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Assistant Director - Athletic Media Relations

The University of Tennessee, Knoxville
Knoxville, TN
Closing date
May 25, 2021

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Institutional & Business Affairs, Athletics
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Job Details

Assistant Director - Athletic Media Relations

Regular Full-time, Market Range 09

Using a multi-disciplined approach, this position coordinates and disseminates information concerning  University of Tennessee Athletics programs and communicates information to media and other groups such as alumni, letterwinners, faculty, students, prospective students and fans. This position establishes relationships with local and national media in an effort to generate positive publicity for the University of Tennessee.

Job Functions/Responsibilities:

This position's primary  responsibility is to serve as the primary media relations contact for multiple Tennessee athletic programs, serving as liaison between the athletic department and media, general public and university community. This individual is responsible for developing and executing a publicity and social media strategy for their assigned sport(s). They must collaborate closely with local, regional and national media outlets—as well as Tennessee’s VFL Films and 151 Creative staffs—to pitch and execute story ideas promoting teams and individual student-athletes and staff members. 

One of this position's primary sports will be Tennessee's tradition-rich swimming and diving program.

Ensure accurate and up-to-date information on their assigned sport(s) is available daily via Internet ( and social media platforms for sport(s) as assigned.

Manage media relations logistics associated with their teams' respective athletic events. For competition events away from home, this individual may travel with the team and execute their responsibilities at the competition site. Thus, this individual must be willing to work/travel on nights and weekends, and should be available to work home football games when the fall sports schedule allows.

For all competition events that feature a live broadcast, this individual is responsible for the production of a thorough and up-to-date "game notes" package that is used by broadcasters to prep for the event. 

Other duties as assigned, such as assisting colleagues at other sports' competition events when their availability allows (while not currently planned, sport-specific responsibilities may change from year to year).

For applicants currently working with an active spring sport, we can be flexible on the start date for this position.



Bachelor's degree required preferably in journalism, communications, public relations or sports management.

Master's degree preferred in journalism, communications, public relations or sports management.

Required level/type of experience:

At least one year of previous experience in an NCAA Division I media relations/communications office, professional sports franchise, or comparable work environment. 

Preferred level/type of experience:

It’s preferable that this individual have previous experience as a primary sport contact at the Division I or professional sports level.

Preferred knowledge, skills, and abilities:

Preferred abilities include 1) the ability to create compelling and engaging, live social media content; 2) advanced operational knowledge of PC and Apple computers; 3) basic video-editing skills and basic HTML coding ability.


This individual must possess a demonstrated ability for strategic thinking and strong public relations sensibilities. This individual also must possess strong writing and verbal communications skills. Certain technical knowledge is required, including demonstrated experience with Adobe InDesign, Microsoft Word, Adobe Photoshop, SIDEARM and The Automated Scorebook (Stat Crew) and Genius statistical software. A broad working knowledge and familiarity with NCAA and SEC rules also is required.

Job: Other Professional
Primary Location: US-Tennessee-Knoxville
Organization: Publicity Director
Schedule: Full-time
Job Posting: May 10, 2021, 3:30:22 PM


Working at The University of Tennessee, Knoxville

Founded in 1794, the University of Tennessee is one of the nation’s oldest and most storied public universities. Based in Knoxville, Tennessee’s flagship land-grant institution includes the statewide Institute of Agriculture and the Space Institute in Tullahoma. The university embodies excellence in teaching, discovery, scholarship, research, creative activity, outreach, and engagement. Known as the Volunteers, we lead with a spirit of selflessness, empathy, and courage, and strive to be champions for diversity, equity, and inclusion

UT Knoxville is a Research 1 university with 11 academic colleges and more than 900 programs of study. With an enrollment of more than 30,000 students, our academic programs are repeatedly ranked top in their class. The university co-manages Oak Ridge National Laboratory, the country’s most prominent national lab, driving innovation in advanced manufacturing and materials, national security, and more. We are closely connected with our communities through outreach and extension efforts across Tennessee and through partnerships with non-profits, corporations, and industries—regionally, nationally, and around the globe.

The city of Knoxville is nestled in the foothills of the Great Smoky Mountains. The modern, thriving community is surrounded by gorgeous lakes and hundreds of miles of walking, hiking, and biking trails. Situated along the banks of the Tennessee River, our beautiful features an eclectic music scene, internationally recognized festivals, unique restaurants, and a robust offering of diverse cultural activities. Knoxville is located within a day’s drive of Atlanta, Nashville, Asheville, Charlotte, Louisville, Cincinnati, Memphis, Chicago, and Washington D.C.

Knoxville and the surrounding counties have a population of more than 850,000 people. The region houses many leading corporations and organizations, including Oak Ridge National Laboratory, Pilot/Flying J, the Tennessee Valley Authority, and Regal Cinemas, along with HGTV, Food Network, and other networks owned by Discovery Inc.

As a member of the UT family, you will be surrounded by top-notch faculty, staff, and students from around the world. You will be part of a diverse campus community that is passionate about changing the world and cheering for the Vols on game day.

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