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Data Analytics Manager, Digital Strategy

Employer
Emerson College
Location
Boston
Closing date
Jul 1, 2021

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Job Details



Data Analytics Manager, Digital Strategy
Target Hire Date
08/16/2021 - 2 months to go
Join our community and experience Emerson College!

Looking for a collaborative and inclusively focused data strategist to create and optimize the College's digital campaigns for maximum success.

Position Purpose: Provide ongoing analysis of digital campaign effectiveness through data analysis and effective cross-team partnership in service of the College's Enrollment and Institutional Advancement Goals. You will devise and monitor digital marketing campaign data to maximize returns, inform strategic decisions on current and future campaigns, and ensure we stay at the forefront of digital strategy by evaluating non-traditional, established, and emerging digital platforms.

Your Team: Communication, Marketing, and Digital Services Department

Key Partner Teams: Marketing, Enrollment, Graduate Studies, Undergraduate Studies, Professional Studies, Institutional Advancement

Your Key Responsibilities:
  • Create, execute, manage, and optimize Search Engine Marketing (SEM) and paid social campaigns to increase lead generation, deposits, and enrollments, and course registrations across undergraduate, graduate, and professional programs in collaboration with many departments across the College.
  • Develop and execute paid digital campaigns that support and advance the College's fundraising goals through collaboration with the Institutional Advancement division.
  • Track and analyze performance metrics related to all digital efforts to optimize campaigns and inform digital strategy.
  • Develop custom analytics reporting for key stakeholders.
  • Manage the College's internal and external search engine optimization (SEO) initiatives, with a focus on continually improving ranks and returning relevant results.
  • Develop and advise on paid digital campaigns for other internal clients.
  • Serve as the primary relationship manager/liaison between Emerson and its digital marketing agency partners.


Your Other Responsibilities:
  • Manage established institutional digital marketing channels and analytics accounts.
  • Partner with Marketing and Communications to monitor the ever-evolving digital landscape for new opportunities for brand exposure, engagement, and targeted messaging.
  • Collaborate with Design and Content (copy, photo, and video) teams to ensure all creative is on-message and on-brand.
  • Co-manage the digital strategy budget, reconciling spend with internal clients.
  • Serve as the Web & Digital services representative on the Social Media Committee, advising that group on digital marketing trends to assist in developing and evolving the College's central social media strategy.
  • All other duties as assigned.


Your Qualifications:
  • Bachelor's degree or equivalent experience in Marketing, Data Analytics or comparable field
  • 5+ years experience in digital marketing and analytics
  • Prior experience creating and optimizing digital marketing campaigns through a variety of search and social media
    platforms and formats (video, display, search, social)
  • Prior experience devising and executing SEO
  • Strong background in data analytics, segmentation, and reporting
  • Ability to work with diverse teams and multi-department projects
  • Attention to detail
  • Excellent ability to communicate with multiple parties


You'll be preferred if you have:
  • Master's degree in Digital Marketing or Data Analytics
  • 2-4 years of progressive project management experience
  • Prior experience managing paid digital media strategies for a Higher Education institution
  • Prior experience with digital fundraising and student recruitment strategies
  • Ability to build relationships with internal clients


Work Environment:
  • Typical office environment
  • Ability to sit or stand for long periods
  • Ability to concentrate for long periods of time


Grade of Position: A17E

Scheduled Weekly Hours: 36.25

Hiring Range: $73,550.00 - $77,100.00

This position will be exclusively represented by the Service Employees International Union (SEIU), Local 888 for purposes of wages, hours and other terms and conditions of employment.
To apply, please visit: https://emerson.wd5.myworkdayjobs.com/en-US/Emerson_College_Staff/job/Boston-Campus/Digital-Strategy---Analytics-Manager_JR002420

About Us
Emerson College is the nation’s only four-year institution dedicated exclusively to majors in communication and the arts in a liberal arts context. Its main campus is located in the center of the dynamic multicultural city of Boston, in close proximity to major publishing houses, arts institutions, and research centers. The college also has campuses in Los Angeles and the Netherlands. Emerson College enrolls over 4,300 graduate and undergraduate students from more than 70 countries and all 50 states.

Diversity Statement
Emerson College believes diversity enriches the educational experience by providing students with the opportunity to learn from individuals who may have different backgrounds, experiences, and perspectives. Engagement with diversity in the curriculum, in our co-curricular offerings, and all other aspects of the College enhances the personal and intellectual growth of all members of our campus community. Emerson is committed to strengthening communities, including our workplace, by fostering the development of the intercultural competencies necessary for meaningful citizenship in an increasingly complex, pluralistic society. Emerson College does not discriminate on the basis of sex/gender in its educational programs or activities. Emerson has designated the Associate Vice President, Title IX, and Clery Coordinator to respond to inquiries regarding the College Sexual Misconduct Policy. The Title IX Coordinator may be reached at 8 Park Plaza, Transportation Bldg, Room 230 Boston, MA 02116; Telephone: 617-824-8999; email: [email protected]

Annual Clery Report
In accordance with the federal Clery and Campus SaVE Acts, Emerson College commits to providing all current and prospective students and employees with access to the annual campus security reports for each of our campuses. This report may be accessed from the Emerson College Police Department website.

Grade Ranges
Information on Emerson College staff grade range





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Located in Boston, Massachusetts, opposite the historic Boston Common and the Commonwealth's State House, in the heart of the city’s Theatre District and bordering its Chinatown neighborhood, Emerson College educates individuals who will solve problems and change the world through engaged leadership in communication and the arts, a mission informed by liberal learning.

Emerson College is the nation’s only four-year institution dedicated exclusively to majors in communication and the arts in a liberal arts context. Its main campus is located in the center of the dynamic multicultural city of Boston, in close proximity to major publishing houses, arts institutions, and research centers. The college also has campuses in Los Angeles and the Netherlands.The College has 5,100 undergraduates and graduate students from  58 countries and all 50 states.

For more information, visit www.emerson.edu.

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