Job location: Winston Salem, NC

Employment Type: Full-time
Posted data: 2021-05-27
Req: R0003344
Please note:

• Additional documentation must be added at the bottom of the third screen under the "My Experience."
• Internal candidates must apply via the internal career portal. Do not proceed with your application from this website.
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** Cover letter required for all positions and optional for facilities, campus services, and hospitality positions unless otherwise specified.

Job Description Summary

The Center for RECAAL’s assistant director is responsible for developing and implementing strategic plans and programming that successfully promote the Center’s identity as a national contributor in promoting awareness about African American life. The successful candidate works collaboratively with the Director, the Executive Committee and the Steering Committee to promote the Center by developing consistent messaging and/or campaigns that appeal to various internal and external constituencies, including collaborative partners at other universities, community members and organizations, employers, and media. The job encompasses oversight of every aspect of communications, marketing, and public relations, including but not limited to development of print and electronic marketing pieces/campaigns, communications from the director, content creation for the primary pages of the Center’s website, media relations and public relations management. In addition, the position calls for organizational and management tasks that support business productivity and daily function of the Center’s financial and administrative efforts, helping to facilitate and execute the center’s programming and administrative duties in support of the Director.

Job Description

Essential Functions:

• Plan strategies for maintaining efficient business operations for the Center.

• Handle business finances and plan the annual budget with the help of the Business Manager in Wake Forest University’s Provost’s Office and the Center Director.

• Assist the Center Director with keeping scheduling.

• Leads the Center for RECAAL’s marketing, communications and public relations to develop and execute strategies that advance the Center’s short- and long-term marketing, communications and public relations goals, especially with regard to developing its reputation on the national stage; designing initiatives that resonate with relevant internal and external community audiences, and establish the Center for RECAAL as an authority in research and community-facing work related to African American life.

• Big picture, strategic thinker with proven skills to design and implement traditional and digital marketing strategies and communications cascades.

• Works in close collaboration with the Director on marketing/recruitment plans and communications initiatives. This includes, but is not limited to, assistance with marketing e-mails, print pieces, program booklets, postcards, handouts, web presence and digital/social media campaigns.

• Utilizes cutting-edge skills in digital/social media marketing and communications techniques to engage new and current audiences.

• Continually evaluates the effectiveness of existing and proposed communications strategies and vehicles; establishes defined goals, objectives and metrics for all marketing and communications activities and monitors progress.

• Collaborates and manages the Center’s website design, content and web optimization. Responsible for the final content and maintenance of content on main website pages.

• Serves as the Center’s primary point of contact with local, regional and national media outlets. Collaborates with the University’s Office of Communications and External Relations to promote Center for RECAAL community achievements, events and programs.

• Advises and supports the Center Director in interactions with the media and general public, serving as a co-strategist and content manager on messaging; this includes, but is not limited, to composing official letters and email messages and creating presentations.

• Accountable for partnering with the Business Manager in Wake Forest University’s Provost’s Office when creating marketing and communication financial plans and managing spend to remain within that plan.

• Works with the Director to coordinate and facilitate the planning and implementation of all center related programming and meetings.

• Manages marketing and outreach to the community for center related events.

• Monitor and approve programming expenditures.

• Prepare financial statements and maintain records pertaining to program activities.

• Coordinate in person or virtual programming needs for meetings, lectures or conferences

• Assists in the organizing and implementing of the Director’s schedule, travel arrangements, appointment calendar, and reconciliation of travel and other meeting expenses.

• Completes operational requirements by scheduling and assigning administrative projects

• Maintains supplies inventory through determining and anticipating inventory needs.

Required Education, Knowledge, Skills, Abilities:

• Bachelor’s degree and two to four years of related experience in marketing, communications, media relations and business administrative planning.

• Preferred proficiency and technical knowledge of Microsoft Office, the Google Suite, the Adobe Creative Suite (Photoshop, Illustrator, Lightroom), Google Advertising Platforms (Google Analytics, Data Studio, and Ads), Apple and Mac professional platforms, and other relevant programs/software

• Experience with search engine optimization.

• Ability to handle sensitive information in a confidential manner.

• Ability to present and display professional demeanor at all times.

• Excellent interpersonal, verbal/written communication and time management skills.

• Ability to organize workflow, maximize talents of a team and coordinate activities.

• Superior writing, editing, presentation and organizational skills.

• Strong collaboration, persuasion and consensus-building skills.

• Ability to handle multiple tasks and changing priorities in a deadline-sensitive environment.

• Experience supervising a marketing, communications and public relations team to reach department goals and achieve positive results.

• Experience in collaboration with other departments to strategize, create and execute marketing campaigns or recruitment plans.

• Experience in supervision of student workers.

• Previous experience in center related marketing/communications/public relations will be highly valued.

Additional Preferred Skill:

• Ability to assist with grant writing to secure foundational support for the center.

Preferred (but not required) Education:

• Master’s degree in communications, public relations or related degree.

Accountabilities:

• Responsible for own work.

• Manages staff and/or student workers.

• Budgetary responsibilities.

Additional Job Description

Time Type Requirement

Full timeNote to Applicant:This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

Wake Forest seeks to recruit and retain a diverse workforce while promoting an inclusive work environment committed to excellence in the spirit of Pro Humanitate. In adherence with applicable laws and as provided by University policies, the University prohibits discrimination in its employment practices on the basis of race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and veteran status and encourages qualified candidates across all group demographics to apply.