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Editorial Director

Employer
Colby College
Location
Waterville, Maine
Closing date
Jun 30, 2021

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Job Details

Job Description

Department:

Communications

Pay Rate Type:

Salary

Employee Type:

Job Summary:

Office of Communications

Full-Time, Exempt, Salaried, Administrative Staff Appointment

The editorial director is primarily responsible for identifying, overseeing, and producing written content for distribution across digital communications platforms designed to elevate the brand and reputation of the College. Reporting to the chief marketing and communications officer, this individual contributes to setting the vision, strategy, and long-term management of content as it relates to Colby’s integrated marketing and communications program.

Working closely with the director of digital strategy and the director of multimedia services, the editorial director will analyze the potential effectiveness of content (e.g. research, academic programs, etc.) to inform future strategies designed to elevate the brand and reputation of the College across multiple audiences. The successful candidate will have the responsibility of making critical decisions about content strategy and production, direct the assignment of coverage for digital stories, develop and prepare specific stories, and provide editorial decision making and editing for all content and articles.

The editorial director will direct the development of content by their reporting team, oversee the creation of authentic and accurate information through proper research, and provide guidance about how to write or produce digital material that will be compelling and appropriate for their intended audience. They oversee the distribution of this content through the platforms they work with (e.g. website, digital magazine, etc.), and they help ensure that their team meets production deadlines. We encourage inquiries from candidates who will contribute to the diversity of our College, including its cultural and ethnic diversity.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

Lead a team of writers to develop a steady stream of meaningful, engaging and understandable digital stories for the intended audiences and channels (e.g. website, social media, etc.)

Assign and edit content on a daily basis, manage the quality of content – from features to series – and identify stories highlighting the excellence, diversity, and impact of the people and programs that define the College

Maintain and share a breadth of knowledge about current news trends, emerging issues and opportunities in higher education that inform future comprehensive content and communications strategies, while being a data-savvy practitioner across digital platforms

Create, maintain, and execute coverage plans for stories while managing all deadlines for the content team

Establish and maintain an innovative and highly collaborative culture that promotes idea generation, open communication, respect for others, and excellence

Analyze and recommend research which may include audience analysis and survey development to constantly monitor and measure communication results and ensure that content goals are achieved

Contribute to the management of the division's portfolio of contractors, resources and technology platforms in support of the marketing and communications effort

Find new, strategic ways to reach audiences with helpful, compelling content while applying SEO to ensure that each article reaches the largest audience possible

Cover and prepare stories for distribution and provide editorial decision making to ensure compliance, accuracy, and timeliness

Build institutional knowledge and relationships to identify emerging trends and proactively generate story ideas ahead of public conversations

Work with leadership in the development, implementation, and maintenance of policies, objectives, short-and long-range planning; develop and implement projects and programs to assist in accomplishment of established goals

Work closely with faculty, administration and staff, students, and alumni to develop compelling, distinctive and relevant stories

Perform additional duties as assigned; duties, responsibilities, and activities may change at any time with or without notice

QUALIFICATIONS:

Bachelor’s degree or the equivalent in education and experience

Minimum of five years of progressively responsible experience in creating and managing content

Experience in executing a range of communications and/or marketing initiatives

Ability to use analytics to inform decisions; strong research and electronic communications skills, including interpretation of data and trends

Creative and strategic thought process with the drive to work independently as well as a track record of collaboration, innovation, and the ability to make an impact through work as a member of a team and diverse community

Intellectual curiosity and relationship building skills to collect relevant and topical knowledge about trends, movements, and planning to help advance national and international traffic, translate concepts and data into digestible formats for a broad range of audiences, and capitalize on emerging opportunities

Excellent writing, editing, analytical, and strategy development skills including the ability to collect, review, synthesize, and present information across varied digital communications platforms

Top-tier organizational skills and ability to pivot quickly and efficiently to meet several deadlines

Ability to track article analytics frequently to guide and refine content strategies

Extraordinary degree of self-motivation, dedication, commitment, and energy

Excellent time-management skills with the ability to handle multiple priorities simultaneously

Efficient in juggling multiple stories, extremely comfortable working in a fast-paced environment and independently, and be a prolific idea generator

Strong and open communicator able to work across departmental teams to execute plans and maximize impact

High level of respect for the kind of learning that happens at liberal arts institutions, and a commitment to contributing to make Colby one of the leading colleges in the world

Valid driver’s license required and must meet the College’s Fleet Safety Policy requirements

KEY RELATIONSHIPS:

The director will serve as part of the Office of Communications leadership team. This position has significant interaction with faculty, staff, students, and outside constituents.

WORKING CONDITIONS/PHYSICAL REQUIREMENTS:

General open office and campus environment. Position involves sitting, although frequent movement is necessary. Computer usage involving repetitive hand/wrist motion is also necessary. Some weekend and evening hours are required.

TO APPLY:

Interested candidates should apply electronically by clicking the "Apply" button on the Colby Careers website. Please submit a letter of interest including salary requirements, resume, and the contact information of three professional references. Materials should be addressed to:

Editorial Director - Search Committee

Office of Human Resources

Colby College

5500 Mayflower Hill

Waterville, ME 04901-8855

Company

Working at Colby College 

Founded in 1813, Colby is one of America’s most selective colleges. Serving only undergraduates, Colby’s rigorous academic program is rooted in deep exploration of ideas and close interaction with world-class faculty scholars. Students pursue intellectual passions, choosing among 57 majors or developing their own. Independent and collaborative research, study abroad, and internships offer robust opportunities to prepare students for postgraduate success. Colby is home to a community of 1,850 dedicated and diverse students from around the globe. Its Maine location provides easy access to world-class research institutions and civic engagement experiences.


Under the leadership of its new president, David A. Greene, Colby is building on this strong foundation while remaining committed to excellence, to supporting students and faculty at the highest levels, and to the College’s deep liberal arts traditions. This new chapter includes plans for creating innovative academic initiatives and partnerships, strengthening the connections between the liberal arts and the professional world, revitalizing downtown Waterville, and pursuing significant capital projects for performing arts and athletics.

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