketing and communications techniques to engage new and current audiences.

  • Continually evaluates the effectiveness of existing and proposed communications strategies and vehicles; establishes defined goals, objectives and metrics for all marketing and communications activities and monitors progress.

  • Collaborates and manages the Center’s website design, content and web optimization. Responsible for the final content and maintenance of content on main website pages.

  • Serves as the Center’s primary point of contact with local, regional and national media outlets. Collaborates with the University’s Office of Communications and External Relations to promote Center for RECAAL community achievements, events and programs.

  • Advises and supports the Center Director in interactions with the media and general public, serving as a co-strategist and content manager on messaging; this includes, but is not limited, to composing official letters and email messages and creating presentations.

  • Accountable for partnering with the Business Manager in Wake Forest University’s Provost’s Office when creating marketing and communication financial plans and managing spend to remain within that plan.

  • Works with the Director to coordinate and facilitate the planning and implementation of all center related programming and meetings.

  • Manages marketing and outreach to the community for center related events.

  • Monitor and approve programming expenditures.

  • Prepare financial statements and maintain records pertaining to program activities.

  • Coordinate in person or virtual programming needs for meetings, lectures or conferences

  • Assists in the organizing and implementing of the Director’s schedule, travel arrangements, appointment calendar, and reconciliation of travel and other meeting expenses.

  • Completes operational requirements by scheduling and assigning administrative projects

  • Maintains supplies inventory through determining and anticipating inventory needs.

Required Education, Knowledge, Skills, Abilities:

  • Bachelor’s degree and two to four years of related experience in marketing, communications, media relations and business administrative planning.

  • Preferred proficiency and technical knowledge of Microsoft Office, the Google Suite, the Adobe Creative Suite (Photoshop, Illustrator, Lightroom), Google Advertising Platforms (Google Analytics, Data Studio, and Ads), Apple and Mac professional platforms, and other relevant programs/software

  • Experience with search engine optimization.

  • Ability to handle sensitive information in a confidential manner.

  • Ability to present and display professional demeanor at all times.

  • Excellent interpersonal, verbal/written communication and time management skills.

  • Ability to organize workflow, maximize talents of a team and coordinate activities.

  • Superior writing, editing, presentation and organizational skills.

  • Strong collaboration, persuasion and consensus-building skills.

  • Ability to handle multiple tasks and changing priorities in a deadline-sensitive environment.

  • Experience supervising a marketing, communications and public relations team to reach department goals and achieve positive results.

  • Experience in collaboration with other departments to strategize, create and execute marketing campaigns or recruitment plans.

  • Experience in supervision of student workers.

  • Previous experience in center related marketing/communications/public relations will be highly valued.

Additional Preferred Skill:

  • Ability to assist with grant writing to secure foundational support for the center.

Preferred (but not required) Education:

  • Master’s degree in communications, public relations or related degree.


  • Responsible for own work.

  • Manages staff and/or student workers.

  • Budgetary responsibilities.

Additional Job Description

Time Type Requirement

Full timeNote to Applicant:This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

Wake Forest seeks to recruit and retain a diverse workforce while promoting an inclusive work environment committed to excellence in the spirit of Pro Humanitate. In adherence with applicable laws and as provided by University policies, the University prohibits discrimination in its employment practices on the basis of race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and veteran status and encourages qualified candidates across all group demographics to apply.


Wake Forest University, formed in 1834, has experienced decades of growth and innovation.  WFU is a distinctive university that combines a liberal arts core with graduate and professional schools and innovative research programs.  The University embraces the teacher-scholar ideal, which prizes the personal interaction between students and faculty.  It is a place where exceptional teaching, fundamental research and discovery, and the engagement of faculty and students in the classroom and the laboratory are paramount.

Wake Forest University is a community that seeks the enlightenment and freedom which come through diligent study and learning. Its higher goal, however, is to give life to the University motto "Pro Humanitate," as members translate a passion for knowledge into compassionate service. The community shares a tradition that embraces freedom and integrity and acknowledges the worth of the individual. The heritage, established by the school's founders and nurtured by succeeding generations, promotes a democratic spirit arising from open-mindedness and discourse. Wake Forest fosters compassion and caring for others. Its collective strength and character are derived from the values and distinctive experiences of each individual; therefore, it affirms the richness of human intellect and culture and its contribution to knowledge, faith, reason, and dialogue. Furthermore, it strives toward a society in which good will, respect, and equality prevail. To that end, Wake Forest University rejects hatred and bigotry in any form and promotes justice, honor, and mutual trust.​

The University is comprised of:  the undergraduate college, Graduate School of Arts and Sciences, School of Business, School of Divinity, School of Law, and School of Medicine (located on the Bowman Gray campus with Wake Forest University Baptist Medical Center) and today enrolls about 4,846 undergraduates and 2,823 students in graduate programs at its principal location, the Reynolda campus.  Students at Wake Forest University enjoy a great deal of access to and interaction with world-class faculty both in and out of the classroom setting with a student-faculty ratio of 11:1.  Wake Forest employs approximately 2,772 full and part-time faculty and staff.

Wake Forest is a collegiate university offering a vibrant, intellectual community with a rich cultural life, an impressive array of facilities, and a strong athletics program competing in the fifteen-team Atlantic Coast Conference (ACC).  Since its founding, the university has adopted the motto “pro humanitate,” which is exemplified by a deep institutional commitment to public service and engagement with the world. Wake Forest has a strong commitment to holistic, eight-dimensional well-being for students, faculty and staff as evidenced in the Thrive initiative.

Winston-Salem, NC

Wake Forest is located in Winston-Salem, NC, a beautiful, mid-sized city centrally located in the Piedmont-Triad region of North Carolina.  Winston-Salem is a family-friendly city with high quality schools, numerous outdoor recreational activities and events, and is known for its vibrant and thriving arts scene.

Winston-Salem residents enjoy close proximity to the beautiful Blue Ridge Mountains (1.5 hours) and Atlantic beaches (4 hours), a moderate climate with four distinct seasons, a very reasonable cost of living, and an eclectic variety of restaurants, wine bars, and breweries for dining with friends and family.  Winston-Salem offers many of the amenities of a large city but with the sense of community and quality of life of a smaller town (

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