Manager, Marketing and Advertising
- Employer
- University of Rhode Island
- Location
- Kingston, RI
View more
- Administrative Jobs
- Institutional & Business Affairs, Communications & Marketing, Community & Government Relations, Technology, Multimedia & Audiovisual
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
SF01053
Job Title:Manager, Marketing and Advertising
Position Number:109383
FTE:1.00
FLSA:Exempt
Position Type:Professional Staff
Union:PSA/NEA - Professional Staff Assoc
Pay Grade Level:13
Pay Grade Range:$62,728 - $95,306
Status :Calendar Year, Full-time, Limited
Department:Communications & External Comm
Contact(s):Please note: Job applications must be submitted directly online only at: (https://jobs.uri.edu)
Campus Location:Kingston
Grant Funded:No
Extension Contingency Notes:This is a full-time, calendar year position with a limited end date of June 18, 2022 with anticipated renewal.
Job Description Summary:APPLICATION DEADLINE: This is an open until filled search. First consideration will be given to applications received by June 2, 2021. Second consideration may be given to applications received by June 23, 2021. Applications received subsequent to second consideration date (June 23, 2021) may not be given full consideration.
BASIC FUNCTION:
Assist the Assistant Director of Brand Marketing and Advertising in all marketing and advertising initiatives for the University of Rhode Island. Identify marketing challenges and opportunities, and recommend strategies for marketing University wide efforts that serve to enhance and strengthen the reputation of the University among its internal and external stakeholders. Coordinate market research activities, and monitor marketing and branding activities University-wide to ensure coordination of efforts.
Work with web and online programs staff to define and create objectives, strategies and execute associated tactics to support the URI online initiative. Deliverables to include full marketing strategy, integrated marketing plan and timely execution of deliverables and analysis of campaigns. Coordinate market research activities for the University’s growing online program offerings. Serve as a member of the marketing communications team and work directly for the University’s Assistant Director of Brand Marketing and Advertising. Coordinate and execute a community relations and outreach plan to market online programming opportunities in the business and industry sectors.
Duties and Responsibilities:ESSENTIAL DUTIES AND RESPONSIBILITIES:
Market the University’s online offerings, specifically targeting adult learners and focus on industry sectors with high employment opportunities that support Rhode Island’s economic growth areas, and stem from areas of strength at the University.
Develop advertising strategies and perform ongoing ROI analysis with regard to recruitment efforts for online programs.
Build relationships with online program directors to build audience targets and develop marketing plans per program.
Manage and optimize traditional and digital media buying activities. Develop media strategies to engage target audiences.
Engage and lead social media strategy on platforms to ensure quality and maximum exposure in the marketplace and consistent messaging across platforms. Collaborate with university’s social media coordinator for best practices.
Make recommendations to position messaging with key audiences, capitalizing on recent and ongoing market research. Understand current trends in media consumption for online learners and target audiences.
Identify new and exciting ways to promote the University’s online courses and programs, including alumni email campaigns, organizing information-sessions, and organization outreach.
Collaborate closely to develop overall marketing strategy with the Assistant Director, Online Program Development and senior digital content strategist for online courses.
Assist in the coordination of marketing campaigns, from research to concept to creative to final production and distribution to ROI analysis.
Assist in the creative development of advertising concepts for multi-media
projects, including traditional media channels (TV, radio, print, billboards) and new media platforms (i.e.; digital marketing, streaming, YouTube, social media, display, Google search). Collaborate with designers and editors in the development of advertising campaigns. Write marketing copy for both print and digital advertising.
Work with senior digital content strategist for online courses to develop go to market strategy, content calendar and launch plan for online courses. Maintain current and new course information in paid media campaigns and drive traffic from paid media programs to websites that will support the programs and lead to new enrollment.
Work in conjunction with senior digital content strategist to develop, write, and edit webpage copy for online programs.
Use Google Analytics data to regularly measure success of campaigns and use data confirm, adjust, or pivot strategies.
OTHER DUTIES AND RESPONSIBILITIES:
Perform additional duties as assigned.
LICENSES, TOOLS AND EQUIPMENT:
Personal computers and printers; word processing, database management, and spreadsheet software. Google Suite; Google analytics. Social Media.
Required Qualifications:REQUIRED:
1.Bachelor’s degree in marketing, communications, business, or related field.
2.Minimum five years of full-time employment in marketing or communications.
3.Demonstrated paid media-buying experience with an agency.
4.Demonstrated social media experience.
5.Demonstrated experience with marketing analytics and market research.
6.Demonstrated experience in the creative development of advertising concepts.
7.Demonstrated experience with ROI analysis.
8.Demonstrated strong interpersonal and verbal communication skills.
9.Demonstrated proficiency in written communication skills.
10.Demonstrated ability to work independently and collaboratively within a team.
11.Demonstrated presentation skills.
12.Demonstrated ability to work with diverse groups/populations.
Preferred Qualifications:PREFERRED:
1.Demonstrated experience with video production and photography, photoshop and/or other photo editing software.
2.Demonstrated experience in campaign development.
3.Demonstrated experience in managing a creative agency relationship.
4.Demonstrated experience with social media strategy.
5. Demonstrated experience in managing online marketing campaigns.
ALL REQUIREMENTS ARE SUBJECT TO
POSSIBLE MODIFICATION TO
REASONABLY ACCOMMODATE
INDIVIDUALS WITH DISABILITIES.
This position is not substantially exposed to adverse environmental conditions.
Posting Date:05/12/2021
Special Instructions to Applicants:Please attach the following 3 (PDF) documents to your online Employment Application:
(#1) Cover letter.
(#2) Resume.
(#3) “Other Document” – the names and contact information of three professional references (pdf doc).
Organization
The University of Rhode Island
Founded in 1892, this land and sea grant university is the flagship public research institution in Rhode Island, enrolling more than 14,500 undergraduate students and 2,000 graduate students.
Thinking big
URI is home to some of today’s leading innovators, discoverers, and creative problem solvers and is known regionally and worldwide for its big ideas and pioneering research in such areas as environmental studies, neuroscience, biotechnology and life sciences, engineering, marine sciences, forensic sciences, pharmaceuticals, behavioral sciences, and public health promotion. A strong core of traditional academic disciplines provides the foundation for all specialized, professional, and applied areas of study. The University receives about $60 million annually in federal funding for research across 87 undergraduate and 70 graduate degree programs.
Motivated students, engaged faculty
Nearly 23,000 students applied for fewer than 3,300 openings in the 2017 freshman class, which boasts an average grade point average of 3.54. The 17 to 1 student/faculty ratio allows for personal attention and rewarding teaching experiences. Approximately 87 percent of faculty hold terminal degrees. In 2018 URI produced two Fulbright Scholars, five Boren Scholars, a Truman Scholar, and was named a one of the country’s top Gilman scholar-producing schools. URI’s commitment to diversity is demonstrated through its student body, with 43 states and 65 nations represented and 20 percent of students identifying as persons of color, a 65 percent increase since 2008.
Four campuses, one community
URI’s main campus is located on 1,248 acres in rural Kingston, where the campus core — including a quadrangle surrounded by handsome granite buildings — is listed on the National Register of Historic Places. Six miles from Rhode Island’s beaches, this campus is conveniently situated along the Boston to New York corridor. The University’s renowned Graduate School of Oceanography is located at the 165-acre Narragansett Bay Campus. The Alan Shawn Feinstein College of Education and Professional Studies brings higher education to downtown Providence. Nearby, the 133,000-square-foot Rhode Island Nursing Education Center includes unparalleled simulation labs. The W. Alton Jones Campus — 2,300 acres of forests, lakes, and farmland in West Greenwich — provides a secluded setting for academic research, environmental education, business meetings and special events.
Investing in the future
Since 2007, the University has invested $607 million in campus capital projects, including: a $150 million engineering complex, due to open in 2019; Brookside, another new apartment-style residence hall, 2019; a Welcome Center, 2018; the Rhode Island Nursing Education Center, 2017; Beaupre Center for Chemical and Forensic Sciences, 2016; and Avedisian Hall, home to the College of Pharmacy, 2012.
Expertise on demand
The University is home to several centers of expertise that tackle some of society’s most vexing challenges. The George & Anne Ryan Institute for Neuroscience brings multi-disciplinary research to bear on devastating brain diseases, such as ALS and Alzheimer’s. The Digital Forensics and Cyber Security Center supports state, national, and international public welfare through education, research, training, and service. The Business Engagement Center is the “front door” through which industry taps into research and training opportunities and assistance with intellectual property or technology issues. The R.I. Food Center brings URI’s agricultural roots to the 21st century as a resource for farmers, consumers, retailers, and others across the food industry
- Telephone
- 401-874-1000
- Location
-
80 Lower College Road
North Kingston
Rhode Island
02881
US
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