Associate Director of Public Affairs for Admission Marketing and Communication

Job description

Job location: Claremont


Employment Type: Full-time
Posted data: 2021-04-29
Req: REQ-3006
Equal Opportunity and Nondiscrimination Statement                                    

In addition to its commitment to a harassment-free educational and working environment, the College is an equal employment opportunity employer. The College is committed to a policy of equal employment opportunities for all applicants and employees and complies with all applicable state and federal laws on the matter. The College does not unlawfully discriminate on the basis of race, color, religion, sex (including gender, pregnancy, childbirth, or related medical conditions), gender identity, gender expression, national origin, ancestry, age, physical disability, mental disability, medical condition or medical leave, marital status, sexual orientation, or any other category protected by law. The College also prohibits the harassment of any employee on any of these bases.

Location:

Claremont, CA

Job Posting Title:

Associate Director of Public Affairs for Admission Marketing and Communication

Job Details and Requirement:

BASIC FUNCTION

Claremont McKenna College seeks a skilled storyteller and savvy marketing and communications professional to coordinate and cultivate the Office of Admission and Financial Aid’s creative strategy for print and digital, with specific focus on social media, web, and email. Reporting to the Director of Publications and Strategic Initiatives, this position will serve as the primary liaison for marketing and communication efforts between the Office of Public Affairs and Communication and the Office of Admission and Financial Aid.

The Associate Director of Admission Marketing and Communication will combine nimble, high-impact editorial execution and visual dynamism with distinctive brand awareness for a selective, diverse, and evolving undergraduate market. This position is responsible for developing creative and informational content across channels with multiple audiences, and will serve as the lead for a bold, new web and digital admission strategy to support the College in its outreach and recruitment efforts. Candidates must have a passion for student engagement and an eye for combining personal narratives with mission-driven messaging for higher education.

DESCRIPTION OF DUTIES AND RESPONSIBILITIES:

ESSENTIAL FUNCTIONS:

Admission and Financial Aid Functions (80%)

  • Dedicated to serve as the primary writer, marketer and CMC brand enforcer for Admission and Financial Aid

  • Oversee and coordinate all print, web, and email marketing and communication channels in support of recruitment initiatives and goals

  • Develop a dynamic website strategy for the Office of Admission and Financial Aid, which results in a stronger brand and presence

  • Utilizing knowledge of prospective student metrics, manage, create, and maintain a multi-channel segmented and targeted communications strategy, with web and social media at the core and bolstered by print collateral such as brochures, postcards, promotional and event flyers, and informational office handouts

  • Under the guidance of the Associate Vice President for Admission and Financial aid, lead the Admission and Financial Aid operations staff in the design and implementation of integrated marketing efforts, including informational and recruitment-based emails and announcements, which promote the overall CMC brand.

  • Regularly attend meetings with both Admission and Financial Aid and Public Affairs and Communication staffs to learn about processes and opportunities for collaboration; direct and oversee separate meetings for relevant updates including members of both staffs.

  • Implement, review and enforce CMC branding and messaging standards, while meeting the overall goals of recruiting students, in all web, print and other Admission and Financial Aid communications.

  • Determine the prioritization of projects, including need for third-party vendors.

  • Oversee all design and video projects for Admission and Financial Aid.

  • Analyze trends and data to determine best practices and strategic application of targeted messaging across communications channels with a specific focus on prospective applicants and families.

  • Analyze and review effectiveness of strategic efforts on an ongoing basis with Admission and Financial Aid and compare to macro-data collected by Public Affairs and Communication teams to determine opportunities, gaps and necessary changes.

  • Work with Admission operation staff to learn about specific office tools like Slate to advance recruitment and engagement.

  • Monitor and update Admission web pages and Slate, as needed, with new content.

  • Attend and participate in admission-based events, including campus tours and off-campus outreach efforts, as needed.

CMC Public Affairs and Communications Functions (20%)

  • Identify, research, and write student, faculty, and campus life stories for dissemination through the web, print, email, and social media; work across and make connections within multiple campus departments to ensure representation and diversity of voice and student experiences.

  • Collaborate with Public Affairs staff, including photographer/videographer, and Office of Admission student social media team on marketing video projects.

  • Represent Admission and Financial Aid needs and projects in weekly Public Affairs and Communications meetings.

  • Coordinate communication synergies and editorial partnerships between Associate Vice President for Admission and Financial Aid and Director of Publications and Strategic Initiatives.

Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment.

The successful candidate will also be able to perform the following essential functions:

  • Ability to take and follow directions.

  • Ability to work cooperatively with others.

  • Ability to receive and respond appropriately to constructive criticism.

  • Ability to display a positive attitude.

  • Balance multiple tasks and priorities.

  • Performs other essential duties and tasks specific to the position.

QUALIFICATION STANDARDS:

EDUCATION: Bachelor’s degree in Business, Marketing, Communication, Journalism, Information Technology or related field, or equivalent combination of education and experience is required.

EXPERIENCE: A minimum of 5 years of relevant communications experience in higher education marketing, journalism, or related fields with increasing responsibility is required.

Experience with higher education processes, specifically in the admission space, and liberal arts colleges is highly desired. Experience with print, web, and email marketing and communication channels.

LICENSES: A valid driver’s license or equivalent means of reliable transportation to off-site meetings and events is required.

A valid driver’s license is required to drive College-owned vehicles and the ability to be insured under the College’s authorized driver’s policy.

REQUIRED KNOWLEDGE, SKILLS, and ABILITIES: Individual must possess knowledge, skills, and ability to be able to successfully perform the essential functions of the position, or be able to explain or demonstrate how the essential functions will be performed, with or without reasonable accommodation, using some other combination of knowledge skills and abilities.

  • Deploy professional skills in communications management, including strong writing, editing, and proofreading, to best promote the College’s strategic interests.

  • Must be able to understand and effectively communicate the culture, mission, and history of the College’s liberal arts environment.

  • Demonstrate effective, accurate, and clear communication with excellent verbal, written, interpersonal, reading, phone, and customer service skills.

  • Follow all written and verbal instructions, asking questions as needed for clarification of projects/tasks/duties/assignments.

  • Operate computers proficiently with basic Microsoft Office software (such as Word, Excel, Outlook) and associated professional software. Use assigned technology/devices/equipment to achieve annual goals and maintain confidentiality. Handle all activities and highly confidential information with patience, discretion, good judgment, courtesy, and tact while working with people from a wide variety of backgrounds.

  • Strong project management skills, with the ability to prioritize and perform multiple projects/tasks, meet deadlines/timelines, respond to others in a timely manner, and work both independently and as a collaborative member of the College with a high standard of integrity and ethics, in support of the College’s strategic vision and the division’s/department’s annual goals.

  • Knowledge of print and social media, graphic design and video production.

  • Strong analytical skills. Ability to analyze and review effectiveness of strategic initiatives, perform gap analysis and make any recommendations for change.

  • Use exceptional organizational and time management skills to effectively complete work with accuracy and a keen attention to detail in fast paced environment.

  • Ability to work holiday, weekend, and evening hours.

OTHER:

HOURS: The regular hours for this full time position are 8:00 a.m. to 5:00 p.m., Monday – Friday. Holiday, weekend and evening work hours will be required. Travel may be required. Regular hours may vary and exceed 40 hours per week, due to needs of the College or division. This is a 12 month position.

CLASSIFICATION AND STATUS:

This is a regular, full-time exempt position.

This is a benefits-eligible position.

Supervisor – AB1825: No

Mandatory Reporter – CA Penal Code: No

The person holding this position is considered a mandated reported under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in Claremont McKenna College policies, procedures.

Responsible Employee – Title IX: Yes

Campus Security Authority – The Clery Act: Yes

A CSA is a key partner in helping the College comply with the requirements of the federal Clery Act, the goal of which is to provide information about safety and crimes on campus. Because crimes are often reported to employees who are not law enforcement or campus safety officers, the Clery Act obligates the College to identify who on our campus is likely to receive such reports and inform them of this role and responsibility and train them on what to do with that information. As a result of this designation, upon hire, and periodically thereafter, you are required to take the Clery Act training course. Such online course will be assigned to you and will need to be completed within the first six months of your employment.

Required On-site or Remote Personnel

During an emergency, required on-site or remote Personnel provide services that relate directly to the health, safety, and welfare of the College, ensure continuity of key operations, and maintain and protect College properties.

On-site Personnel are expected to come to work in emergency situations unless they are specifically excused by their departments. On-site Personnel are required to report to Campus to perform required function.

Remote personnel can continue operations without physically reporting to campus.

Is this position:

On-Site No

Remote Yes

IPEDS Category Job Code: 27-0000 Arts, Design, Entertainment, Sports and Media Occ

PHYSICAL REQUIREMENTS: Light (up to 20 lbs.)

SUPERVISORY RESPONSIBILITY: None

GROOMING AND APPEARANCE: The Claremont Colleges seek to maintain a neat and professional image at all times.

BACKGROUND CHECK: The successful candidate will be required to undergo a full consumer background check. Certain positions will require the successful completion of a post-offer physical agility test. Employment is contingent on the satisfactory results of the aforementioned, in addition to compliance with requirements cited in this job description.

ADA/OSHA: This job description defines the essential or fundamental job duties of this position. It is assumed that employees hired for this position can perform the essential functions of this job without imposing risk of substantial harm to the health or safety of themselves or others. It may also include marginal functions, generally defined within Title 1 of the Americans with Disabilities Act (ADA) and the Occupational Safety and Health Administration (OSHA). Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.

DISCLAIMER: This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this position. Duties and responsibilities can change and develop over time, accordingly the College reviews job description on a periodic basis and may make changes of business necessity.

AT-WILL EMPLOYMENT: Employment with the College is “at-will” meaning that the terms of employment may be changed with or without notice, with or without cause, including, but not limited to termination, demotion, promotion, transfer, compensation, benefits, duties, and location of work. There is no agreement express or implied between the College and you for continuing or long-term employment. While the College has every hope that employment relationships will be mutually beneficial and rewarding, employees and the College retain the right to terminate the employment relationship at will, at any time, with or without cause. The President is the only person who can modify or alter the at-will employment relationship.

Claremont McKenna College hires and promotes individuals on the basis of their qualifications, consistent with applicable state and federal laws, without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, breastfeeding or related medical condition, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, genetic characteristic or information, military and veteran status, or any other characteristic protected by state or federal law.  Inquiries may be directed to the Director for Human Resources, 528 N. Mills Avenue, Claremont, California 91711-4015, (909) 621-8490.  All applicants must complete and submit an online application to be considered for an open position.

Employment is contingent upon new employee providing documents verifying U.S. citizenship or, for aliens, documents verifying legal permission to work in the United States, applicant's acceptability for positions requiring use of a college vehicle is contingent upon a driving record acceptable to the College's automobile liability insurance. Promotion from within is encouraged whenever qualified employees of Claremont McKenna College are available. Interested employees of the College are urged to contact the Office of Human Resources if qualified for any open position. Please do not contact departments directly.

Disability Accommodations                                                                                    

In compliance with applicable laws ensuring equal opportunities to qualified individuals with a disability, CMC will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual (applicant or employee) with a disability if the disability affects the performance of essential job functions, unless the accommodation results in an undue hardship for the College. Employment decisions are based on the merit and not an individual’s disability.               

An applicant or employee who requires an accommodation should contact the immediate supervisor and the Human Resources Office. If multiple accommodations are identified that do not pose an undue hardship for the College, the selection of an accommodation will be at CMC’s discretion. To request disability accommodation for any part of the application or hiring process, please contact Human Resources at (909) 621-8490 or [email protected] for assistance.

 

 

 

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Job No:
Posted: 5/1/2021
Application Due: 7/30/2021
Work Type: Full Time
Salary: