Manager of Marketing Communications

Job description

Requisition ID: req3152

Job Title: Manager of Marketing Communications

Department: Marketing & Communications Ops

Location: Columbus Campus

Employment Type: Administrator/Executive/Manager

Employment Status: Board Approved

Bargaining Unit: Non-Bargaining Unit

FLSA Status: Exempt

Compensation Type: Annual

Compensation Range: 58,522.00 - 58,522.00

Schedule: Monday - Friday, 8 am - 5 pm; may work some evenings and weekends as necessary.

 

Job Description: 

Manager of Marketing Communications

Diverse and talented marketing communicationsprofessionals are encouraged to apply for a Manager of Marketing Communicationsposition on the Marketing & Communications team at Columbus State CommunityCollege. The Manager of Marketing Communications will be responsible forsupporting marketing and communications outreach that tells the story of ColumbusState’s distinctive offer of smart, affordable, career-relevant pathways tohigh-quality higher education for all students at every stage of life and career.Reporting to the Director of Marketing, this individual will focus primarily onnew student recruitment marketing, while also supporting continuing studentcommunications and marketing needs of various partners across the College. Theideal candidate will be an experienced writer and communicator across multiplemarketing channels; have experience on a creative team collaborating with otherdesigners, writers, and content creators; be comfortable managing multipleprojects and timelines to deliver them within scope and budget; give andreceive feedback constructively; and, of course, be passionate about creativework! Accountability, collaboration, and ability to maintain strongrelationships with College colleagues are essential.

Who You Are:
You’re a strong writer and communicator whonaturally works across channels, especially in the web and digital spaces. You’readept at implementing marketing communications plans with lots of moving parts,always driving to deliver the right message to the right audience at the righttime.

You’re part copywriter, content creator, communicator,brand manager, task master and project manager who has experience working on anin-house creative team, and knows how to manage multiple projects end to end.

You’re as comfortable generating ideas as youare executing them from concept to completion collaboratively with yourcreative teammates. And you’re always looking for ways to innovate and improve.

You’re a relationship manager who serves as anextension of the Marketing and Communications division to engage Collegepartners, understand their needs, connect them back to marketing goals, andimplement solutions that serve both ends.

You’re an eagle-eye proofreader with outstandingcopywriting and copyediting abilities.

You’re kind, inclusive, authentic, professional,compassionate, savvy, reliable, and passionate about the mission of open-accesshigher education that empowers individuals, advances careers, keeps employerscompetitive, and strengthens our region.

What You’ll Do:
To perform this job successfully, an individualmust be able to satisfactorily perform each essential duty listed below.Reasonable accommodations will be made for persons with disabilities, coveredby the Americans with Disabilities Act, in accordance with its requirements.

Duties are numbered for convenience, and do notindicate order in terms of importance, frequency that the duty is performed, orthe amount of time spent on the duty.

Under the Gidance of the Marketing Director,

Marketing Communications Planning & Implementation – 35%
Collaborate with Admissions to implement recruitment marketing communications plans and outputs that build awareness among diverse audiences and drive enrollment. Assist in the brainstorming process, generate original, on-brand content for multiple marketing platforms, communicate effectively with target audiences, collaborate with graphic designers to manage layout and visual identity, and coordinate with web team to optimize conversions and integration with the web and digital platforms. Regularly assess messaging and other marketing outputs to ensure they communicate effectively with diverse audiences.

Writing & Content Creation – 35%
Create and edit original copy that is accurate, well-researched, on brand and on time. Assist in other aspects of the creative or research processes to create cohesive, accurate content for websites, social media, email, marketing materials, and other platforms. Actively engage in weekly Creative Team meetings. Constructively give and receive creative feedback on concepts, art, design, copy, brainstorming and idea generation for marketing campaigns, deliverables and opportunities. Review former campaigns and communications to ascertain areas of strength and weakness to continually improve outputs. Contribute to regular assessment of collateral, messaging and imagery to ensure our work authentically reflect College diversity, equity and inclusion goals. Actively participate in informing and implementing DEI strategic goals for marketing and communications.

Relationship and Brand Management – 20%
Collaborate with College partners to anticipate and respond to marketing requests with emphasis on new student enrollment and student retention and success. Meet with cross-functional partners to gather information and assess job requests, serving as the marketing, brand and writing expert who makes recommendations. Understand and articulate marketing goals to colleagues and partners to inform campaign objectives, understand audience, and create effective content for multiple marketing and communication channels. Ensure College name and image are projected according to brand standards and in a positive manner. Serve as the dedicated writer and Marketing liaison for various departments and on College committees.

Marketing Project Management – 10%
Coordinate with key partners and the Marketing & Communications team to ensure high-quality, effective content that’s on brand, connects with diverse and targeted audiences, and is integrated across media channels. Traffic and coordinate assigned jobs, including opening new jobs in department project database, scheduling kick-off meetings, creating timelines, and managing deadlines. Manage projects in order to deliver them on-brand, within scope and within budget throughout the project lifecycle. Work outside of normal office hours as necessary to meet workload demands.

Diversity, Equity & Inclusion – Ongoing
Develops and maintains strategic partnerships with diverse groups and communities. Help to ensure the College meets its responsibilities in identifying problem areas and systemic concerns while reporting complaints alleging discrimination. Take responsibility for creating a welcoming, inclusive, and productive work environment where all employees feel valued and able to contribute to their full potential, regardless of their differences.

 

Minimum Qualifications: Bachelor's degree in English, Journalism, Communication,Marketing, or related writing field and three to five years of experience as afull-time writer, marketing communications professional, or related role. Adiverse portfolio of work demonstrating an ability to write both short and longform copy to a variety of audiences for a variety of marketing channels is alsorequired. Experience implementing marketing and communication plans,  project management and hands-on experiencewith Content Management Systems in a higher ed setting preferred.

Preferred Qualifications: Experience in Higher Education is preferrd.

Additional Information:  Columbus State employees at all levels benefit from an engaging, collaborative, and supportive culture that rewards innovation and vision. We provide competitive compensation, comprehensive benefits, and professional development opportunities. We are dedicated to ensuring that the diversity of Columbus State faculty and staff reflects that of our students and region. We are proud to be a central part of a community that embraces differences and celebrates the many cultures, beliefs, and lifestyles that define Central Ohio.

 

 

 

Diversity Profile: University

 

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Job No:
Posted: 5/3/2021
Application Due: 8/1/2021
Work Type: Full Time
Salary: