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Graduate and Professional Enrollment Marketing Manager

Employer
Case Western Reserve University
Location
Cleveland, Ohio
Closing date
Jul 5, 2021

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Administrative Jobs
Institutional & Business Affairs, Admissions & Enrollment, Other Institutional & Business Affairs Jobs
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Job Details

Graduate and Professional Enrollment Marketing Manager

Join a high-performing marketing team at Case Western Reserve University! The Graduate and Professional Enrollment Marketing Manager is part of a central team that manages enrollment marketing for graduate and professional programs across the university. This individual will be responsible for working closely with colleagues in University Marketing and Communications and collaborating with stakeholders throughout the university.

This position is responsible for developing marketing strategies to raise awareness of programs’ distinctive strengths and engage prospective students. The marketing manager will draft content and work closely with UMC colleagues to produce creative assets, manage communication and work flows, monitor results and make data-informed adjustments to enhance engagement and impact.

ESSENTIAL FUNCTIONS

  1. Develop a schedule for communication of different messaging, determine appropriate communications vehicles (including print, email, landing page and website optimization, digital advertising and retargeting), develop content and design and distribute. Manage each stage of the process to ensure timely completion of creative and visually appealing communications that align with marketing strategy. (30%)
  2. Work with the Senior Director and key stakeholders to prioritize programs, identify distinctive strengths and establish marketing goals for programs. Develop strategies, key messaging and tactics for each program; monitor results of individual outreach, consult with Sr. Director to adapt strategies and messaging as needed; and provide progress reports to team and stakeholders. (25%)
  3. Participate in the conception and execution of marketing content (including writing copt, selecting images and contributing ideas and feedback on design (20%)
  4. Using analytics and stakeholder insights, adapt content and/or communications vehicles as needed to enhance engagement. (15%)
  5. Research practices and outcomes of programs’ leading competitors; assess existing efforts in the context of best practices among comparable programs; identify opportunities to attract and engage additional prospective students. (10%)

CONTACTS

Department: Frequent contact with UMC staff and leadership

University: Regular contact with school and unit leaders; occasional contact with institutional officials, faculty, staff, students and alumni.

External: Occasional contact with university Institutional partners, vendors and professional peers.

Students: Little to no interaction with students.

SUPERVISORY RESPONSIBILITY

No supervisory responsibility

REQUIRED SKILLS

  1. Demonstrated ability to build relationships and establish credibility among colleagues and stakeholders.
  2. Demonstrated ability to work successfully with CRM systems, Google products (including Data Studio, Google Analytics, and Google Tag Manager) and related digital marketing tools.
  3. Demonstrated ability to manage digital marketing initiatives involving SEM, SEO, PPC and display advertising.
  4. Demonstrated ability to develop, execute and monitor enrollment marketing campaigns with exceptional creativity, quality and success in achieving metrics aligned with program objectives.
  5. Demonstrated ability to balance and prioritize multiple projects at once, meet deadlines and readjust projects as needed based on available resources and time-sensitive and shifting priorities.
  6. Demonstrated ability to work independently while also seeking guidance and provide essential, timely updates to supervisor and colleagues.
  7. Ability to meet consistent attendance.
  8. Ability to interact with colleagues, supervisors and customers face to face.

QUALIFICATIONS

Experience: At least five years of digital marketing experience in marketing and communications roles that include developing and executing campaigns with significant digital elements and clear performance objectives. Experience in enrollment marketing (including use of CRM systems) required; experience in graduate and/or professional enrollment marketing preferred. Demonstrated experience with Salesforce CRM, in particular Marketing Cloud and Slate, preferred.

Education/Licensing: Bachelor’s degree in a relevant discipline; advanced degree preferred.

In addition to completing an online application, please attach a resume and cover letter. No relocation assistance provided. Position is based in Cleveland, Ohio.


Apply: https://case.edu/hr/careers

In Employment, as in education, Case Western Reserve University is committed to Equal Opportunity and Diversity. Women, veterans, members of underrepresented minority groups, and individuals with disabilities are encouraged to apply.

Organization

Working at Case Western Reserve University

Case Western Reserve University is among the nation's leading research institutions. Founded in 1826 and shaped by the unique merger of the Case Institute of Technology and Western Reserve University, Case Western Reserve is distinguished by its strengths in educationresearch, service and experiential learning. Located in Cleveland's University Circle, we offer nationally recognized programs in the arts and sciencesdental medicineengineeringlawmanagementmedicinenursing and social sciences.

Student enrollment exceeds 9,800 students, forty percent of whom are undergraduatesFacultyand students hail from more than 90 countries, with academic interests that reach every region of the world. Case Western Reserve, with the support of individuals, corporations and foundations, aids nearly 100 designated research centers.

As a service-oriented institution dedicated to civic leadership, Case Western Reserve seeks individually and collectively to prepare our students to improve the human condition and to direct the benefits of discovery toward a better society. This effort is not limited to the university's classrooms, laboratories, librariesresidence halls and athletic fields, but includes partnerships with many other institutions. We build these partnerships believing that our ability to improve the human condition should begin in our own community.

Case Western Reserve University remains Ohio's top-ranked school among the nation's premier national universities, as ranked by U.S. News & World Report and is the only Ohio institution ranked in the top 50 nationally. We promote a culture of inquiry marked by rigor, creativity, curiosity, innovation, respect, sensitivity and open communication of ideas.

The university supports interdisciplinary partnerships in education and research with numerous faculty holding joint appointments in more than one Case Western Reserve school or department, as well as at neighboring institutions. These relationships launched many of the unique pairings of science, business and liberal arts into the centers and programs that enhance the undergraduate and graduate experience at the university. Our dual degree programs enrich the educational experience for those students who choose to balance the technical requirements of engineering or the sciences with a strong interest in the humanities.

With more than $375 million in research funding annually, the university attracts outstanding undergraduate and graduate students along with renowned faculty whose research has made significant contributions to the way we live and work. Case Western Reserve counts 15 Nobel laureates among our alumni and current and former faculty, including the first American scientist to ever receive the prize.

Our students' experiences in cultural institutions, clinics, social service agencies and industry are not viewed as “extra-curricular,” but create the learning experience that defines a Case Western Reserve education. The university's service programs in the Cleveland Municipal School District have impacted more than 145,000 students with more than 43 signature programs. The university has launched more than 580 community partnerships on the local, national and international levels. Annually the university sponsors Case for Community Day, an event where hundreds of Case Western Reserve employees and students lend their time and talent to targeted community development projects in the Greater Cleveland area.

Our alumni number more than 110,000 and constitute a “who's who” of every profession. Alumni represent one of the university's strongest resources, playing a vital role in campus life through their work as advisors, mentors, friends and advocates.

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