CHIEF MARKETING OFFICER, Questrom School of Business, Marketing & Communications

Tracking Code0117 Job Description

As the brand steward for Boston University Questrom School of Business, the Chief Marketing Officer (CMO) works closely with the Dean, school leadership team, and university marketing and communication leaders to design, execute, and assess marketing and communications strategies and plans that build Questrom's global visibility and brand reputation in support of the school's strategic goals. This work is done within the context of both the Boston University and the Questrom brands. The CMO is a member of the leadership team and reports directly to the Dean of Questrom School of Business and has the following major responsibilities:

• Create and lead an integrated marketing and branding strategy for the School
• Design and oversee incremental $2 million reputation and brand building marketing campaign
• Lead advertising, marketing, and brand building for a robust program portfolio of 10 programs spanning undergraduate, graduate, and doctoral levels
• In partnership with edX and Boston University, co-create and co-lead global advertising and marketing initiatives relating to the BU Questrom Online MBA at scale
• Create and lead recruitment and brand advertising for executive education offerings
• Manage brand building and stakeholder engagement for a portfolio of three Questrom research institutes (Human Resource Policy Institute and its Center for Diversity, Equity & Inclusion; Susilo Institute for Ethics in the Global Economy, with focus areas in impact investment and measurement (the IMAP program), business ethics, and corporate strategies for social impact); Digital Business Institute, with focus areas in digital platforms, fintech, digital health, and digital marketing).
• Manage brand building collaborations with BU-wide Institutes: Innovate@BU, Sustainability Research Institute (IMAP); and Institute for Health Systems Innovation & Policy (IHSIP)
• Strategy, content creation, and oversight of the Insights@Questrom digital platform hub, in collaboration with Questrom's public relations partners
• Development and oversight of external partnerships in media, advertising, and public relations
• As a member of the Questrom Leadership team, engage in Questrom strategic planning processes as well as routine problem-solving and management
• Management of staff of 6 (writer, graphic designer, brand/content, web, project management, social media manager) including hiring and onboarding of 4 open staff positions

The Questrom School of Business believes that the cultural and social diversity of our faculty, staff, and students is vitally important to the distinction and excellence of our research and academic programs. To that, we are especially eager to have join our ranks a colleague who supports our institutional commitment to ensuring BU is inclusive, equitable, diverse, and a place where all constituents can thrive. The Questrom School of Business seeks to continue diversifying our faculty, student and staff ranks, recognizing that diversity of experience and thought deepens the intellectual endeavor.

Required Skills

• A minimum of ten years of marketing and communications work experience
• Leadership roles with demonstrated impact against strategic goals, ideally in strong-branded organizations
• Master's degree in business or related sub-field; MBA preferred
• Demonstrated expertise in brand strategy, new media technologies, and integrated digital and print marketing strategies
• Excellent administrative, analytical, communication, interpersonal, managerial, and problem-solving skills
• Ability to think strategically and creatively and lead complex initiatives that affect and involve multiple internal and external stakeholders
• Ability to build strong partnerships
• Strong collaboration, persuasion, and consensus-building skills
• Commitment to diversity, with demonstrated impact
• Demonstrated competency in inclusive leadership, including ability to work effectively with individuals from different backgrounds
• Ability to manage highly sensitive information

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.

Job Location BOSTON, Massachusetts, United StatesPosition TypeFull-Time/Regular