Business Development and Marketing Associate for Life Sciences
Business Development and Marketing Associate for Life Sciences🔍Dean of Research, Stanford, California, United States📁Marketing📅Apr 26, 2021 Post Date📅89312 Requisition #Dean of Research / Office of Technology Licensing: The Office of Technology Licensing (OTL) was established in 1970 to manage the intellectual property assets of Stanford University. OTL evaluates, markets, and licenses technology owned by the University. OTL's mission is to encourage effective technology transfer for the public benefit as well as generating royalty income for Stanford to benefit research and education. OTL is one of the country's most active offices in the field of technology transfer from the university to industry. Our staff, most of whom are professionals engaged directly in licensing, manages over 3,000 active dockets.Position Summary: The Stanford Office of Technology Licensing seeks a Business Development and Marketing Associate for Life Sciences to develop targeted technology marketing campaigns for promising Stanford intellectual property (IP) and to promote the office. Responsibilities will include but are not limited to: 1) evaluating OTL’s portfolio of technology disclosures 2) preparing marketing materials and pitch decks 3) engaging companies to match their areas of partnering interest with the Stanford IP portfolio 4) building relationships with VCs and industry partners 5) communicating a technology’s value proposition to potential licensees 6) working with the Licensing teams on marketing strategies for specific technologies 7) create an effective branding and communication strategy to promote OTL’s and Stanford’s technologies. In this role, you will:
- Build and maintain partnerships with VCs and industry partners who manage sponsored research/technology collaboration programs in existing companies. Attend networking events and tradeshows to represent OTL, market Stanford technologies, and cultivate relationships.Work with Stanford inventors and the teams to develop, manage and execute strategic marketing plans/programs to meet business objectives.Create and manage the execution of integrated marketing communication strategy, which leverages the brand strategy, incorporating appropriate channels (i.e., web, print, email, social media, and events).Define and conduct market research to evaluate invention portfolio, including competitive intelligence analysis, identification of partnering opportunities, and launch of marketing campaigns/programs/events. Respond to and engage partnering interests from industry and provide marketing feedback to help the Licensing teams to make strategic patent filling and licensing decisions.Communicate marketing plans across the organization and/or university to educate and influence stakeholders.Help organize office outreach and networking events to support marketing objectives.May oversee interns and other contingent staff; provide staff training.
- Demonstrated ability to work effectively with senior leaders and experience presenting to senior management.Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning.Demonstrated experience in integrated marketing strategy and execution across marketing channels including digital and print Demonstrated application of market research and data analysis.Excellent project manager with the ability to manage multiple projects simultaneously.Excellent written and oral communication and engaging presentation skills.Highly organized, detail oriented, and deadline-driven work approach.
- Bachelor's degree in Life Sciences and 8 years of relevant experience in academic Technology Transfer or combination of education and industry BD and/or Marketing experience. Advanced degree preferred.
- Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.A caring culture. We provide superb retirement plans, generous time-off, and family care resources.A healthier you. Climb our rock wall, or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.Discovery and fun. Stroll through historic sculptures, trails, and museums.Enviable resources. Enjoy free commuter programs, ridesharing incentives, discounts and more
- Schedule: Full-time
- Job Code: 4894
- Employee Status: Regular
- Grade: K
- Requisition ID: 89312