Web Manager

Job description

Job Category:


Position Title:

Web Manager

Full Time/Part Time:

Full Time


Communications Division



Department Statement:

The Office of Communications tells the Colgate story. We strengthen the University’s presence and reputation among external and internal audiences through our strategic direction of the Colgate identity and its core messaging platforms. Our office oversees all official University integrated marketing programs and communications and is responsible for curating and creating content for Colgate Magazine; for digital outlets including the University’s website, mobile apps, and social media; for admission and advancement publications; and media relations campaigns.


Role focused on the management of all aspects of the Colgate University websites, including development of new functionality, quality of design and user experience, SEO strategy, online creative development, testing, and training staff on processes.


Communications Planning and Strategy


Lead Colgate’s development, maintenance and redesign of user-friendly, on-brand, and accessibility-compliant websites.

Remain current on web trends, best practices and new technologies and make recommendations for content, design and process improvements.

Creates and enforces web policies and procedures to ensure best practices are followed in university branding, web content and style, and accessibility.

Serves as lead contact for Colgate’s web properties and represents office for web-related projects.

Supervises web team staff and oversees workloads, project assignments, and priorities for the web team.

Performs product management responsibilities for Communications Office websites, including researching, analyzing, and implementing strategies for good user experience, best practices on the web, and effective marketing and fundraising.

Lead design reviews and user research, and interpret website and market data to develop a user experience that satisfies visitor needs and Colgate’s goals.

Provide strategy and management of university mobile applications.


Communications Technology


Demonstrated ability to leverage advanced features of all relevant content creation systems and technologies.

Ability to efficiently create, collaborate and manage files within content creation and content management tools employed within the communications division.

Demonstrated ability to use content creation software to create content for deployment across multiple platforms and media.

Demonstrated ability to train staff members in the use of technology in both individual and group learning settings.

Specific tools include, but are not limited to: Drupal, Google Drive, Microsoft Office, Basecamp, Google Analytics, WordPress, SiteImprove, Modo Campus, Localist, Concept3D, etc.


Content Production and Creation


Management of content in support of Colgate’s engagement with strategically important audiences, including prospective and current students, alumni, potential donors, faculty and staff, and the press.

Accountable for sustaining a University-wide web content governance system that allows for the timely creation and update of digital content in alignment with University standards.

Demonstrated ability to translate university messages into web content to support university communications goals.

Demonstrated ability to create web content that promotes diversity, equity, and inclusion. In the context of a University, this accounts for the perspectives of diverse audiences, including first-generation college students, as well as the Web Content Accessibility Guidelines (WCAG 2.1) at levels A and AA.

Ensure content is high-quality and error-free.

Regularly analyzes reports on website effectiveness through analytics and benchmarking; makes recommendations and/or adjustments based on data.

Educate content creators and faculty/staff on search engine optimization (SEO), user best practices, etc.


Communications User Experience


Demonstrated ability to create web layouts, content structures and general usability of enterprise web sites that maximize the user’s experience and absorption of information. Skilled in advanced concepts of digital user experiences.

Demonstrated ability to write for the web, and to modify existing content for effective presentation on the web.


Vendor Management


Demonstrated ability to manage vendors and ensure they perform to expectations.


Customer Service


Demonstrated ability to understand and translate the communications requirements of numerous university stakeholders into specific communications for specific audience segments. Demonstrated ability to work cooperatively with campus constituents as well as external constituents on creation of content.


Personal Accountability for Results


Takes responsibility for decisions, performance, and outcomes; behaves in a responsible manner with a positive attitude; shows self-awareness and openness to feedback.


Effective Communication


Demonstrates effective written and oral communication skills; shares information and seeks input from others; adapts communication to diverse audiences; protects private and confidential information.


Problem Solving and Decision Making


Analyzes and prioritizes situations to identify and solve problems; generates solutions to improve efficiency and quality; involves others in solving problems and making decisions; factors organizational goals into decisions; makes clear, transparent, and timely decisions.


Change Management


Responds positively to changing university initiatives and readily adapts behavior to maintain effective performance; understands the long-term direction of the university and can relate this to departmental area; adapts to new methodologies; identifies and acts on areas where change is appropriate.


Leadership and Teamwork


Applies skills and knowledge to provide a climate to achieve departmental and organizational success; balances individual and department goals; helps others perform at their best; builds productive relationships to enhance individual and organizational effectiveness; treats others with respect; resolves conflicts among team members.


Creativity and Innovation


Generates, explores, encourages, and implements innovative ways of creating strategic value for the university, division, department, and individual level; critically assesses the effectiveness of new initiatives.


Diversity and Inclusion


Demonstrates respect for people and their differences; understands the benefits of a diverse workforce; earns the trust and respect of others; includes and welcomes others; works to understand the perspective of others; promotes opportunities to experience diversity within our community.




Understands the impact of decision making and personal behavior in achieving the university’s commitment to a sustainable and carbon-neutral campus; supports and advances the university’s sustainability initiatives; influences others to use sustainable practices.

Professional Experience/ Qualifications:

- 3 years of web/digital product management or related field experience required

- Experience with Drupal and WordPress

- Understanding of graphic design principles, information architecture, web accessibility standards, and experience in management of large-scale websites

- Strong project management skills, with the ability to manage multiple projects with varying deadlines

- Demonstrated ability to write and edit content for the web

- Ability to adapt quickly to new technologies and platforms

- Understanding of SEO and UX best practices

- Excellent interpersonal communication skills and a highly collaborative nature


Bachelor’s degree in digital media, web development, communications, marketing, or related field required

Other Information:

Colgate will consider remote within New York State scenarios with occasional required on-site work. However, preference will be given to local candidates or those willing to relocate.

Requisition Number:




Work Schedule:

Weekdays, with occasional evenings and weekends

Job Open Date:


Open Until Filled:


Special Instructions Summary:

Optionally, you may attach a document that includes a link to your portfolio(s).

EEO Statement:

It is the policy of Colgate University not to discriminate against any employee or applicant for employment on the basis of their race, color, creed, religion, age, sex, pregnancy, national origin, marital status, disability, protected Veterans status, sexual orientation, gender identity or expression, genetic information, being or having been victims of domestic violence or stalking, familial status, or any other categories covered by law. Colgate is an Equal Opportunity/Affirmative Action employer. Candidates from historically underrepresented groups, women, persons with disabilities, and protected veterans are encouraged to apply.

Clery Act:

The Campus Safety Department will provide upon request a copy of Colgate’s Annual Security and Fire Safety Report. This report includes statistics as reported to the United States Department of Education for the previous three years concerning reported: 1. crimes that occurred on-campus; in certain off-campus buildings or property owned or controlled by Colgate University; and on public property within, or immediately adjacent to and accessible from, the campus and 2. fires that occurred in student housing facilities. The report also includes institutional policies concerning campus security and fire safety, such as policies concerning sexual assault, life safety systems, and other related matters. To obtain a copy, contact the Campus Safety Compliance Manager via e-mail at [email protected]. You may also access the report from the Campus Safety web page at: www.colgate.edu/offices/support/campussafety.




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Job No:
Posted: 4/25/2021
Application Due: 7/24/2021
Work Type: Full Time