Director, Media Relations
Salary: Depends on Qualifications
Job_Type: Full Time
Location: Main Campus
The Director of Media Relations will enhance the University's reputation and image through public relations functions, including formulating strategies, crafting messages, and building relationships. The overall objective of these efforts is to support the University's student recruitment efforts.
The Director will have a passion for emerging news media and social media trends, and will lead the conception, development, creation, and dissemination of news, research, strategic communications and public relations/reputation management initiatives, which are then communicated to a diverse audience, including news media, internal and external stakeholders, key industry and government constituents, and the community-at-large.
The Director will create and oversee innovative media relations and social media strategies and initiatives to build our global and regional brand, enhance our academic reputation, and promote Eastern Michigan University's strong focus on serving diverse populations.
The Director is expected to be available 24/7 as needed for urgent, priority matters and must be able to adapt their work in response to rapidly changing circumstances, breaking news and crises. The Director will act as a spokesperson for the University at the direction of the Vice President for Communications.
Principal Duties and Responsibilities
Develop news releases, media statements, speeches, key messages, letters, reports, fact sheets, and other documents as necessary, and coordinate/edit such materials when developed by staff.
Act as primary contact and respondent for news media inquiries. Develop and foster deepening relationships with media outlets on behalf of the University. Act as a spokesperson at the direction of the Vice President for Communications.
Work closely with the EMU Department of Public Safety, Facilities, and other University partners to issue emergency alerts and timely warnings to the campus community, 24/7 as needed, via the RAVE alert system, email, and other campus communications.
Work collaboratively with the University's five colleges, the Graduate School, the Honors College, and key departments/divisions to identify internal news and accomplishments, source photo/video elements, develop content as needed, and maximize distribution and coverage via news media, wire service outlets, and social media channels.
Develop strategies to broaden awareness of the University through the use of established media channels and social media; adapt to changing industry opportunities and trends.
Provide leadership, strategic direction, and oversight for the media relations function and social media function, including the development of media relations and social media components of an integrated communications plan.
Provide counsel, at the direction of the Vice President for Communications, to senior administrators about media relations issues.
Write presidential messages and remarks, prepare key points for University leadership on announcements and issues, and review internal communications from other departments to ensure they are well written and effective.
Communicate consistently and effectively with other Division of Communications team members to facilitate collaboration, knowledge-sharing, and support for all divisional activities and projects.
Perform related duties as assigned.
A Bachelor's degree in public relations, communications, journalism, or a related field is required; an advanced degree is preferred.
At least six years of progressively more responsible experience in public relations, media relations, or related disciplines for a medium to large-sized organization are necessary.
Exceptional verbal, written, and interpersonal communication skills, and a collegial, collaborative management style are required.
Ability to work in a fast-paced, highly-matrixed environment with changing priorities, while demonstrating a calm and confident demeanor and excellent time management and multitasking abilities is required.
Knowledge of higher education and experience in a highly-complex organization is preferred.
Extensive knowledge of journalistic style and grammar, with strong editing and proofreading skills is required.
Strong relationships with media and influencers, and proven ability to successfully pitch and generate positive stories is required.
Proven digital and social media skills, knowledge of current trends and best practices, and ability to drive positive results and engagement is required.
Strong experience supervising, inspiring, and leading a multi-focused team and ability to motivate personal and professional growth within the team is required.
Impeccable personal integrity and sound professional and personal ethics is necessary.
Eastern Michigan University offers a competitive salary and comprehensive benefits package including health, dental and vision insurance; a TIAA-CREF retirement plan with employer contributions; an outstanding vacation and time off policy; a tuition waiver program and much more.
Click here to view highlights of the University's total rewards program.
For specific information by employment classification, click here to review the Benefits in Brief information.
Notice of Availability of the Annual Security Report and Annual Fire Safety Report
The Annual Security Report and Annual Fire Safety Report is available online
The report contains information regarding campus safety and security including topics such as: campus law enforcement authority; crime reporting policies; campus alerts (Timely Warnings and Emergency Notifications); fire safety policies and procedures; programs to prevent dating violence, domestic violence, sexual assault and stalking; the procedures the University will follow when one of these crimes is reported; and other matters of importance related to security on campus. The report also contains information about crime statistics for the three most recent calendar years concerning reported crimes that occurred on campus; in On-Campus Student Housing Facilities; in Noncampus buildings or property owned or controlled by the University or a recognized student organization; and on public property within, or immediately adjacent to and accessible from, the campus. The report also contains fire statistics for any fires occurring in an On-Campus Student Housing Facility during the three most recent calendar years.
If you would like to receive a paper copy of the Annual Security Report and Annual Fire Safety Report, you can stop by the Department of Public Safety at 1200 Oakwood St. or you can request that a copy be mailed to you by calling 734-487-0892 or emailing [email protected]
Do you have a Bachelor's degree in public relations, communications, journalism, or a related field?
Do you have at least six years of progressively more responsible experience in public relations, media relations, or related disciplines for a medium to large-sized organization?
Do you have exceptional verbal, written, and interpersonal communication skills, and a collegial, collaborative management style?
Do you have the ability to work in a fast-paced, highly-matrixed environment with changing priorities, while demonstrating a calm and confident demeanor and excellent time management and multitasking abilities?
Do you have extensive knowledge of journalistic style and grammar, with strong editing and proofreading skills?
Do you have strong relationships with media and influencers, and proven ability to successfully pitch and generate positive stories?
Do you have proven digital and social media skills, knowledge of current trends and best practices, and ability to drive positive results and engagement?
Do you have strong experience supervising, inspiring, and leading a multi-focused team and ability to motivate personal and professional growth within the team?
Do you have impeccable personal integrity and sound professional and personal ethics?
* Required Question