Marketing & Communications Specialist, Cawley Career Education Center - Georgetown University

Job description

Marketing & Communications Specialist, Cawley Career Education Center - Georgetown University

Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.


Marketing & Communications Specialist, Cawley Career Education Center - Georgetown University

In the holistic context of the 21st century, Georgetown's Cawley Career Education Center is an organization committed to the Jesuit mission and values of the university - a diverse community dedicated to justice and the common good.

The Marketing & Communications Specialist has responsibility and oversight of the Cawley Career Education Center's (“Cawley”) communications and publications in print and social media. Reporting to the Director of Cawley and interacts with internal and external stakeholders to communicate and enhance Georgetown's career services and programs and its experiential learning initiatives, the Marketing and Communications Specialist has duties that include but are not limited to:

Marketing and Communications Strategic Planning

  • Develop and implement a comprehensive marketing strategy to raise awareness of Cawley's brand including mission, vision, values, services, and outcomes
  • Continually evaluate existing communications materials and advise on changes necessary to advance Cawley's goals
  • Develop tools and methods to gather information about the effectiveness of Cawley's communications and marketing efforts
  • Work with the Office of Advancement, Office of Alumni Relations and the University's Office of Communication to develop materials (print, video) to advance philanthropic priorities, alumni involvement, and external stakeholders interest
  • Provide guidance and oversight of marketing goals and activities for Cawley audiences
  • Design and create effective marketing materials for the staff to promote awareness of programs and services
  • Produce videos, flat screen images, and PowerPoint presentations showcasing Cawley's programs, services, and successes
  • Execute a comprehensive social media strategy to enhance Cawley's presence on Facebook, YouTube, LinkedIn, Twitter, Instagram, podcasts, and blogs
  • Act in a producer role for all video by shaping the narrative of each piece, mapping production budgets, and ensuring that deadlines are met
  • Collaborate for dissemination of reports on programs and services, including mid-year and end-of-year reports, school-specific and interactive media presentations of the first destination survey and other surveys for distribution to administrators, deans, faculty, staff, parents, and students
  • Provide original written content for media requests and press releases about programs, successes, and student career activities for inclusion in the university's website, newsletters, student publications, and external media
  • Provide supervision to as many as 3 part-time student workers assisting in the implementation of marketing and communications goals
  • Propose and track budget and expenses related to Cawley communications

Content Development & Publications
  • Newsletters: 1) Create and distribute a weekly General Newsletter to all students to announce programs, services, employment, internship, and service opportunities; 2) Work with Cawley's Industry Advisors and student workers to create and distribute 5 Industry Newsletters on a weekly or bi-weekly basis; and 3) Work with the Center Director and the Associate Director of Employer Relations to create and distribute an Employer Newsletter and a Parent Newsletter two times per academic year
  • Develop and maintain standards and templates for handouts and targeted emails to ensure that the format and content of Cawley's messages are consistent
  • Provide leadership for development and production of departmental print publication - both in-house and with external vendors - such as brochures, signage, event invitation and collateral and student guides
  • Create and update Career Center guides and publications - such as the program and services guide and recruiting guide

Departmental & University Responsibilities
  • Work with the Cawley leadership team to produce presentations for internal and external stakeholders
  • Work with Cawley staff and campus partners to better understand students' career development needs in order to market programs and services to specific student populations (e.g., school; academic year; student group, diversity)
  • Work with CALL staff, the Red House, and other campus partners in aligning marketing efforts of current and future experiential learning programs within the context of larger university strategic goals.
  • Participate as needed in Cawley programs, including career fairs, open houses, signature events and university events
  • Represent Georgetown in local and national professional associations and conferences to stay current with industry standards and to ensure that Cawley initiatives anticipate and respond to student and market changes

Communications & Technology Leadership
  • Assure that all graphic representations of Cawley are in keeping with the Visual Identity Guidelines for print and multimedia
  • Assist Cawley staff with website strategy, communications/creative services support, and the evaluation of technology solutions for specialized services
  • Work with the University Office of Communications to respond in a timely manner to media inquiries and deal with any crisis-related communications
  • Create or identify source for new applications as necessary, and promote development of common University solutions as appropriate

  • Bachelor's degree, though Master's degree preferred
  • Proven track record in building content and communications strategies from early stage to finish.
  • Proven graphic design with proficiency in specific applications such as InDesign, iWork Pages, Adobe Illustrator, Photoshop, and other software; familiarity with Mac and Windows operations systems
  • Experience designing and implementing a social media marketing strategy across email, Facebook, Instagram, Twitter, etc.
  • Exceptional writing, editing, speaking and interpersonal skills
  • Strong organizational and time management skills, attention to detail, and the ability to manage projects

Preferred qualifications
  • 3+ years of experience in marketing at career services offices or other higher education settings or experience with marketing and/or public relations at for-profit or non-profit organizations
  • Proficiency with web management
  • Proficiency with social media analytics platforms such as Hootsuite and Google Analytics
  • Skilled in videography, photography, and publication design
  • Writing and editing experience in a professional environment - preference for an academic setting
  • Strategic, innovative, and able to incorporate data-driven and anecdotal information to develop communications and processes

Additional strengths
  • Ability to pivot based on communication needs of different stakeholders and marketing audiences
  • Commitment to institution and Cawley's mission
  • Ability to work well independently and as a member of a team
  • Ability to adapt in an exciting and changing environment
  • Ability to develop a rapport with students, employers, alumni and faculty
  • Ability to speak persuasively to small and large groups

Current Georgetown Employees:

If you currently work at Georgetown University, please exit this website and login to GMS ( using your Net ID and password. Then select the Career worklet on your GMS Home dashboard to view Jobs at Georgetown.

Submission Guidelines:

Please note that in order to be considered an applicant for any position at Georgetown University you must submit a cover letter and resume for each position of interest for which you believe you are qualified. These documents are not kept on file for future positions.

Need Assistance:

If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or [email protected].

Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website.

EEO Statement:

Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.


Georgetown University offers a wide variety of comprehensive and competitive benefits. Benefits packages include comprehensive health, dental and vision plans, disability and life insurance coverage, retirement savings programs, tuition assistance, voluntary insurance options (including group legal, accident, and critical illness), and much more. Whatever your need, the Office of Faculty and Staff Benefits will be standing by to support you. You can learn more about the benefits offered to eligible faculty and staff at or view the online interactive benefits guide for more information.

To apply, visit

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Job No:
Posted: 4/29/2021
Application Due: 4/29/2033
Work Type: Full Time