<< Back to Search

Marketing Creative Manager

Job description

Job Summary / Basic Function:

Job Summary:The Marketing Creative Manager serves as the lead graphic designer and is responsible for proofing and editing, providing creative direction and thinking, and ensuring that all materials are designed and executed in a timely manner, while upholding the integrity of the college’s brand and brand guidelines. This position reports directly to the Marketing Director and will support the implementation of our strategic marketing plans by establishing a marketing & communications internship program and supervising select marketing staff (Social Media Specialist).

Major Essential Job Functions:
•Demonstrate effective and verbal communication with both internal and external resources
•Demonstrate expert knowledge of Adobe InDesign, Adobe Photoshop, and Adobe Illustrator
•Assist in review and implementation of strategic marketing plans
•Evaluate and purchase stock photography as needed
•Maintain knowledge of message, demographics, market information and other pertinent information for assigned enrollment campaigns
•Participate in marketing system enhancement processes, requirements, testing and deployment
•Maintain knowledge and awareness of on-going trends in print, online and other marketing mediums
•Initiate and manage new projects and provide specific design direction and content to marketing team to ensure on-time execution and completion of projects
•Prioritize art requests and production flow based on type of project, deadlines, strengths of marketing team members, etc., while assuring all deadlines are met
•Build and maintain creative internship program, establishing relationships with Universities and colleges to recruit top talent
•Ability to proof and edit all materials for accuracy and provide approval before production
•Ensure adherence to established guidelines, quality control, pricing and efficiency by printers and marketing vendors
•Responsible for making recommendations for improvement of campaigns/designs based on design expertise
•Translate written or verbal concept to marketing concept and visual product
•Manage marketing request workflow for an assigned portfolio of properties using Workfront software
•Provide active involvement and guidance in both the intake and creative meetings for all assigned projects
•Manage the printing processes of all materials of LIT
•Participate in enrollment campaign processes
•Manage digital assets (organizing of creative content storage)
•Responsible for making recommendations on printed orders
•Manage copywriting and editing projects

Secondary Essential Job Functions:
•Demonstrate project management skills and ability to prioritize projects
•Ability to be a self-starter with hands-on approach and show initiative and resourcefulness
•Other duties as assigned.

Other Duties as Assigned:
Other duties may be assigned to this position on a regular or occasional basis to respond to needs of the Institute.

Minimum Qualifications:

Minimum Education Required:
•Bachelor’s degree required in marketing, communication arts, graphic design, or related field
•Higher education marketing, design experience preferred

Minimum Experience Required:At least 3 years of experience in marketing, editing or visual brand management work experience.
At least 1 to 3 years of management experience.

Key Competencies:
·Ability to work and communicate effectively in a multi-ethnic/multi-cultural environment with students, staff, faculty, business and industry officials, and the general public
·Ability to multi-task in a fast-paced production environment
·Demonstrate an ability to develop marketing strategies and determine message hierarchy
·Demonstrate exceptional administrative/organizational skills
·Ability to collaborate within and outside of department
·Demonstrate the ability to be a creative thinker and problem solver
·Ability to work independently
·General knowledge of AP Style guidelines
·Demonstrate strong written and verbal communication skills
·Demonstrate strong proofing and editing skills
·Demonstrate expert-level design experience
·Demonstrate exceptional attention to detail
·Outstanding interpersonal skills
·Ability to adhere to in-house style and branding guidelines
·Travel as required

Physical Requirements:The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Job Conditions:The job conditions described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, work is normally performed in a typical interior/office work environment with moderate noise.

LIT Expectation of Quality:Employee will support the mission of Lamar Institute of Technology by providing high quality, professional services, timely responses, and solutions to customer requests.

EEO Statement:

Lamar Institute of Technology is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.

Security Sensitive Statement:

This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.

Salary:

Commenserate

Open Date:

04/21/2021

Open Until Filled:

Yes

 

 

 

Diversity Profile: University

 

Learn more on Inside Higher Ed's College Page for University

Arrow pointing right
Job No:
Posted: 4/29/2021
Application Due: 7/28/2021
Work Type: Full Time
Salary: