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Communications Specialist

Employer
University of Massachusetts Dartmouth
Location
North Dartmouth, MA

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing, Technology, Multimedia & Audiovisual
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details

Job no: 507840
Work type: Staff Full Time
Categories: Other Staff Positions

OFFICIAL JOB TITLE: Communications Specialist

DIVISION: University Advancement

DEPARTMENT: University Marketing

BARGAINING UNIT STATUS: ESU, Cat. 13

FLSA STATUS: EXEMPT

EEO STATUS: 33

JOB CODE: 2840

REPORTS TO: Assistant Vice Chancellor for Marketing & Communications

MINIMUM STARTING SALARY: ESU Salary Ranges

SUPERVISES: Student employees as assigned.

SUMMARY PURPOSE OF POSITION:

As an integral member of the University Marketing team, the Communication Specialist supports the University’s marketing and branding strategy across the University and serves as the communications liaison for various colleges, departments and external constituents. The Communication Specialist works independently and within a team environment to research, write, edit, and review stories and content for web, print, online communications, and social media with the main focus of supporting enrollment. Works with students, faculty, staff, alumni, and external audiences to create content that will be used in a variety of media including, but not limited to web, social media, email communications, publications, advertising, and recruiting. In addition, follow the University's best practices to build and/or support student academic success and retention, and assist in meeting strategic objectives for persistence and timely graduation of all the student population.

EXAMPLES OF PRIMARY DUTIES AND RESPONSIBILITIES:

  • Researches, writes, reviews and edits strategic communications for various media that support the university brand, marketing, recruitment and public relations efforts including content printed marketing materials, digital ads, emails web pages, social media, newsletters, video scripts and other communications.
  • Functioning as a marketing liaison, works closely with college(s) to identify communications needs.
  • Makes marketing communications recommendations to colleges and initiates requests across marketing channels by working directly with marketing team members, ensuring client satisfaction and marketing effectiveness.
  • Working closely with campus constituents, develops creative briefs and communication plans.
  • Utilizes the university web content management system to maintain current and accurate content for campus constituents, primarily colleges.
  • Ensures accurate and consistent college-specific messaging and program information across marketing channels. This includes photos, videos, and other digital assets.
  • Manages, develops and implements marketing projects to ensure on-time, on-budget production and delivery of projects.
  • Working with Marketing team members, analyzes marketing channels (web, email, print) and identify opportunity or need for communications. Makes recommendations to college/department and to AVC for marketing.
  • Liaisons with external constituents to development communications that support university activities.
  • Identifies opportunities for press releases and coordinates with Public Affairs on logistics. Based on need, write press release.
  • Coordinates communications for conferences and public events.
  • Develops content and strategy for social media channels for various campus clients. Coordinates with campus social media account managers to ensure consistent and accurate messaging.
  • Researches the latest topics, trends and best practices for successful marketing strategies to enhance recruitment and brand awareness; communicate findings to university marketing staff.
  • Works with the Photographics department to plan photo shoots and secure images for projects.
  • Participates in other related groups, committees and panels.
  • Performs other duties as assigned.

    • MINIMUM QUALIFICATIONS:

    EDUCATION: Bachelor’s degree in Marketing, Communications, English, Professional Writing or related field.

    EXPERIENCE: Demonstrated (over three years) professional writing and editing experience for print, web, and social media with messages aimed at internal and external university audiences. Demonstrated experience managing projects from concept through final execution. Demonstrated experience working in collaboration with individuals and groups to accomplish strategic brand communication goals. Demonstrated experience in multitasking, and in managing simultaneous projects with successful, timely completion.

    OTHER: Evening and weekend hours as required.

    Occasional travel is required to attend off-campus media events and presentations.

    KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

  • Excellent writing, editing and proofreading skills across a variety of media.
  • Ability to “speak to the audience”, effectively communicating to undergraduate, graduate, and other audiences.
  • Advanced understanding of integrated marketing communications and how to effectively translate brand messages across various mediums.
  • Excellent verbal, interpersonal, and presentation skills to effectively communicate with internal and external audiences.
  • Ability to lead and work in a team environment.
  • Strong initiative to develop creative approaches and solutions to problems.
  • Ability to handle multiple projects independently.

    • PREFERRED QUALIFICATIONS:

  • Three or more years of communication experience in the field of education.
  • Experience developing creative briefs or communications plans.
  • Strong skills social media, digital advertising, and e-mail marketing.
  • Experience assisting the production of digital media, i.e. social media, digital advertising, videography and photography.
  • Graduate degree

    • Applicants must be authorized for employment in the U.S. on a full-time basis. Employment-based visa sponsorship not available.

    To apply please submit a letter of interest, current resume, and the contact information for three professional references.

    The deadline for INTERNAL applicants is May 19, 2021. The review of applications will begin May 24, 2021.

    Advertised: 05 May 2021 Eastern Daylight Time
    Applications close:

    Organization

    Located on the Massachusetts south coast, only a short drive from Cape Cod, Providence and Boston, the University of Massachusetts Dartmouth has been ranked among the top northern public universities by U.S. News and World Report. The quality of life on the south coast of Massachusetts is rich with cultural attractions, beautifully preserved and restored historic districts, museums, live theatre and an excellent educational system. Recreational opportunities include boating, beaches, rivers, golf courses, camping grounds, beautiful state parks, waterfront parks and a new zoo.

    UMass Dartmouth offers a broad range of baccalaureate and graduate degrees vital to the economic, social and cultural wellbeing of the region. It has an enrollment of over 9,200 students in over 40 undergraduate and 36 graduate programs (including 11 at the Ph.D. level) offered by the College of Arts and Sciences, the Charlton College of Business, the College of Engineering, the College of Nursing, the College of Visual and Performing Arts and the School for Marine Science and Technology. The main campus was designed by the eminent architect Paul Rudolf and is located on 710 acres in North Dartmouth. Other university sites include theCenter for Marine Science and Technology on the waterfront in New Bedford, the Advanced Technology and Manufacturing Center in Fall River and the Star Store Center for the Arts in New Bedford. 

    While retaining its commitment to excellence in undergraduate education, UMass Dartmouth has increased dramatically its research and outreach activities during the past ten years. R&D spending has increased in the last five years from $20.1 million to $25.6 million and the university has established centers in Policy Studies, Portuguese Studies & Culture, Business Research, Marine Science &Technology and Indic Studies to significantly expand its research and public service activities in ways that meet regional needs but have global impact.

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