Description of Primary Duties:

The Admissions Counselor for Diversity Outreach and Recruitment represents Missouri State University at college fairs and high school/community college recruitment visits and counsels prospective students and their parents regarding admission requirements, academic programs, financial aid and scholarships, residence halls, student organizations and activities. Using professional judgment and established University admission policy, the Admissions Counselor for Diversity Outreach and Recruitment performs individual review of application documents of applicants in their territory who do not meet scale and/or core admission criteria, as well as applicants who have submitted the supplemental form and/or an appeal for admission as an exception, in order to make an admission decision and determine scholarship eligibility.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Assists the Coordinator for Diversity Outreach and Recruitment with the development and implementation of recruitment and communication strategies for underrepresented and out-of-state students that integrate with the overall recruitment plan for the University, operating within budget limits, completing tasks and assignments for strategic initiatives, and providing timely and relevant reports regarding measurable outcomes and goals.
2. Contributes to the achievement of University enrollment and recruitment goals and objectives by representing Missouri State University at college fairs and high school/community college recruitment visits; advising prospective students and their parents regarding admission requirements, academic programs, financial aid and scholarships, residence halls, student organizations, and activities; assisting with the development of marketing materials used for admissions and recruitment; responding to written, phone, email, and in-person inquiries; meeting with visiting students and parents; making formal presentations and planning activities and events, both on and off-campus, for prospective students/families and high school counselors.
3. Develops and implements recruitment and communication strategies designed to increase the number of students enrolling from an assigned territory, plans and implements successful recruitment events and high school visits, analyzes the recruitment plan for the assigned territory, and exercises fiscal responsibility in using budget resources related to travel expenses.
4. Performs individual review of application documents of applicants in their territory who do not meet scale and/or core admission criteria, as well as applicants who have submitted the supplemental form and/or an appeal for admission as an exception, in order to make an admission decision and determine scholarship eligibility.
5. Engages with internal and external diversity-related organizations and government agencies that support the University’s diversity strategy and assists in the development of internal networks and in providing effective means of communicating diversity initiatives throughout the University.
6. Assists with the Multicultural Student Scholarship program and networks with multicultural alumni.
7. Develops project timelines and utilizes customer relationship management (CRM) software to track outcomes of assigned programs of interest and events, compiles reports based on established targets for the assigned recruitment territory and key programs of interest, and analyzes institutional recruitment data as well as data from testing services to target recruitment efforts for successful enrollment outcomes.
8. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
9. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses required by the Admissions Coordinator for Diversity Outreach and Recruitment.
10. Assists with meeting enrollment, recruitment, and student service objectives of the University by performing other essential duties and responsibilities as assigned.