Content and Marketing Manager (7455U) 18475
Content and Marketing Manager (7455U) 18475 About Berkeley
At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
Application Review Date
The First Review Date for this job is: 5/27/2021
All applications will be reviewed beginning on June 10, 2021.
As a central service center for the entire campus, the Graduate Division works to guide and assist students from the through the admission process and the various milestones of their progress to the completion of their degree requirements. We provide academic, personal, and professional support services that are vital to the everyday well-being and life-long successes of Berkeley master's, professional, and doctoral students.
As the authoritative resource and chief advocate for graduate education, the Graduate Division ensures the equitable administration of policies governing graduate studies across Berkeley's 14 schools and colleges. As the administrative arm of the Academic Senate's Graduate Council, we partner with the faculty and staff of each program and the deans of each school and college to maintain the world-renowned quality of Berkeley's graduate education.
A successful candidate will be self-driven, eager to experiment with new outreach methods, able to plan and execute projects on a timeline, have good instincts for storytelling, exercise good judgment in making decisions, center equity in process, design and delivery, and understand how to analyze and report on data.
This position will work with the Director of Communications to plan and execute outreach strategies, extend the reach of ideas to prospective and current students, support staff, faculty, and donors, and drive engagement through web, social, and traditional media.
With the Director of Communications, the Content and Marketing Manager will oversee editorial voice, craft compelling written and video content, conduct traditional media outreach, and identify metrics to assess success.
This position will be responsible for liaising with students and staff to publicize stories about graduate student excellence, steward recruitment and community-building initiatives, create videos that highlight Graduate Division staff knowledge, and build community among graduate advisors.
Content Development and Marketing
- Researches and writes stories that inspire and excite students and staff using journalistic best practices
- Ensures content is on-brand, with a consistent style, quality, and tone
- Adheres to AP and UC style guidelines when writing for traditional media formats (press releases, newsletters, webpages)
- Determines best communication channels for disseminating digital content and reshapes messages to suit each channels' medium and audience
- Writes and designs email campaigns for prospective students
- Oversees e-newsletter content, design and distribution
- Helps manage an editorial and project calendar
Consults with and advises staff on their communications needs.
- Meets and consults with staff members on a variety of electronic communications projects, and develops, presents, and recommends digital content and visual material.
- Recommends vendors, contractors or online tools to support staff communications
Assesses Digital Performance
- Develops social media strategy to increase student and staff engagement
- Coordinates across Graduate Division units to ensure digital and email performance is evaluated on an ongoing basis (insights, measurement, analysis, reporting)
Social Media Engagement
- Produces videos and other dynamic content for the Graduate Division's website and social media channels
- Identifies social media management tools, tracks social media performance metrics, and advises on strategic shifts in communication
Other Information & Related Projects
- Assists with online survey and form development, and other special projects as determined by the Director of Communications.
- Advanced knowledge of the current media/social media landscape and content scheduling tools
- Ability to modulate voice and tone for a variety of target audiences
- Mastery of email marketing systems (MailChimp, Constant Contact or Marketing Cloud, Slate)
- High-level proficiency using social media insight tools, Google Analytics, and other reporting tools.
- Proven track record of experimentation and innovation with digital outreach
- Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems.
- Fantastic people skills: this candidate should find satisfaction in collaborating with and helping others
- Bachelor's degree in related area and / or equivalent experience / training.
- Professional writing experience
- Thorough technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and other web communication capabilities.
Salary & Benefits
Hiring Range: $80,000-$93,000 annually. Salary commensurate with experience. For information on the comprehensive benefits package offered by the University visit:
How to Apply
Please submit your cover letter and resume as a single attachment when applying.
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
For the complete University of California nondiscrimination and affirmative action policy see:
To apply, visit https://careerspub.universityofcalifornia.edu/psp/ucb/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=21&JobOpeningId=18475&PostingSeq=1
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