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Manager, Marketing and Advertising

Employer
University of Rhode Island
Location
Kingston, Rhode Island

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Institution Type
Four-Year Institution

Job Details

Assist the Assistant Director of Brand Marketing and Advertising in all marketing and advertising initiatives for the University of Rhode Island. Identify marketing challenges and opportunities and recommend strategies for marketing University wide efforts that serve to enhance and strengthen the reputation of the University among its internal and external stakeholders. Coordinate market research activities, and monitor marketing and branding activities University-wide to ensure coordination of efforts.

Work with web and online programs staff to define and create objectives, strategies and execute associated tactics to support the URI online initiative. Deliverables to include full marketing strategy, integrated marketing plan and timely execution of deliverables and analysis of campaigns. Coordinate market research activities for the University’s growing online program offerings. Serve as a member of the marketing communications team and work directly for the University’s Assistant Director of Brand Marketing and Advertising. Coordinate and execute a community relations and outreach plan to market online programming opportunities in the business and industry sectors.

Visit the URI jobs website at: https://jobs.uri.edu to apply and view more complete details for job posting (SF01053).

Please attach the following 3 (PDF) documents to your online Employment Application: (#1) Cover letter. (#2) Resume. (#3) Other – References – the names and contact information of three professional references.


APPLICATION DEADLINE: This is an open until filled search. First consideration will be given to applications received by June 2, 2021. Second consideration may be given to applications received by June 23, 2021. Applications received subsequent to second consideration date (June 23, 2021) may not be given full consideration.

 

Applications must be submitted online only.

The University of Rhode Island is an AA/EEOD employer. Women, persons of color, protected veterans, individuals with disabilities, and members of other protected groups are encouraged to apply.

Organization

The University of Rhode IslandURI Picture 1

Founded in 1892, this land and sea grant university is the flagship public research institution in Rhode Island, enrolling more than 14,500 undergraduate students and 2,000 graduate students.

Thinking big
URI is home to some of today’s leading innovators, discoverers, and creative problem solvers and is known regionally and worldwide for its big ideas and pioneering research in such areas as environmental studies, neuroscience, biotechnology and life sciences, engineering, marine sciences, forensic sciences, pharmaceuticals, behavioral sciences, and public health promotion. A strong core of traditional academic disciplines provides the foundation for all specialized, professional, and applied areas of study. The University receives about $60 million annually in federal funding for research across 87 undergraduate and 70 graduate degree programs.

Motivated students, engaged faculty

Nearly 23,000 students applied for fewer than 3,300 openings in the 2017 freshman class, which boasts an average grade point average of 3.54. The 17 to 1 student/faculty ratio allows for personal attention and rewarding teaching experiences. Approximately 87 percent of faculty hold terminal degrees. In 2018 URI produced two Fulbright Scholars, five Boren Scholars, a Truman Scholar, and was named a one of the country’s top Gilman scholar-producing schools. URI’s commitment to diversity is demonstrated through its student body, with 43 states and 65 nations represented and 20 percent of students identifying as persons of color, a 65 percent increase since 2008.

Four campuses, one community

URI’s main campus is located on 1,248 acres in rural Kingston, where the campus core — including a quadrangle surrounded by handsome granite buildings — is listed on the National Register of Historic Places. Six miles from Rhode Island’s beaches, this campus is conveniently situated along the Boston to New York corridor. The University’s renowned Graduate School of Oceanography is located at the 165-acre Narragansett Bay Campus. The Alan Shawn Feinstein College of Education and Professional Studies brings higher education to downtown Providence. Nearby, the 133,000-square-foot Rhode Island Nursing Education Center URI Picture 2includes unparalleled simulation labs. The W. Alton Jones Campus — 2,300 acres of forests, lakes, and farmland in West Greenwich — provides a secluded setting for academic research, environmental education, business meetings and special events.

 

Investing in the future
Since 2007, the University has invested $607 million in campus capital projects, including: a $150 million engineering complex, due to open in 2019; Brookside, another new apartment-style residence hall, 2019; a Welcome Center, 2018; the Rhode Island Nursing Education Center, 2017; Beaupre Center for Chemical and Forensic Sciences, 2016; and Avedisian Hall, home to the College of Pharmacy, 2012.

 

Expertise on demand

The University is home to several centers of expertise that tackle some of society’s most vexing challenges. The George & Anne Ryan Institute for Neuroscience brings multi-disciplinary research to bear on devastating brain diseases, such as ALS and Alzheimer’s. The Digital Forensics and Cyber Security Center supports state, national, and international public welfare through education, research, training, and service. The Business Engagement Center is the “front door” through which industry taps into research and training opportunities and assistance with intellectual property or technology issues. The R.I. Food Center brings URI’s agricultural roots to the 21st century as a resource for farmers, consumers, retailers, and others across the food industry

Company info
Telephone
401-874-1000
Location
80 Lower College Road
North Kingston
Rhode Island
02881
US

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